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SIMPEX (PTY) LTD. Company Profile. History  Simpex (Pty) Ltd was established and registered in the year 1987 (Registration No.87/199) by its present.

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Presentation on theme: "SIMPEX (PTY) LTD. Company Profile. History  Simpex (Pty) Ltd was established and registered in the year 1987 (Registration No.87/199) by its present."— Presentation transcript:

1 SIMPEX (PTY) LTD. Company Profile

2 History  Simpex (Pty) Ltd was established and registered in the year 1987 (Registration No.87/199) by its present owner.  The vision was to establish a dual concept Company with an Import & Export division and a Wholesale & Manufacturers representative (Agency Business) division.  The Company started by obtaining the right to import and sell products of Tramontina S.A. Cutelaria as well as Thermolar from Brazil. The products were imported and sold to market on an own Trade account. Two years later, Tramontina decided to expand further into Africa through the RSA, it was then decided to part with Tramontina.  By then a couple of RSA based Suppliers / Principals were already on board who were represented based on an agency agreement in Namibia.

3 Simpex (FMCG) Agencies The first Companies represented where as follows:  Afribrands (Pty) Ltd. – Powdered Soft drinks (Drink-o-pop), Corn Extrudes (Armato Snacks), Biscuits – (Golden Wheat) Sweets – Pepe Confectionary)  Steers – Condiments & Sauces  Inter Delta – Vinegar, Parrafin & Chemicals  Universal Paper & Plastics – Serviettes etc.  Sterling 4 SA – Supermax  Kinghorn Brushware – Industrial & Domestic Brush ware  Stafford Bros. – Twinning's Tea & Burgess & Stafford Sauces  Metalix (Pty) Ltd – Household Tin Ware

4 Company Mission & Vision Statement  To add value to all our stakeholders  To obtain the status of a preferred supplier through excellent service levels  To strive to deliver countrywide within 72 hours  To earn the reputation of ethical above board dealings and business practices  To become a trusted agency in Namibia  “Adding value to all our stakeholders through an optimal supply chain and follow sales & marketing strategies of our Principals in a cost effective manner throughout Namibia” Vision Mission

5 Company Strategy  To satisfy identified needs in the Namibian Wholesale & Retail trade through ethical dealings and excellent service levels with regards to sales & merchandising.  To become a reputable name in the Agency business through constantly striving to meet challenging market demands.  To ensure that all Principals are well represented and that their sales & marketing strategies are followed and implemented.  To offer our Principals the opportunity to venture into southern Angola via our sister company in Lubango  To achieve our goals in a cost effective manner to the benefit of all stakeholders

6 Warehousing & Distribution  Windhoek – Main Hub (Distribution Centre)  Local deliveries are done with own transport fleet.  All country deliveries are done through various freight distributors  Namibia Freight Consolidators being the preferred distributor as most of the deliveries are handled overnight into main centers of Namibia

7 Sales Structure Sales Manager – calling on all Buying Groups monthly and ensuring that principal strategies are put in place with regular reviews in order to assure growth targets and objectives Representatives:  Central: 2x Reps assisted by Field Marketer & Merchandiser  Far North: (Oshakati) 1x Rep calling on all far Northern clients  North: (Otjiwarongo)(currently vacant) 1x Rep calling on all Northern / Western clients  Coast: Field Marketer and monthly calls from a Rep from Windhoek  South: Monthly a Rep from Windhoek calling on main destinations in the South Merchandiser:  Central: 1x Field Marketer & 3x Merchandiser  Far North: 2x Oshakati, 1x Tsumeb / Grootfontein, 1x Rundu / Katima Mulilo  North: 1x Otjiwarongo  South: none currently – roaming ex Windhoek

8 Current Sales structure Sales Manager CENTRAL 2x Reps 1x F/M 3x Merch Otjiwarongo 1x F/M FAR NORTH 1x Rep 1x F/M 2x Merch COAST 1x F/M SOUTH Ex WHK

9 New Sales structure Sales / Ops Manager Key Acc Manager CENTRAL 1x Sp Rep 2x Reps 1x F/M 5x Merch NORTH 1x A/M 2x Reps 3x F/M 4x Merch COAST 1x Rep 1x F/M 1x Merch SOUTH Ex WHK 1x Merch

10 Namibia – Area Split N O R T H C O A S T C E N T R A L S O U T H DEPOTS BRANCH OFFICE HEAD OFFICE Simpex (Pty) Ltd.

11 Store profile / Customer Base  Checkers – 4 Stores  Shoprite – 13 Stores  U-Save – 14 Stores  W&B Inland – 14 Stores  W&B Franchise – 37 Stores  W&B Coastal – 6 Stores  Spar – 25 Stores  Pick ‘n Pay – 17 Stores  Sentra / OKFD – 28 Stores  Shield (Multisave) – 9 Stores  Independent – 22 Stores  W&B Inland – 10 Stores  Megasave – 11 Stores  Shield – 11 Stores  Metro C&C – 11 Stores  Metro Hyper – 1 Store  CCW – 1 Store RetailWholesale

12 Principals (current)  Candy Tops – Sweets  Imana Foods – Soups & Condiments  Patley’s – Imported Consumer Goods  Promasidor – Powered & Liquid Cool drinks (Drink-o-Pop)  Retailer Brands – House brand Soups & Condiments  Stafford's – Teas & Condiments  Sterling 4 – Personal Hygiene  Tuffy Brands – Plastic Bags  Universal Paper & Plastics – Paper products Two Oceans:  Cleopatra – Baby Napkins  Good Hope – Wines & Milk alternatives  MX 19 – Domestic Cleaning Products  Sanwyn Enterprises – House brand plastic packing materials  Simply Cereal – Cereals & Fruit Bars  Health Connection – various Health Products  General Mills – Baking products

13 General  Simpex is listed with all Buying Groups as a supplier  Simpex is the local sales and marketing representative of all our Principals and acts on their behalf in the Namibian territory  Simpex carries all debtors  Simpex is a wholly owned Namibian company  Simpex can offer similar services in Angola through it’s sister company in Lubango - Angola

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