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Marketing identity 2014 explosion of innovations University of SS. Cyril and Methodius in Trnava Faculty of Mass Media Communication Smolenice, 4-5 Nov,

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Presentation on theme: "Marketing identity 2014 explosion of innovations University of SS. Cyril and Methodius in Trnava Faculty of Mass Media Communication Smolenice, 4-5 Nov,"— Presentation transcript:

1 marketing identity 2014 explosion of innovations University of SS. Cyril and Methodius in Trnava Faculty of Mass Media Communication Smolenice, 4-5 Nov, 2014

2 governance and adaptation to innovative modes of higher education provision GAIHE Consortium Partners

3 Education, Audiovisual and Culture Executive Agency Lifelong Learning Programme Erasmus Multilateral Project Governance and Adaptation to Innovative Modes of Higher Education Provision Project Acronym: GAIHE Project Reference: LLP NL-ERASMUS-EIGF Duration: to (36 months) Project Co-management and coordination: University of Maastricht, Netherlands and RAND Europe, UK

4 12 Consortium Partners Maastricht School of Governance (Netherlands) RAND Europe Ecole Normale Supérieure de Lyon (France) Lucian Blaga University of Sibiu (Romania) Higher Education Policy Research Unit of Dublin Institute of Technology (Ireland) Academic Unit of the University of Latvia (Latvia) Comenius University (Slovak Republic) University of Ss. Cyril and Methodius (Slovak Republic) University of Maribor (Slovenia) University of Salamanca (Spain) University of Alicante (Spain) University of Strasbourg (France)

5 To MOOC or not to MOOC … ‘unbundling’, fragmentation of the traditional educational offer Massive Online Open Courses (MOOCs) Coursera learning channels: Apple’s online university, Wikipedia, Youtube, etc. Emerging managerial types: ‘Amazon university’ on-demand university learning hotel umbrella university Corporate University,, etc.

6 Aims: What is the impact of innovative modes of provision on the management and governance of higher education?  Identify educational innovations  Analyse the motivations, drivers and barriers to innovative education  Examine the impact of innovative provision on the management and governance of higher education  Understand how the management of higher education institutions adapts to innovative provision  Make recommendations and disseminate findings

7 Workplan D esk research LLR on university governance and management LLR on innovations in the provisions of higher education (innovative modes, managerial changes, discernable barriers, drivers, etc) F act finding EExploratory survey design, administration and analysis CCase study analysis I nterim and Final reports sself-assessment toolkit for higher education institutions ffinal policy recommendations ffinal case study reports

8 Dissemination Workshop to exchange best practices Training course for university managers and teachers on innovative modes of provision in teaching and learning 5 visits to institutions Presentation of results to 3 international level conferences Project website:

9 In 2016, the first European-wide analysis of the innovative modes of provision in teaching and learning in Europe

10 End of presentation Thank you


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