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H OST IN THE ENTERPRISE CLOUD March 2010 Denver IrvineLouisville Newark San Francisco Matt Ferrari.

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Presentation on theme: "H OST IN THE ENTERPRISE CLOUD March 2010 Denver IrvineLouisville Newark San Francisco Matt Ferrari."— Presentation transcript:

1 H OST IN THE ENTERPRISE CLOUD March 2010 Denver IrvineLouisville Newark San Francisco Matt Ferrari

2 There is a Serious Disconnect in the way Many Organizations plan for Outages Catastrophic Disasters – Widespread and well documented destruction – > 90% + of BUSINESS CONTINUITY budgets – < 1% chance of occurring – Stakeholders understand and may have compassion in these situations Clinical Disasters – Malicious events, Viruses, Human Error Millions of dollars of quantifiable losses – Infrastructure failure > 50% of outages are power or plumbing related – Perception is reality Outage = Failure to anticipate – Stakeholders will not tolerate an outage associated with this type of event So long as they do not understand how/why – Regulatory Agencies have little tolerance for unexplained compliance failures

3 People Are Asking, How do I Reduce Data Loss Risk Without Cost Increases DaysMinsHrsSecs Recovery Point MinsDaysHrsSecs Recovery Time Hot Site Recovery Window High Availability Recovery Window Its no Longer Reasonable to Assume this Data can be Recreated Cost Effectively Continuous Availability The Resources Required to Execute Recovery are no Longer Available

4 Key Observations We continue to encounter organizations that believe introducing high-availability is simply a matter of turning on “features” in their technology suite Hardware & software vendors perpetuate the myth Most organizations do not have a recovery strategy for the supporting infrastructure used by the technology operations group Ticketing, change management, monitoring

5 Data Volume Growth Rates Continue to Expand Exponentially Very few organizations have adopted a data management strategy beyond “buying more storage” The volume of data restored is the largest factor extending test times within our facilities Application “integration” exercises drive much larger consistency groups to ensure recovery Which means; Business recovery expectations are being missed Its getting harder to conduct “real world” tests

6 Why the Cloud Makes Sense Federation Private Cloud -> Public Cloud – Burst on demand Physical -> Cloud – Resource Load Optimization – Short term workload Network Performance will drive Proximity Decisions Application Federation will become important in the near future 6

7 Why the Cloud Makes Sense Automation Deployment – Provisioning automation – Customers don’t want to be responsible Resource allocation and adjustment – Work loads will drive automated resource adjustment – On demand resources will become part of every transaction Visibility to application performance will be linked to automated resource allocation Instrumentation Application performance – Instead of device performance Resource utilization – What is being used by whom Single “pane” of Glass – One definitive source of information – Better access to important information 7

8 Unique Availability Capabilities within the Cloud

9 Standby Machines Instead of Hardware Syndication Create VM “images” of production machines – coming soon to Hosting.com Park Images in cloud – coming soon to Hosting.com No longer need to be concerned with recovery location decision – With cloud oriented resources workload can be moved with minimal disruption 9

10 Host to Cloud Replication Only provision a minimum resource level – Scale resources as needed Create “clones” of failed VMs to conduct testing – D/R or upgrade testing Fail-over for maintenance Application Aware Replication for Exchange, IIS and SQL Server A replicated virtual copy of your critical data in the cloud 10

11 Cloud Scaling Capacity and Performance issues often result in clinical disasters – People usually end up sizing environment for extreme workloads Establish a normal operating level baseline with a private cloud – Optimize your investments & benefit from virtualization Federate with a public cloud to allow for fail-over and capacity bursting at time of excessive load – “Peak shave” your workload and move the an alternative cloud 11

12 Quick Stats 12 Geographically Dispersed Data Centers Denver, Irvine, Louisville, Newark (DE), San Francisco Continuum of Connected Platform Services Dedicated Hosting, Cloud Hosting, Co-location 45,000+ Clients 70% Net Promoter Score Since 1997, 45,000+ Clients - Positive Experiences 20% + International (South America, EMEA, APAC) Three Cloud Supersites – Connected Q Enterprise Class: VMware, EMC, Dell, Intel, Juniper, F5 Financial Security, Stability and Growth 17% Y/Y Rev Growth ( ), Backed by $1.8B Fund

13 Cloud Comparison and What’s new 13 Rackspace Cloud Server Hosting.com Cloud Enterprise SoftLayer Cloud Amazon EC2 Managed SolutionNo Scalable Minimize Upfront Costs Lease Microsoft LicensesIn Beta Only Must Purchase Network AppliancesNo Hardware RedundancyNoTrue Cluster Development Environment vCloud ExpressRequires 2nd Server New to our Cloud Microsoft SQL Enterprise 2003 and 2008 Microsoft SQL Standard 2003 and rd Public Cloud - located in Denver, Colorado HDC Agent - Patching, administration, and more Server replication availability

14 C LOUD H OSTING C OMPARISONS 14 CloudVPSvCloudExpressCloudEnterpriseCloudDedicated Managed Operating System * Software Options on Build * Vmware VMDK File Ingestion Resource Modification via Web Portal Dedicated Cluster Free Design Consultation Unlimited VM provisioning vCenter Access vCenter Server HW & SW Live VM Migration VM Work Load Management vCloudExpress API Extentions * VM's created by VMDK upload do not include OS or APP management or Software options

15 Questions Matt Ferrari Director of Platform Engineering 15


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