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UberAdvisors Your ambitions. Our advisors. The online marketplace connecting high school students and admissions consultants.

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Presentation on theme: "UberAdvisors Your ambitions. Our advisors. The online marketplace connecting high school students and admissions consultants."— Presentation transcript:

1 UberAdvisors Your ambitions. Our advisors. The online marketplace connecting high school students and admissions consultants

2 Pain Points

3 Pain Point 459:1 students:counselor

4 UberAdvisors Marketplace Message Exchange Phone Conversations Video Conference Solution High School Students Admissions Consultants & College Students

5 Product Instant Q&A Consultant Rating System Social Integration

6 Business Model Monetization Free sign-ups Public High School Students Current Undergraduates UberAdvisors Professional Admission Consultants Advertisement – Test Prep, For-profit education, student loans, etc > $1Bn market for selected verticals Domestic $700M market International > $10Bn market Domestic $700M market International > $10Bn market Professional Admission Consultants

7 Pawan Nrisimha, CEO Intel, Program Manager - Strategy and Operations Co-founded UberEssays.com and travel freak Pawan Nrisimha, CEO Intel, Program Manager - Strategy and Operations Co-founded UberEssays.com and travel freak Team Kartik Shah, CTO Cisco, Software Engineer Co-founded UberEssays.com and computer geek Kartik Shah, CTO Cisco, Software Engineer Co-founded UberEssays.com and computer geek Thomas Chuang, CFO GGV Capital, Senior Analyst CPA and dog lover Thomas Chuang, CFO GGV Capital, Senior Analyst CPA and dog lover Sameera Gutta, CMO Box and Twitter, Product Design and Marketing Social Media Rockstar Sameera Gutta, CMO Box and Twitter, Product Design and Marketing Social Media Rockstar Harvey Duan, COO Co-founded SlickSeats.com and UberEssays.com Business school drop out wannabe Harvey Duan, COO Co-founded SlickSeats.com and UberEssays.com Business school drop out wannabe

8 Competitive Landscape Static Content Dynamic Answers Edu-focus Generic Life coaches

9 Barriers to Entry High School Partnerships Advisor Ratings Content & Data Parent Teacher Association/Organization

10 Traction: Professional Advisors Dr. Don Martin, Ph.D. gradschoolroadmap.com “I like the rating system for consultants, haven’t heard of that before. I am willing to do free webinars for the high-school students” Dr. Don Martin, Ph.D. gradschoolroadmap.com “I like the rating system for consultants, haven’t heard of that before. I am willing to do free webinars for the high-school students” Jason Ma blogs.forbes.com/jasonma “I am happy to pioneer as an elite advisor, and also mentor your entrepreneurial team” Jason Ma blogs.forbes.com/jasonma “I am happy to pioneer as an elite advisor, and also mentor your entrepreneurial team” Dr. Rachel Winston IECA member “what you are doing sounds interesting. I enjoy writing and have numerous publications that I can share on your website” Dr. Rachel Winston IECA member “what you are doing sounds interesting. I enjoy writing and have numerous publications that I can share on your website” Independent Educational Consultant Association (IECA) member 20+ years of advising 21 on board

11 Traction: High school students/parents 200+ high-school student sign-ups Personal conversations Landing Pages Facebook Mills High PTO, Burlingame Pablo Luther, Pres Los Altos school board trustee Partner: TestPrep NY

12 Brand 2015 Critical mass Strategy Tactics Scale GTM Strategy International markets – China, Korea and India Hire international consultants Increase student advisors International sales-force Product localization Mobile App Consultants country wide Public schools on west coast A highly intuitive product Marketing campaigns on campuses Event sponsorships Partnerships with test prep companies, PTA forums Students ambassador program Online marketing Strategic partnerships Country wide public high schools Student advisors from top 50 universities

13 Revenue Projections Ads Commission from professional consultants (5%) UberAdvisors Revenue 284k (Ads only) 1.9m: Commissions 1.4m: Ads

14 Growth Forecast 16k 1m Customer Lifetime Value Acquisition cost $17$44$48$50$51 $9 $8$7 Commissions from Consultants Product Launch I n t e r n a t i o n a l 350 3k 19k 1.2k 75k 460k 8k Number of students Number of consultants

15 Financing DEC 2012 Seed Round: $500K Pre-money valuation of $1.5M Milestones: 1.Alpha Launch 2.Sign up 16K users professional consultants onboard

16 Financing - Subsequent Q Series A Preferred: $2.0 – $2.5M Pre-money valuation of $8 – 10 M Milestones: 1.Beta release 2.Sign up 75K users 3.12K professional consultants onboard

17 Exit Opportunities Primarily M&A, with IPO upside Potential Acquirers: GOOG, FB, YHOO, YELP, EDU, etc Exit Comps: EBAY (15x), YELP (10x), AMAZ, OSTK Preliminary Exit Valuation Indicator: 5 – 8x of LTM Rev in Year 5 IRR for Seed Investors: ~ 60% in 3 years through secondary sale to other VCs, or ~ > 130% in 5-7 years through M&A

18 Back-up

19 Pro Forma Capitalization Table

20 Use of Proceeds - Seed ExpensesAnnual Total Product Development: Alpha Launch (Engineer, UI Designer) $300K Marketing & Other Overheads (Online marketing expenses, Partnership costs, etc) $150K Legal Expenses (Corporate setup, combination of cash and equity) $15K “Buffer” (Just-in-case) $35K Total Seed to Raise (3 founders, 1 engineer, 1 US designer) $500K $500K will provide - 12 months cash run rate

21 Use of Proceeds – Series A Preferred ExpensesAnnual Total Product Development (Engineers, UI Designer) $600K Sales and Marketing (Online marketing expenses, Dedicated sales force, Partnership costs, etc) $1,400K General and Administrative (Legal, accounting, etc) $500K Total Series A Preferred to Raise$2.5M $2.5M should provide roughly months cash run rate


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