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PK sjm 1508 1 OMD UK’s View on consolidation of TV viewing - charts for discussion 20 September 2006.

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Presentation on theme: "PK sjm 1508 1 OMD UK’s View on consolidation of TV viewing - charts for discussion 20 September 2006."— Presentation transcript:

1 PK sjm 1508 1 OMD UK’s View on consolidation of TV viewing - charts for discussion 20 September 2006

2 PK sjm 1508 2 IPABSkyB BBC ITV C4 Five BARB

3 PK sjm 1508 3 All TV analysis uplift from consolidation BBC %Com. TVM. ChanAll Christmas/New Year ’05-’062.161.850.171.4 January ’061.741.960.21.43 May2.192.511.31.91 July-August (post World Cup) 2.222.271.341.88 Source: BARB/DDS All Adults 16+

4 PK sjm 1508 4 Programme genre analysis uplift from consolidation % Drama Series/Serials6.21Entertainment2.1 Music4.5*TV Films1.8* Drama: Single Plays3.94*Hobbies/Leisure1.2 Drama: Long Running Serials (Soaps)3.6Current Affairs1.1 Documentaries3.57Sport0.87 Arts2.78*News/Weather0.28 Children’s2.59*Party Political Bdcsts0 Cinema Films2.21EducationNo progs Religious2.2* Source:BARB/DDS Apr-May ’06 All Adults 16+ TVR Base: 2.5+ * small sample

5 PK sjm 1508 5 Impact analysis uplift from consolidation % ITV10.9 GMTV0.02 C40.96 Five0.99 Multi Channel0.62 Total Commercial0.79 Source:BARB/DDS Apr-May ’06 All Adults 16+

6 PK sjm 1508 6 Impact analysis uplift from consolidation by daypart ITV1 %C4FiveMChanTot. Comm Breakfast0.020.320.20.40.19 Coffee0.210.320.260.490.32 Daytime0.190.810.610.310.38 Pre Peak0.630.520.310.340.44 Early Peak0.840.50.440.490.64 Late Peak1.221.511.420.771.15 Post Peak0.831.51.31.161.14 Night Time1.41.381.221.161.2 Source:BARB/DDS Apr-May ’06 All Adults 16+

7 PK sjm 1508 7 UK PVR data Sky is claiming 1.43m Sky+ homes (18% penetration) (forecasting 12m by end 2012) other sources suggest c. 2.8% of UK homes have a PVR C. 14% of viewing in a Sky+ home is time shifted. Of this, 61% of commercials were fast forwarded (c. 8%) Sky say a normal DTS home watches 2:15 (h:m) a day compared to a Sky+ home at 2:35 Source: SkyView/BARB

8 PK sjm 1508 8 Timeshift analysis 2003 01234567 39.234.810.564.42.82.20.1 74% No. of days between recording & viewing Source:BARB/RSMB All individuals 4+ Mar & Apr


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