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PowerPoint™ The Rules of Design Copyright © 2003 by The McGraw-Hill Companies. All rights reserved. By William Earnest.

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Presentation on theme: "PowerPoint™ The Rules of Design Copyright © 2003 by The McGraw-Hill Companies. All rights reserved. By William Earnest."— Presentation transcript:

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2 PowerPoint™ The Rules of Design Copyright © 2003 by The McGraw-Hill Companies. All rights reserved. By William Earnest

3 Introduction to PowerPoint Introduction to PowerPoint Rules of Design Rules of Design  good templates good templates  high-contrast colors high-contrast colors  sans serif fonts sans serif fonts  efficient text efficient text  choose images wisely choose images wisely  appropriate “build” effects appropriate “build” effects  visual balance of slide elements visual balance of slide elements Introduction to PowerPoint Introduction to PowerPoint Rules of Design Rules of Design  good templates good templates  high-contrast colors high-contrast colors  sans serif fonts sans serif fonts  efficient text efficient text  choose images wisely choose images wisely  appropriate “build” effects appropriate “build” effects  visual balance of slide elements visual balance of slide elements Table of Contents

4 To create a new PowerPoint presentation … launch the program, then … Go to the Rules of DesignNext slide Introduction to PowerPoint

5 choose the “Design Template” option from this menu and click “OK.”

6 A menu similar to this one will appear.

7 Click on a template’s name to preview it. Highlight the one you want, then click “OK.” The rules of design will help you select a good template.

8 The “AutoLayout” menu appears automatically. Use it to choose the kind of slide you need.

9 For new presentations, the default selection is a title slide. For example

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11 To create additional slides, use Insert / New Slide … or the “New Slide” button.

12 Choose the kind of slide you want from the “AutoLayout” menu, which includes: Single bullet listDouble bullet list Bullet list + graphOrganization chart Bullet list + clip-art A few more pointers

13 There are two basic ways to insert text: Click in pre-set title or text boxes and start typing. Use the “Insert / Text Box” command or button, then position cursor as desired.

14 “Slide Sorter View” lets you work with whole slides to create transitions between slides make bulleted items build one at a time delete, copy, or move slides

15 Get to know the “Drawing” toolbar. draw a line, arrow, rectangle, or ellipse insert text * If the toolbar is not visible, go to “View/Toolbars / Drawing.” insert Clip Art object color line color text color Click here to return to the Rules of Design Click here to return to the Rules of Design

16 The Seven Rules of Design good templates high-contrast colors sans serif fonts efficient text wisely chosen images appropriate “build” effects visual balance of slide elements are a matter of using … Click a bullet to view a specific rule. Otherwise, click to continue. Each slide is fully automated. Click to advance between slides.

17 Choose the right template. Bright or medium blue fields are problematic because they: are hard on the eye tend to strike an overly subdued mood Some templates to avoid include: 1 1 Blue Diagonal SoaringAzure High Voltage index

18 Choose the right template. PowerPoint’s newest templates are more colorful and theme-specific. Pick one that matches the mood you’re trying to convey. For example: 1 1 Blueprint This template would be appropriate for presentations concerning architecture, engineering, construction, planning, design, etc. index

19 Choose the right template. 1 1 These templates seem tailor-made for business and the professions, yet are equally useful elsewhere. Expedition PostmodernRicepaper index Global

20 Choose the right template. 1 1 Templates like these could be used when your subject is scientific or technical in focus. Technology index Straight Edge

21 Choose the right template. 1 1 “Notebook” would be useful in workshops, training seminars, and other settings concerned with instruction or education. Notebook index

22 Choose the right template. 1 1 index Gesture Japanese Waves Paper Nature These templates convey elegance, regardless of the subject.

23 Choose the right template. Very dark or very light fields with simple patterns are often good choices. 1 1 BrushstrokesBlends CapsulesArtsy including dark blues Factory index

24 Choose the right template. You can also make your own template. begin with a blank presentation 1 1 index

25 Choose the right template. You can also make your own template. from the menu, choose: View / Master / Slide Master 1 1 index

26 Choose the right template. You can also make your own template. place images (e.g., corporate logos), objects, etc. 1 1 index

27 Choose the right template. You can also make your own template. change font characteristics (face, color, etc.); resize, reposition, add or delete text boxes 1 1 index Whatever you do to the master will apply to every slide.

28 Use high-contrast colors. Dark text on a light field Light text on a dark field 2 2 The Introduction: Attention Interest Purpose Qualifications Forecast The Introduction: Attention Interest Purpose Qualifications Forecast The Introduction: Attention Interest Purpose Qualifications Forecast The Introduction: Attention Interest Purpose Qualifications Forecast index

29 Use high-contrast colors. Colors of similar luminosity blend together and make reading difficult. 2 2 The Introduction: Attention Interest Purpose Qualifications Forecast The Introduction: Attention Interest Purpose Qualifications Forecast The Introduction: Attention Interest Purpose Qualifications Forecast The Introduction: Attention Interest Purpose Qualifications Forecast index

30 Use high-contrast colors. Apply this rule to objects such as: text boxes AutoShapes etc. 2 2 Brainstorming Finding the topic and backgrounds: index

31 Use sans serif fonts. 3 3 On screen, text with plain lines and clean edges is easier on the eye: Tahoma Arial Trebuchet Verdana On the printed page, traditional “serif” fonts are easier to read: Times New Roman Bookman Garamond Century Schoolbook index

32 Use sans serif fonts. Sans serif: Arial, 24-pt 3 3 Involvement The importance of a topic to the speaker. Serif: Bookman, 24-pt Involvement The importance of a topic to the speaker. index

33 Use sans serif fonts. As noted earlier, the slide master can be used to change template defaults. 3 3 index Times New Roman Tahoma

34 Use sans serif fonts. There are always exceptions. If desired, use serif fonts for special emphasis or to add distinction or elegance to some aspect of the slide (e.g., the title). 3 3 index

35 Be text-savvy. keywords, not sentences minimum words, maximum size no “orphans” capitalize correctly 4 4 a b c d Click to jump directly to a topic, or click to continue to next slide index

36 Use keywords for bullets. Slides are visual notecards. main ideas not complete thoughts full sentences only when quoting For every bullet try to eliminate: articles ( a, an, the ) pronouns that could be implied ( you, we ) verbs that could be implied 4 4 If your PowerPoint presentation is meant to function by itself (for example, as a tutorial like this one, or a display at a trade show) then it would be necessary to use full sentences to ensure audience comprehension. a index

37 4 4 a Methods of Audience Analysis Observation Inferences Questionnaires Interviews Use keywords for bullets. index

38 4 4 a Methods of Audience Analysis Observation Inferences Questionnaires Interviews Audience gets the main idea You provide the details Audience gets the main idea You provide the details Use keywords for bullets. index

39 4 4 b Minimum words, maximum size Try to keep titles 44 pts. or larger. Main bullets 32 pts. or greater index

40 4 4 b Keep text to a minimum, 25 words or less per slide. PowerPoint is more visual than written. This is another advantage of using keywords Minimum words, maximum size index

41 4 4 c No “orphans” Orphan, n. [Gr. Orphanos, later orphos ; L. orbus. Bereaved.] 1. In PowerPoint, when only the last word of a long bullet spills over to the next line. 2. It looks goofy and wastes space. 3. Fix it by editing the bullet to one line, or by carrying over at least two words. index

42 4 4 c No “orphans” before index

43 4 4 c No “orphans” after index

44 For slide titles: capitalize the first letter of the line capitalize proper nouns, other words if desired (but be consistent) don’t capitalize prepositions 4 4 d Capitalize correctly. To capitalize, or not to capitalize: that is the question. index Vocal AspectsBodily Aspects

45 4 4 d Capitalize correctly. For main bullets: capitalize the first letter of each line if you wish, or if a proper noun. do not capitalize other words unless they’re proper nouns. index Vocal Variety Voice duration Intonation patterns Inflections of pitch Syllabic duration A contest in June Speakers should apply Deadline May 1 Informative or persuasive Finalists to Dallas

46 4 4 d Capitalize correctly. For sub-bullets: do not capitalize the first letter of the line, unless a proper noun capitalize other words only if proper nouns index Co-cultures Marginalized groups - women - African Americans - Hispanics -gay, lesbian and bisexuals -disabled individuals

47 Use images wisely. 5 5 Declaration of Principles 1. Images should predominate over text. 2. Photos should predominate over clip-art. 3. If used, clip-art should be of graphic-artist quality and not look “computer-drawn.” index

48 Use images wisely. A picture is worth a thousand words. Almost every slide needs an image … but not every slide needs text. 5 5 index

49 Use images wisely. Frame regular images by applying: border of 1/4 drop shadow 5 5 index

50 Use images wisely Do not frame irregular images: i.e., photos and art without straight edges they’re meant to blend into background 5 5 index

51 Use images wisely. Size images properly: don’t stretch them to the point of graininess don’t shrink them to be too small to discern 5 5 Small images may look okay to you, but you know what they’re supposed to be. Will your audience know … from across the room? index

52 Use images wisely. The “Clip-Art Hall of Shame” Images similar to these and the ones on the next page should only be used if you want an amateur, cartoonish look. In most cases, photographs are available to convey the same message, only much more professionally. 5 5 index

53 The Clip-Art Hall of Shame 5 5 index

54 These effects tend to be distracting and can also waste a lot of time Keep build effects low-key. Try to avoid “moving” or slow effects like: Opt instead for “in-place” effects like: 6 6 spiral spiral swivel crawl crawl fly fly wipe random bars blinds peek split stretch dissolve index

55 Strive for visual balance. Avoid lopsidedness. Avoid dead space. Position items for legibility & clarity. 7 7 index

56 Strive for visual balance. Avoid lopsidedness. Avoid dead space. Position items for legibility & clarity. 7 7 index

57 Strive for visual balance Avoid lopsidedness. Avoid dead space. Position items for legibility & clarity. 7 7 index

58 Strive for visual balance. 7 7 Avoid lopsidedness Avoid dead space Position items for legibility & clarity Add an image or two or three (perhaps one for each bullet) Spread bullets out: Increase font size Increase line spacing between bullets Drag box down This slide closed for remodeling index

59 Strive for visual balance Avoid dead space. Avoid lopsidedness. Position items for legibility & clarity. 7 7 index

60 Some final observations: Break any rule if you have a good reason. Observe copyright laws on photos and artwork. You control every aspect of a slide’s design. Have a purpose for everything that happens. index


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