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From Pioneer to Brand Leader Craig Sams President Green & Black’s Organic Chocolate July 8 2010.

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Presentation on theme: "From Pioneer to Brand Leader Craig Sams President Green & Black’s Organic Chocolate July 8 2010."— Presentation transcript:

1 From Pioneer to Brand Leader Craig Sams President Green & Black’s Organic Chocolate July

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7 Brown Rice

8 20% Branded Market Share

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15 Maya Gold -Britain’s First Fairtrade-marked Product March 1994

16 The Fairtrade Mark

17 Poyonaam Women’s Group

18 Herbicide-free rivers

19 More canopy habitat = more migratory birds Kentucky Warbler

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21 Entrepreneurial Culture Cirila Cho - the next Green & Black’s?

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23 Protected mangrove - Tarpon habitat

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26 First Bar Concept

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34 1991 A Dream £150m brand 10% UK Market share 30% annual growth

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37 Changing the World - One Chocolate Bar at a Time

38 From Pioneer to Brand Leader Craig Sams President Green & Black’s Organic Chocolate July


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