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Best-Practice Companies in Electronic Commerce Craig W. Roggow.

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1 Best-Practice Companies in Electronic Commerce Craig W. Roggow

2 Abstract This case study identifies 2 companies noted for their best practices in e-commerce, then analyze those two companies, addressing (5) specific discussion questions It is the thesis of this study that Yahoo and Amazon.com are 2 examples of best practice companies in electronic commerce

3 Multimedia Formats 1. To view the website publishing of this research project and all presentation formats: 1. To view the website publishing of this research project and all presentation formats: practice-companies-in-electronic-commerce/ practice-companies-in-electronic-commerce/ 2. To obtain a PowerPoint training file of this presentation separately: 2. To obtain a PowerPoint training file of this presentation separately: content/uploads/2012/11/best-practice- companies-in-electronic-commerce- presentation_roggow_2.ppt content/uploads/2012/11/best-practice- companies-in-electronic-commerce- presentation_roggow_2.ppt 3. To view the video training of this presentation separately: 3. To view the video training of this presentation separately:

4 Purpose To examine Yahoo and Amazon.com as best- practice companies in e-commerce To examine Yahoo and Amazon.com as best- practice companies in e-commerce Identifying the similarities between the two companies Identifying the similarities between the two companies Establishing the differences between both companies Establishing the differences between both companies Developing an implementation framework for best-practice Developing an implementation framework for best-practice

5 Overview Amazon.com is the world’s leading company in the electronic commerce sector, headquarters in Seattle Amazon.com is the world’s leading company in the electronic commerce sector, headquarters in Seattle Yahoo, with its headquarters in Sunnyvale, is another global giant in electronic commerce Yahoo, with its headquarters in Sunnyvale, is another global giant in electronic commerce Content delivery and communications have enhanced the performance of Yahoo Content delivery and communications have enhanced the performance of Yahoo

6 Objects of this Project Identify and explain what these best-practice companies do in the field of e-commerce Identify and explain what these best-practice companies do in the field of e-commerce Define the similarities between Yahoo and Amazon.com Define the similarities between Yahoo and Amazon.com Describe major differences between Yahoo and Amazon.com Critique Yahoo and Amazon.com best practices How to implement best practices

7 Best-Practice firms in Electronic Commerce Yahoo is a company whose popularity stems from services Yahoo is a company whose popularity stems from services Amazon.com is recognizable the premier firm in electronic commerce Amazon.com is recognizable the premier firm in electronic commerce Both firms have exemplary management frameworks for electronic commerce Both firms have exemplary management frameworks for electronic commerce

8 Similarities between Yahoo and Amazon.com Both firms derive a lot of revenues from advertising Both firms derive a lot of revenues from advertising They use similar innovative strategies (Weber, ) They use similar innovative strategies (Weber, 2008) Diversification of products and services Diversification of products and services Content deliver Content deliver

9 Differences between Yahoo and Amazon.com The principle difference results from their products and services The principle difference results from their products and services Social networking services are not available on Amazon.com Social networking services are not available on Amazon.com Amazon has a greater market share than Yahoo Amazon has a greater market share than Yahoo

10 Critique of Best Practices: Amazon.com The company’s management team has made significant investments in innovative strategies The company’s management team has made significant investments in innovative strategies Content delivery on the website Content delivery on the website Violation of copyrights law Violation of copyrights law Unethical tactics for competition Unethical tactics for competition

11 Critique of Best Practices: Yahoo Yahoo has taken advantage of new technology waves by investing in social networking Yahoo has taken advantage of new technology waves by investing in social networking Yahoo generates millions of revenues from advertisements Yahoo generates millions of revenues from advertisements The company’s hierarchy has deployed more than five CEOs in six years The company’s hierarchy has deployed more than five CEOs in six years The company’s marketing strategies are not aggressive The company’s marketing strategies are not aggressive

12 Implementing Best Practices Evaluation of available resources Evaluation of available resources Choosing the right technology framework Choosing the right technology framework After the assessment, the most effective practices are implemented After the assessment, the most effective practices are implemented Implementing practices that have minimal costs but maximum efficiency Implementing practices that have minimal costs but maximum efficiency

13 Conclusion Yahoo and Amazon.com are examples of best practice companies in electronic commerce Yahoo and Amazon.com are examples of best practice companies in electronic commerce Amazon.com is the world’s leading company in the electronic commerce sector Amazon.com is the world’s leading company in the electronic commerce sector Yahoo offers a wide variety of electronic services such as s, news alerts, financial outlooks and search engines Yahoo offers a wide variety of electronic services such as s, news alerts, financial outlooks and search engines The difference between these firms is also evident through revenue generation The difference between these firms is also evident through revenue generation

14 Blog Post For a full report on this project please visit my blog post: For a full report on this project please visit my blog post: companies-in-electronic-commerce / companies-in-electronic-commerce /

15 References Gosnell, D. M. (2005). Professional development with web APIs, Hoboken, NJ: John Wiley & Sons Gosnell, D. M. (2005). Professional development with web APIs, Hoboken, NJ: John Wiley & Sons Hill, C. & Jones, G. (2009). Strategic management theory: An integrated approach, Mason, OH: Cengage Learning Hill, C. & Jones, G. (2009). Strategic management theory: An integrated approach, Mason, OH: Cengage Learning Kalpanik, S. & Traphagen, P. (2011). Inside the giant machine: An Amazon.com story, North Charleston, SC: CreateSpace Kalpanik, S. & Traphagen, P. (2011). Inside the giant machine: An Amazon.com story, North Charleston, SC: CreateSpace Laudon, K. C. & (2012). E-Commerce, New Jersey: Pearson Education, Inc. Laudon, K. C. & and Traver, C G. (2012). E-Commerce, New Jersey: Pearson Education, Inc. Roggow, C. (2012). Best-Practice Companies in Electronic Commerce. Retrieved from companies-in-electronic-commerce/ Roggow, C. (2012). Best-Practice Companies in Electronic Commerce. Retrieved from companies-in-electronic-commerce/ companies-in-electronic-commerce/ companies-in-electronic-commerce/ Souders, S. (2009). Even faster websites, Sebastopol, CA: O’Reilly Media Souders, S. (2009). Even faster websites, Sebastopol, CA: O’Reilly Media Weber, S. (2008). Sell on Amazon: A guide to Amazon’s market place, Weber Books Weber, S. (2008). Sell on Amazon: A guide to Amazon’s market place, Weber Books

16 Created By Craig W. Roggow ________ Copyrights © 2012 Craig W. Roggow. All Rights Reserved.


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