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Price in the Internet Marketing Mix Jessica Bader Rebecca Corlett Jennifer Houser.

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Presentation on theme: "Price in the Internet Marketing Mix Jessica Bader Rebecca Corlett Jennifer Houser."— Presentation transcript:

1 Price in the Internet Marketing Mix Jessica Bader Rebecca Corlett Jennifer Houser

2 “Coping with Price Transparency” Coping with Price Transparency Coping with Price Transparency Coping with Price Transparency Coping with Price Transparency Key Points Key Points –Internet offers a vast amount of information that years back was not easily accessible –Transparency once viewed as a “threat”  E.g. hostile car dealership –Now price transparency is a reality  Progressive Insurance Progressive Insurance Progressive Insurance  Cheapflights.com Cheapflights.com –Use it to your advantage!  Price becomes less important  Builds trust  Maintains control of the customer How this relates to Chapter 10… How this relates to Chapter 10… –Price Transparency –Price Gouging –Price Discrimination

3 “Amazon Apologizes for Price- Testing Program” Key Points Key Points –Ran a price test for 68 different DVD's that were being sold on Amazon.com Amazon.com –The difference for Amazon's price testing ranged from 20 to 40 percent –Amazon denies that demographics were based off cookies. –Refund was issued to 6,896 customers Relevance Relevance –Everyone in the class have or are going to purchase online at some time How this relates to Chapter 10… How this relates to Chapter 10… –Price Testing –Differential Price Strategy –Price Gouging

4 New Reviews and Guides on eBay Key Points Comparable to Amazon reviews Comparable to Amazon reviews Tool will look to give reviews, ratings and information Tool will look to give reviews, ratings and information Users are allowed to give their input and opinion about the products they have purchased Users are allowed to give their input and opinion about the products they have purchased How this relates to Chapter 10… price comparison price information symmetry price sensitive


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