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SILK ROAD BY BIKE Silk road by bike Presentation of the Silk Road by bike project.

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Presentation on theme: "SILK ROAD BY BIKE Silk road by bike Presentation of the Silk Road by bike project."— Presentation transcript:

1 SILK ROAD BY BIKE Silk road by bike Presentation of the Silk Road by bike project

2 SILK ROAD BY BIKE Agenda About us The trip – motives and route Background of the project Mission and Objectives How *your company* can participate Promotion, publicity and benefits What we give back

3 SILK ROAD BY BIKE About us Jean Frédéric Gauvin French engineer and mountain climber Ricard Salevik Swedish analyst and long distance bicycler

4 SILK ROAD BY BIKE The Idea Bicycle from Oslo to China, travelling through Eastern Europe and then following the old Silk Road to Beijing Raising funds for the project ”Youth Entrepreneurship Support (YES)” in Tajikistan

5 SILK ROAD BY BIKE The bike trip – why? You go to encounter the protean shapes of faith. You go because you are still young and crave excitement; you go because you are old and need to understand something before it’s too late. You go to see what will happen. Colin Thubron Adventure? Insight? Encountering new cultures? Challenge? Fun? Understanding?

6 SILK ROAD BY BIKE Oslo - Istanbul 4000 km from Oslo to Istanbul From March – May, so it’s going to be cold

7 SILK ROAD BY BIKE Krakow Transylvania Tatra Mountains Istanbul

8 SILK ROAD BY BIKE Istanbul - China 6000 km from Istanbul until we cross the Chinese border From mid-May until mid september Follow the Silk Road

9 SILK ROAD BY BIKE Pamir Highway The road on the roof of the world Over 5000 meters above sea level On the border between Tadjikistan and Afghanistan

10 SILK ROAD BY BIKE Istanbul - China

11 SILK ROAD BY BIKE SamarkandTurkmenistan Mosque, Iran Mashad, Iran

12 SILK ROAD BY BIKE 6000 km through China From mid- September to December China

13 SILK ROAD BY BIKE Background We wanted to do something more than just bike – to use the publicity around our trip to give something back to the society We wanted to work with an organization that’s established and solid, but still small enough that we could be hands-on and in contact with the decisionmakers We strongly believe in the economical empowerment of young entrepreneurs. We want to raise funds to help the new generation that have the will to develop their own country but have neither the knowledge nor the funds We found out that Eurasia Foundation Central Asia and our project, YES, fulfilled all our criterias.

14 SILK ROAD BY BIKE The project YES Helping young people in Central Asia to become entrepreneurs Train young people in the fundamentals of business, then give each of the trainees a small sum of money and enough equipment and materials to start their own businesses.

15 SILK ROAD BY BIKE The Implementer: EFCA Eurasia Foundation of Central Asia (EFCA) is a non-profit organization to support local initiatives in civic engagement, private enterprise, education and public administration. Based in Kasakhstan, Kirgisistan and Tadsjikistan Mission: Eurasia Foundation of Central Asia mobilizes public and private resources to help citizens participate in building their future by strengthening their communities and improving their civic and economic wellbeing. EFCA is governed by an international board of trustees and is supported by governments (incl. the Norwegian), foundations, corporations, intergovernmental organizations, universities and individuals

16 SILK ROAD BY BIKE About the situation in Tajikistan Based in Central Asia Same size as Portugal, with 7,5 million people living there Two-thirds of people live in poverty civil war damaged already inadequate infrastructure Limited opportunities feed brain drain

17 SILK ROAD BY BIKE About the project YES Raise funds to be able to help young entrepreneurs to start up their own business in Tajikisistan EFCA will train them in running a business, support them with funds to be able to get started and follow up their business over time Previous similar projects have been very successful No personal financial benefits for us and no administrative costs from EFCA will assure that all funds will reach its target We will participate on spot with our knowledge about project management, and follow up the project personal. We will also document the effects of the project.

18 SILK ROAD BY BIKE FOR US – story to tell SUPPORTING YOUTH INITIATIVES ith support from EFCA, 16-year-old Ulugbek WAnvarjanov has become an entrepreneur. After receiving training from Kosh Araket, a local NGO, he went on to sell more than $140 in his first six months in business to his friends and relatives. “My dream is to buy my own woodworking tools, so I can do it all myself,” Ulugbek Anvarjanov says. “Then my business would be more profitable.” Kosh Araket first trained 13 young people in the fundamentals of business. It then gave each of the trainees a small sum of money and enough equipment and materials to start their own businesses. Along with Ulugbek, the young people raised poultry, sewed national clothing and made traditional household items. Most of the trainees netted more than $25 a month after starting their businesses, a decent start for young people in an area where most of their fr iends are forced to seek work abroad. Some of the participants also decided to pool their resources and start joint businesses.This project is part of a youth development program EFCA is running in the Jalabad, Osh and Batken regions of southern Kyrgyzstan and in the Sogd region of Tajikistan, with funding from USAID and the Danish government. Other projects realized under this program focused on reducing bribes at public schools in Osh and developing partnerships between youth and local governments in northern Tajikistan to address causes of religious extremism.

19 SILK ROAD BY BIKE The Project: Yes Issue tender to rural CBOs (communitybased organisations) to develop youth entrepreneurship projects Downselect to semi-finalists Conduct project-design seminar Evaluate final proposals and fund finalists –# of Silk-Road funded depends on amount raised –One project costs $ Monitor financial and program performance, and provide ongoing consultation Mini-evaluations at project close

20 SILK ROAD BY BIKE How we promote? Home page – with a blog – mainly in english and / or norwegianwww.silkroadbybike.com Group on Facebook – Silk Road by bikeGroup on Facebook Working on establishing cooperation with media (online newspapers) Working on establishing cooperation with media (radio - NRK) A fund-raising event before we leave

21 SILK ROAD BY BIKE Possible packages Package 1 – Basic - Logo and text on the webpage under the sponsor sectionLogo and text - Documentation of the effects of the project (final report) Cost: NOK (or 10 øre pr km we are biking) Package 2 – Promotion - Logo and on the webpage under the sponsor section - Logo on our clothings - Documentation of the effects of the project (final report) Cost:8.000 NOK (or 0,5 NOK/km we are biking)

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24 Possible packages Package 3 – Involvement We will offer: -1-2 hours personal presentation of our project -Logo on the webpage under the sponsor section -Logo on our clothings -Documentation of the effects of the project (final report) In addition will EFCA: -list donors in annual report -publish story on website citing donors -conduct press conference, issue release recognizing donors Cost: (half a project)

25 SILK ROAD BY BIKE Possible packages Package 4 – Project owner We will offer: -The same as package 3, but you will support a complete project, be able to participate in choosing the project, -You will also get a complete personal feedback from your specific project -Possibilities for getting in touch with the active people on the project Cost:

26 SILK ROAD BY BIKE So why support us? It’s an important, sustainable project with a solid organisation that targets young people in an area that highly needs it No economical leakages – every single $ will reach its target – the project. Internal marketing for you – the emploees can follow the investment over time from our blogs Full presentation of the trip and the project adjusted to your companies needs and interests Possibilities for good external marketing

27 SILK ROAD BY BIKE YES – WE CAN DO IT! Do you want to join us for the ride?


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