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NATIONAL CREATIVE INDUSTRY POLICY

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Presentation on theme: "NATIONAL CREATIVE INDUSTRY POLICY"— Presentation transcript:

1 NATIONAL CREATIVE INDUSTRY POLICY
( MALAYSIA

2 DEFINITION OF CREATIVE INDUSTRY
Creative industries can be defined as those industries that emphasize individual creativity, skills and talent and have the potential for wealth and job creation through the generation and exploitation of intellectual property. Permbangan semasa ekonomi global menunjukkan industri kreatif adalah

3 BIG aspirations from Creative Sector What’s the GAP in 2020?
RM30b GAP What’s the GAP in 2020? RM3b EPP MY Creative Content RM33b Total Creative Contribution CAGR 11% GNI 2020 (f) Creative Content RM 9.4 Billion RM 33 Billion 2008 GDP (1.27%) CAGR 11% 2020 (f) GDP (2.2%) Sourced from MDeC Creative Industry Baseline Study Scope is limited to TV, Film, Games, Digital Content, Animation, Advertising, Music and Radio . Assuming nil Net Income Transfer from Overseas, the forecasted GNI in 2020 is also RM33b. Creative Content GDP (2008): Canada 7.4%, UK 6.4%, Spore 5.6%, China 2.5%

4 POTENTIAL FOR LOCAL CREATIVE INDUSTRIES
To generate economic growth through financial returns generated from creative activities. To increase investment in the related areas and supporting industries. To enhance and strengthen the existing companies thus open career opportunities and reduce the unemployment. To increase the number of experts and activists in the industry.

5 POTENTIAL FOR LOCAL CREATIVE INDUSTRIES
To encourage research and development that is crucial in promoting the industry. To improve the product patent measures of the creative industry. 7. To raise awareness on intellectual property. 8. To strengthen international relations and cooperation.

6 POLICY STATEMENT Strengthening the creative industry of the nation based on creativity and innovation in order to contribute to the high-income economy.

7 The SCOPE OF CREATIVE INDUSTRY
Multimedia Film and TV Productions, Advertising Digital Design including Games and Virtual World Animation and Digital Content Publishing and eBook Arts and Culture Crafts Visual Arts Music Performing Arts Creative Writing Fashion and Textiles Cultural Heritage Museum Archive Conservation Preservation

8 ISSUES AND CHALLENGES Weakness in the institutional framework of legislation, enforcement, coordination and monitoring. Low awareness of the creative industry’s potentials Intellectual Property issues Human Capital Development issues Technology Funds and Financial Incentives Marketing and Promotion Infrastructure Research and Development Competition Since the Creative Industry involves creativity, the state of the industry’s talent, or Human Capital defines the quality and competitiveness of the industry. Much effort is being made to create, nurture, retain and reward the industry talent. Efforts are being introduced and implemented to encompass schools, institutions of higher learning as well as the commercial sector. Infrastructure and Infostructure deals mainly with the connectivity, access and efficiency. As information becomes more complex in structure and format, broadband penetration, service quality and accessibility is a major industry enabler. As such initiatives such as the implementation of the High Speed Broadband is being pursued with gusto by the public and private sectors. The numerous policy recommendations aimed at creating a vibrant creative sector is also seen to bear fruit. This shows the seriousness of the government in “deregulating” the sector as to not stifle creative ideas. 2

9 STRATEGY Strategy 1 : To strengthen the human capital  through specialised training, learning and creative opportunities. Strategy 2 : To create a conducive environment  by establishing institutions, infrastructure and financial support  (incentives / funding / investment). Strategy 3 : To ensure that the Malaysian brand products are accepted in the local market and able to compete in regional and international markets. The Creative Industry consists of the following key players: • Ministries, Authorities and Regulators • Funders • Demand side participants • Supply side participants

10 STRATEGY Strategy 1 : To strengthen the human capital  through specialised training, learning and creative opportunities. Strategy 2 : To create a conducive environment  by establishing institutions, infrastructure and financial support  (incentives / funding / investment). Strategy 3 : To ensure that the Malaysian brand products are accepted in the local market and able to compete in regional and international markets through the  continuous promotion. Since the Creative Industry involves creativity, the state of the industry’s talent, or Human Much effort is being made to create, nurture, retain and reward the industry talent. Efforts are being introduced and implemented to encompass schools, institutions of higher learning as well as the commercial sector. Funding available is also geared at helping companies to kick start ideas, commercialise them as well as to export these overseas. This is seen by the allocation of RM200 million by the governmen to KPKK to help the growth of the industry. The EPP also allocates a sum to the tune of RM 30 billion to the industry to help it grow and increase GNI.

11 STRATEGY Strategy 4: To increase research and development efforts in the creative industry. Strategy 5 : To encourage innovation and technology application and to increase local expertise towards advancement in the creation of products and works of creative industries. Strategy 6: To encourage the support and involvement of private companies, government-linked companies (GLCs) and multinational companies (MNCs)  in developing the nation's creative industries. Strategy 7: To fortify the supporting industries.

12 STRATEGY Strategy 8: To manage, implement and enforce laws, acts, and regulations on copyrights in order to strengthen the regulatory processes for the product and work of the creative industries. Strategy 9: To develop  creative industry intellectual property  as a new commercial asset. Strategy 10 : To instil appreciation and  positive   perception amongst the society regarding the image,  potential and the future of creative Industries . Strategy 11: To utilise governmental creative institutions and non-governmental organisations(NGOs) as partners in the development of creative industries. Infrastructure and Infostructure deals mainly with the connectivity, access and efficiency. As information becomes more complex in structure and format, broadband penetration, service quality and accessibility is a major industry enabler. As such initiatives such as the implementation of the High Speed Broadband is being pursued with gusto by the public and private sectors. The numerous policy recommendations aimed at creating a vibrant creative sector is also seen to bear fruit. This shows the seriousness of the government in “deregulating” the sector as to not stifle creative ideas.

13 12 Funds Available For Creative Industry
Total RM11m Talent development NKEA Fund Non-NKEA Fund Creative Content Scholarship (MOSTI) Pre-production ICON (MDeC) Creative Industry Development Fund (MCMC) Computer Generated Images - CGI (FINAS) Production and National Heritage Film Fund (FINAS) Production MAC3 Co-production (MDeC) Animation Film Production Fund (FINAS) MSC Malaysia Intellectual Property Creators Challenge (MDeC) Film, Arts Multimedia Development Fund (FINAS) Indigenous Creative Industry 2 (MDeC) Documentary production Fund (FINAS) Post-production Total > RM357m BSN Industry Creative Loan /MICC

14 Creative Industry Loan (BSN)
To finance the production of creative products for commercialisation

15 CREATIVE INDUSTRY LOAN EVALUATION PANEL, KPKK
Panel on Creative Content KPKK MDEC Relevant agencies Terms of Reference Evaluate the proposal Recommend to BSN Within 1 week

16 PANEL ON CREDIT EVALUATION, BSN
BSN Credit Committee Ministry of Finance MDEC FINAS Bank Negara Other parties Evaluate the financial aspects Within 1 week

17 APPLICATION REQUIREMENTS
 Sole Proprietorship, Joint Owners and Companies The Company shareholders shall be at least 50% Malaysian

18 CREATIVE INDUSTRY LOAN STATUS UNTIL 30 APRIL 2012
Application Received = 385 Approved = 182 (RM164m)

19 CREATIVE INDUSTRY GRANT APPLICATION AND EVALUATION PROCESS
Receive Application Check  Eligibility  Technical Evaluation Committee Committee’s  approval Approved Letter of Approval Provision distribution  Monitoring  Committee Appeals reject

20 GRANT FUNDING REQUIREMENTS
Creative Industry Grants can be used to finance: Professional fees for artists, production crews and other related workers The cost of production set, props and other related material Procurement of equipment, hardware and software Consultancy Copyright registration

21 GRANT FUNDING REQUIREMENTS OF CREATIVE INDUSTRIES
Financing for the purchase of assets, hardware and software does not exceed 20% of the total funds requested. Applicant is eligible for funding only one project. Application could only be considered after the success of previous projects and not more than three times. Applicants who have received financial support in the form of grants from other sources are not encouraged to apply for the same project for the same phase.

22 2 5 SECTORS and 4 ENABLERS established to partially fill up the GAP in 2020 Creative Sector Sector Music Sector Visual Arts & Craft Sector Performing Arts Sector Film & TV Sector Digital Content & Multimedia to partially fill up the GAP Enabler : Marketing, Sales and Distribution Enabler : Human Capital Development Enabler : Intellectual Property Enabler : Finance

23 DIKN LAB OBJECTIVES To develop the catalytic projects to help realise DIKN. To ensure catalytic projects are tied with key performance indicators. To ensure indicators are economic centric. To provide a programme through to 2020.

24 Creative sector is an emerging source of income to Malaysia and DIKN Lab sets to contribute …
GNI : RM2.928b Investment : RM55.5m Job : 20,354

25 Quick Wins Catalytic Projects 2012 - 2013

26 Quick wins in 2012 and 2013 Sector Projects Owner Investment
Total Investment Music Marketing & Promotion Talent Development RIM/KPKK KPKK RM6,000,000 RM 500,000 RM6,500,000 Visual Art & Craft Market Capture Design Improvement Entrepreneur Development Balai Seni Visual Negara Kraftangan Malaysia RM1,000,000 RM5,000,000 RM11,000,000 Performing Arts Developing content (Theatre) through collaborations with foreign artists and known establishments. Talent pool growth through grassroots program. Matching grant as seed funding to promote sustainability and Malaysian content Creation of Performing Arts Hotspots and gazette busking zones. JKKN & Industry Players RM10,000,000 Film & TV Film: Project Script Bank. TV: To revise fees for content commissioning. FSCCC / FINAS RTM RM2,000,000 RM12,000,000 Digital Content & Multimedia Pilot Adoption of National Mobile Action Code ( MCode ) Initiative for Tourism/Heritage sites (PILOT: Muzium Negara). ADAVista/MDeC

27 Quick wins in 2012 and 2013 Sector Projects Owner Investment
Total Investment Marketing, Sales & Distribution KLCCIM KPKK RM10,000,000 Human Capital Development Conduct skills upgrading training programs by respective government agencies / industries / NGOs and Community Based Organizations (CBOs). Training of Trainers (ToT) program. Establish Creative Chair (Pilot). Department / Agency / Industry / NGO / CBO KPKK / UNESCO MOHE / KPKK RM1,000,000 RM3,000,000 RM5,000,000 TOTAL RM55,500,000

28 Quick wins in 2012 and 2013 Music Sector Projects Owner Start Date
End Date Expected Outcome GNI, Investment, Job Music Anti Piracy (Physical & Digital) MyIPO Immediate Ongoing Enforcement of Digital Anti Piracy Act. Implementation of Copyright Court Identification of Hot Spots – Digital & Physical International benchmarking. Industry dialogue with regulatory body. Draft, Approval and Signing of Digital Code of Conduct MOU. Implementation – Amended Copyright Act 2011 GNI (OVERALL PROJECTS) 2012 – RM 200mil 2013 – RM 210mil INVESTMENT - NIL JOB (OVERALL PROJECTS) 2012: 3,500 2013: 3,700

29 Quick wins in 2012 and 2013 Film & TV Sector Projects Owner Start Date
End Date Expected Outcome GNI, Investment, Job Film & TV (Film) Content & Intellectual Property FSCCC Project Script Bank To establish IP Ownership body like MACP for royalty monitoring & collection. Enforcement of anti-piracy measures CCI-SC FINAS MOF FINAS MYiPO MCMC KPDNKK/ KDN Q2’2012 Q4’2012 This council will be made up of above the line key personnel from the industry and Government representatives from MOF, FINAS, and MCMC, & MDEC. Script development fund to encourage production of new scripts & projects (further generated); matching grant IP to Creator New IP ownership sharing structures 50% ownership to creators by 2013 Body to extend function monitor industry issues. Reduce piracy of local content by 50% Enforcement officers ensure local products not pirated ENABLER INVESTMENT RM2mil

30 Quick wins in 2012 and 2013 Film & TV Sector Projects Owner Start Date
End Date Expected Outcome GNI, Investment, Job Film & TV (Film) 2. Funding To set up Creative Venture Capital fund MoF Q1’2012 Q4’2012 Better quality products knowledge exchange – jobs created expertise- marketability increased. ENABLER ROI – Govt take equity.

31 Quick wins in 2012 and 2013 Film & TV Sector Projects Owner Start Date
End Date Expected Outcome GNI, Investment, Job Film & TV (Film) 3. Revenue Sharing and regulatory To revise box office takings ratio FSCCC/AGC/ FINAS Q2’2012 Q4’2012 Local and International advisors engaged. Producer get higher cuts from box office shares wealth sharing attract investors Look at anti competition act. ENABLER No. organisation can participate in more than 2 of the 3 film industry activities (production, distribution, exhibition) Enforcement of Finas Act

32 Human Capital Development
Quick wins in 2012 and 2013 Human Capital Development Sector Projects Owner Start Date End Date Expected Outcome GNI, Investment, Job Human Capital Development 1. Creative Industries Education IPTA/IPTS / Boutique institutions / Community College revisit and review program to meet creative industry demand. MOHE / KPKK June 2012 Dec 2013 Graduates that meet industry demand and employability INVESTMENT: - NIL JOB: 5500 Increase the number of students enrolment in art schools MOE Jan 2013 100 new students for new intake 2013

33 Department / Agency / Industry / NGO / CBO
Quick wins in 2012 and 2013 Human Capital Development Sector Projects Owner Start Date End Date Expected Outcome GNI, Investment, Job Human Capital Development 2. Creative Industries Training Conduct skills upgrading training programs by respective government agencies / industries / NGOs and Community Based Organizations (CBOs) Department / Agency / Industry / NGO / CBO June 2012 Jan 2013 Skilled creative industry workers INVESTMENT: RM1mil Job: 372 Expand scope of existing Creative Industry Lifelong Learning Program (CILLP) under MDEC to include other sectors of the creative industry MOSTI / KPKK March 2012 Dec 2012 INVESTMENT: - NIL Job: 100 Training of Trainers (ToT) program KPKK / UNESCO Skilled trainers for creative industries RM1mil

34 CREATIVE ROADSHOW (JELAJAH KREATIF)
07/05/10 CREATIVE ROADSHOW (JELAJAH KREATIF) To create awareness among the creative artistes. To provide inspiration and opportunities for creative artistes to participate actively in creative industries programmes. To stimulate and motivate artistes to continue producing outstanding and competitive creative works/products. To disseminate information on available efforts and fund  for the development of creative industries. 34

35 THANK YOU


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