Presentation on theme: "MALAYSIA. Creative industries can be defined as those industries that emphasize individual creativity, skills and talent and have the potential for wealth."— Presentation transcript:
Creative industries can be defined as those industries that emphasize individual creativity, skills and talent and have the potential for wealth and job creation through the generation and exploitation of intellectual property.
BIG aspirations from Creative Sector Sourced from MDeC Creative Industry Baseline Study Scope is limited to TV, Film, Games, Digital Content, Animation, Advertising, Music and Radio. Assuming nil Net Income Transfer from Overseas, the forecasted GNI in 2020 is also RM33b. Creative Content GDP (2008): Canada 7.4%, UK 6.4%, Spore 5.6%, China 2.5% RM 9.4 Billion RM 33 Billion 2008 GDP (1.27%) CAGR 11% 2020 (f) GDP (2.2%) RM30b GAP What’s the GAP in 2020? RM3b EPP MY Creative Content RM33b Total Creative Contribution CAGR 11% GNI 2020 (f) Creative Content
1To generate economic growth through financial returns generated from creative activities. 2To increase investment in the related areas and supporting industries. 3To enhance and strengthen the existing companies thus open career opportunities and reduce the unemployment. 4To increase the number of experts and activists in the industry.
5.To encourage research and development that is crucial in promoting the industry. 6.To improve the product patent measures of the creative industry. 7. To raise awareness on intellectual property. 8. To strengthen international relations and cooperation.
Strengthening the creative industry of the nation based on creativity and innovation in order to contribute to the high-income economy.
The SCOPE OF CREATIVE INDUSTRY Film and TV Productions, Advertising Digital Design including Games and Virtual World Animation and Digital Content Publishing and eBook Multimedia Crafts Visual Arts Music Performing Arts Creative Writing Fashion and Textiles Arts and Culture Museum Archive Conservation Preservation Cultural Heritage
1.Weakness in the institutional framework of legislation, enforcement, coordination and monitoring. 2.Low awareness of the creative industry’s potentials 3.Intellectual Property issues 4.Human Capital Development issues 5.Technology 6.Funds and Financial Incentives 7.Marketing and Promotion 8.Infrastructure 9.Research and Development 10.Competition
STRATEGY Strategy 1 : To strengthen the human capital through specialised training, learning and creative opportunities. Strategy 2 : To create a conducive environment by establishing institutions, infrastructure and financial support (incentives / funding / investment). Strategy 3 : To ensure that the Malaysian brand products are accepted in the local market and able to compete in regional and international markets.
STRATEGY Strategy 1 : To strengthen the human capital through specialised training, learning and creative opportunities. Strategy 2 : To create a conducive environment by establishing institutions, infrastructure and financial support (incentives / funding / investment). Strategy 3 : To ensure that the Malaysian brand products are accepted in the local market and able to compete in regional and international markets through the continuous promotion.
Strategy 4: To increase research and development efforts in the creative industry. Strategy 5 : To encourage innovation and technology application and to increase local expertise towards advancement in the creation of products and works of creative industries. Strategy 6: To encourage the support and involvement of private companies, government-linked companies (GLCs) and multinational companies (MNCs) in developing the nation's creative industries. Strategy 7: To fortify the supporting industries. STRATEGY
Strategy 8: To manage, implement and enforce laws, acts, and regulations on copyrights in order to strengthen the regulatory processes for the product and work of the creative industries. Strategy 9: To develop creative industry intellectual property as a new commercial asset. Strategy 10 : To instil appreciation and positive perception amongst the society regarding the image, potential and the future of creative Industries. Strategy 11: To utilise governmental creative institutions and non-governmental organisations(NGOs) as partners in the development of creative industries. STRATEGY
Pre- production ICON (MDeC) Creative Content Scholarship (MOSTI) Computer Generated Images - CGI (FINAS) MAC3 Co-production (MDeC) MSC Malaysia Intellectual Property Creators Challenge (MDeC) Indigenous Creative Industry 2 (MDeC) BSN Industry Creative Loan /MICC Creative Industry Development Fund (MCMC) Production and National Heritage Film Fund (FINAS) Animation Film Production Fund (FINAS) Film, Arts Multimedia Development Fund (FINAS) Documentary production Fund (FINAS) Production Post- production Talent development NKEA Fund Non-NKEA Fund 12 Funds Available For Creative Industry Total RM11m Total > RM357m
Creative Industry Loan (BSN) To finance the production of creative products for commercialisation
CREATIVE INDUSTRY LOAN EVALUATION PANEL, KPKK Panel on Creative Content KPKK MDEC Relevant agencies Terms of Reference Evaluate the proposal Recommend to BSN Within 1 week
PANEL ON CREDIT EVALUATION, BSN BSN Credit Committee Ministry of Finance MDEC FINAS Bank Negara Other parties Evaluate the financial aspects Within 1 week
APPLICATION REQUIREMENTS Sole Proprietorship, Joint Owners and Companies The Company shareholders shall be at least 50% Malaysian
CREATIVE INDUSTRY LOAN STATUS UNTIL 30 APRIL 2012 Application Received= 385 Approved= 182 (RM164m)
CREATIVE INDUSTRY GRANT APPLICATION AND EVALUATION PROCESS Receive Application Check Eligibility Technical Evaluation Committee Committee’s approval Approved Letter of Approval Provision distribution Monitoring reject Committee Appeals
GRANT FUNDING REQUIREMENTS GRANT FUNDING REQUIREMENTS 1.Creative Industry Grants can be used to finance: –Professional fees for artists, production crews and other related workers –The cost of production set, props and other related material –Procurement of equipment, hardware and software –Consultancy –Copyright registration 1.Creative Industry Grants can be used to finance: –Professional fees for artists, production crews and other related workers –The cost of production set, props and other related material –Procurement of equipment, hardware and software –Consultancy –Copyright registration
GRANT FUNDING REQUIREMENTS OF CREATIVE INDUSTRIES Financing for the purchase of assets, hardware and software does not exceed 20% of the total funds requested. Applicant is eligible for funding only one project. Application could only be considered after the success of previous projects and not more than three times. Applicants who have received financial support in the form of grants from other sources are not encouraged to apply for the same project for the same phase. Financing for the purchase of assets, hardware and software does not exceed 20% of the total funds requested. Applicant is eligible for funding only one project. Application could only be considered after the success of previous projects and not more than three times. Applicants who have received financial support in the form of grants from other sources are not encouraged to apply for the same project for the same phase.
5 SECTORS and 4 ENABLERS established to partially fill up the GAP in 2020 Enabler : Marketing, Sales and Distribution Enabler : Human Capital Development Enabler : Intellectual Property Enabler : Finance to partially fill up the GAP Creative Sector Sector Music Sector Visual Arts & Craft Sector Perform ing Arts Sector Film & TV Sector Digital Content & Multime dia
DIKN LAB OBJECTIVES 1.To develop the catalytic projects to help realise DIKN. 2.To ensure catalytic projects are tied with key performance indicators. 3.To ensure indicators are economic centric. 4.To provide a programme through to 2020.
Creative sector is an emerging source of income to Malaysia and DIKN Lab sets to contribute … GNI : RM2.928b Investment : RM55.5m Job : 20,354
Quick Wins Catalytic Projects
Quick wins in 2012 and 2013 SectorProjectsOwnerInvestmentTotal Investment Music1.Marketing & Promotion 2.Talent Development RIM/KPKK KPKK RM6,000,000 RM 500,000RM6,500,000 Visual Art & Craft 1.Market Capture 2.Design Improvement 3.Entrepreneur Development Balai Seni Visual Negara Kraftangan Malaysia RM1,000,000 RM5,000,000 RM11,000,000 Performing Arts 1.Developing content (Theatre) through collaborations with foreign artists and known establishments. 2.Talent pool growth through grassroots program. 3.Matching grant as seed funding to promote sustainability and Malaysian content 4.Creation of Performing Arts Hotspots and gazette busking zones. JKKN & Industry Players RM5,000,000 RM10,000,000 Film & TVFilm: 1.Project Script Bank. TV: 1.To revise fees for content commissioning. FSCCC / FINAS RTM RM2,000,000 RM10,000,000RM12,000,000 Digital Content & Multimedia 1.Pilot Adoption of National Mobile Action Code ( MCode ) Initiative for Tourism/Heritage sites (PILOT: Muzium Negara). ADAVista/MDeCRM1,000,000
Quick wins in 2012 and 2013 SectorProjectsOwnerInvestmentTotal Investment Marketing, Sales & Distribution 1.KLCCIMKPKKRM10,000,000 Human Capital Development 1.Conduct skills upgrading training programs by respective government agencies / industries / NGOs and Community Based Organizations (CBOs). 2.Training of Trainers (ToT) program. 3.Establish Creative Chair (Pilot). Department / Agency / Industry / NGO / CBO KPKK / UNESCO MOHE / KPKK RM1,000,000 RM3,000,000RM5,000,000 TOTALRM55,500,000
Quick wins in 2012 and 2013 Music SectorProjectsOwnerStart DateEnd DateExpected OutcomeGNI, Investment, Job MusicAnti Piracy (Physical & Digital) MyIPOImmediateOngoingEnforcement of Digital Anti Piracy Act. Implementation of Copyright Court Identification of Hot Spots – Digital & Physical International benchmarking. Industry dialogue with regulatory body. Draft, Approval and Signing of Digital Code of Conduct MOU. Implementation – Amended Copyright Act 2011 GNI (OVERALL PROJECTS) 2012 – RM 200mil 2013 – RM 210mil INVESTMENT - NIL JOB (OVERALL PROJECTS) 2012: 3, : 3,700
Quick wins in 2012 and 2013 Film & TV SectorProjectsOwnerStart Date End Date Expected OutcomeGNI, Investment, Job Film & TV (Film) 1.Content & Intellectual Property FSCCC Project Script Bank To establish IP Ownership body like MACP for royalty monitoring & collection. Enforcement of anti-piracy measures CCI-SC FINAS MOF FSCCC FINAS MYiPO MCMC KPDNKK/ KDN Q2’2012Q4’2012This council will be made up of above the line key personnel from the industry and Government representatives from MOF, FINAS, and MCMC, & MDEC. Script development fund to encourage production of new scripts & projects (further generated); matching grant IP to Creator New IP ownership sharing structures 50% ownership to creators by 2013 Body to extend function monitor industry issues. Reduce piracy of local content by 50% Enforcement officers ensure local products not pirated ENABLER INVESTMENT RM2mil ENABLER
SectorProjectsOwnerStart Date End DateExpected OutcomeGNI, Investment, Job Film & TV (Film) 2. Funding To set up Creative Venture Capital fund MoFQ1’2012Q4’2012Better quality products -knowledge exchange – -jobs created -expertise- -marketability increased. ENABLER ROI – Govt take equity. Quick wins in 2012 and 2013 Film & TV
SectorProjectsOwnerStart Date End Date Expected OutcomeGNI, Investment, Job Film & TV (Film) 3. Revenue Sharing and regulatory To revise box office takings ratio FSCCC/AGC/ FINAS Q2’2012Q4’2012Local and International advisors engaged. Producer get higher cuts from box office shares wealth sharing attract investors Look at anti competition act. ENABLER No. organisation can participate in more than 2 of the 3 film industry activities (production, distribution, exhibition) FINASQ2’2012Q4’2012Enforcement of Finas ActENABLER Quick wins in 2012 and 2013 Film & TV
Quick wins in 2012 and 2013 Human Capital Development SectorProjectsOwnerStart DateEnd Date Expected OutcomeGNI, Investment, Job Human Capital Development 1. Creative Industries Education IPTA/IPTS / Boutique institutions / Community College revisit and review program to meet creative industry demand. MOHE / KPKK June 2012Dec 2013Graduates that meet industry demand and employability INVESTMENT: - NIL JOB: 5500 Increase the number of students enrolment in art schools MOEJune 2012Jan new students for new intake 2013 INVESTMENT: - NIL
SectorProjectsOwnerStart Date End Date Expected Outcome GNI, Investment, Job Human Capital Development 2. Creative Industries Training Conduct skills upgrading training programs by respective government agencies / industries / NGOs and Community Based Organizations (CBOs) Department / Agency / Industry / NGO / CBO June 2012 Jan 2013 Skilled creative industry workers INVESTMENT: RM1mil Job: 372 Expand scope of existing Creative Industry Lifelong Learning Program (CILLP) under MDEC to include other sectors of the creative industry MOSTI / KPKK March 2012 Dec 2012 Skilled creative industry workers INVESTMENT: - NIL Job: 100 Training of Trainers (ToT) programKPKK / UNESCO June 2012 Dec 2012 Skilled trainers for creative industries INVESTMENT: RM1mil Quick wins in 2012 and 2013 Human Capital Development
CREATIVE ROADSHOW (JELAJAH KREATIF) To create awareness among the creative artistes. To provide inspiration and opportunities for creative artistes to participate actively in creative industries programmes. To stimulate and motivate artistes to continue producing outstanding and competitive creative works/products. To disseminate information on available efforts and fund for the development of creative industries.