STARBUCKS AND CSR Constance Martin Charrier ASSAS M1 Géostratégique internationale
STARBUCKS’ POLICY : "Instead of creating a fantastic brand Howard Schultz has created " great ” cafes, hired great people and proposed options to its employees."
At Starbucks we strive to be the pioneers of the preservation of the environment in all aspects of our business
STARBUCKS A SUCCESSFULL COMPANY Created in 1971 A capital of Billion in September 2012 A turnover of 11.7 Billion in 2011 which is 1 Billion more than in 2010 Today there are around Starbucks coffee houses in 60 countries Starbucks is able to serve 220 customers per hour
BUT STARBUCK IS MORE THAN SUCESSFUL STARBUCK IS SOCIALLY RESPONSIBLE : -In 2011, 15 Million were devoted to R&D -good ethics, Starbucks doesn’t call its employees, employees but partners = good application of Human Resources -More Starbucks « Partners », especially in the USA can have health insurance if they work more than 20 hours / week
And respect the environment By searching solutions…
…helps developing countries with fair trade…
…Built concept stores which consume less energy
BUT IF ALL THAT WAS A LIE ?
I conclude Starbucks is : Sustainable performance, the firm leaves nothing aside, and by serving others’ interests serves it’s own interest : -C-Cost saving -A-A good public image ( by respecting transparence )