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P ROMOTION O F A N EW B USINESS M ODEL T HROUGH S OCIAL M EDIA Presented By Niall Ryan – 13113054 Jamie O’Dwyer – 13073826 David Scully – 13147048.

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Presentation on theme: "P ROMOTION O F A N EW B USINESS M ODEL T HROUGH S OCIAL M EDIA Presented By Niall Ryan – 13113054 Jamie O’Dwyer – 13073826 David Scully – 13147048."— Presentation transcript:

1 P ROMOTION O F A N EW B USINESS M ODEL T HROUGH S OCIAL M EDIA Presented By Niall Ryan – 13113054 Jamie O’Dwyer – 13073826 David Scully – 13147048

2 What You Can Expect To Learn From This Presentation What is social media and how it compares to traditional media. An example structure of a good business model. The Pros and Cons of Social Media. Our thoughts and conclusion from the research we have done.

3 What is Media/Social Media Media is a means of communication. Traditional Media is more of a one way type of communication. Social Media is a means of interaction between people using a medium e.g. Facebook. Main Differences between Social Media and Traditional Media. -Immediacy

4 Business Model What is a business model? - A plan implemented by a company or organisation to generate profit and make a profit for the organisation. Why is a sustainable model important - Continue to generate profit - Flexibility - Growth

5 What Makes A Business Model Successful Reach Customers Differentiate you product Supporting Customers Hitting the exact Demographic Achieving customer Satisfaction

6 Reaching Customers Social Media has great potential when it comes to reaching customers. And it is also expanding rapidly. 483million daily active users. 100million active daily users. 1billion unique users to the site every month. Boosted status Promoted trends Google Add’s

7 Differentiating Your Product Old Spice utilized the power of promotion through social media as a new business model to turn a stagnating business around to a top competitor in the field.

8 Hitting Exact Demographic Social media is a good option when it comes to hitting the demographic as. As it is able to use the cookies in your system to determine ads on other sites. In Facebook for example you can set your ads to only hit certain age groups. Or use ads to only hit people with certain interests.

9 Supporting Customers Social Media allows for instant feedback/responses to customer problems. Ideal for small business without any other form of customer service.

10 Cons of Social Media Can be time consuming(Always needs to be updated). Can require extra staff for maintenance of social media used. Negative viral e.g. McDonalds #McDStories.

11 Pros of Social Media Can reach a wide audience Instant feedback/support from fans/customers. Cheaper than traditional media. Positive viral e.g. Old Spice, One Dollar Shave Club.

12 Conclusion We have shown what social media is. We have explained what a business model is and its core segments We have shown how promotion media can be used as a new business model. We have also given the pros and cons of social media. And from our reasearch we have concluded that social media is a reliable form of promotion for a new business model.

13 Questions? We will answer any questions you may have.

14 References http://techcrunch.com/2011/01/08/business-models-and-teenage-sex/ http://www.investopedia.com/terms/b/businessmodel.asp http://www.sciencedirect.com/science/article/pii/S0007681309000329 http://www.emarketingtravel.net/resources/can%20you%20mesur%20the%20ROI%20of%2 0your%20Social%20media%20marketing.pdf http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2007.00393.x/full http://books.google.ie/books?hl=en&lr=&id=OLXuSpdKeNEC&oi=fnd&pg=PR7&dq=prom oting+a+business+through+social +media&ots=Teu3MOM3CO&sig=B1cW5L6XGzVNdRxH_UvpKmZBiGs&redir_esc=y#v =onepage&q=promoting%20a%20business%20through %20social%20media&f=false http://www.focustsi.com/resources/article.aspx?id=benefits-of-social-media- marketing&category=social-media http://smallbusiness.chron.com/disadvantages-advertising-social-media-18746.html http://www.socialmediaexaminer.com/7-creative-social-media-marketing-mini-case-studies/ http://econsultancy.com/ie/blog/62558-70-epic-social-media-case-studies-stats-blog-posts- and-more http://econsultancy.com/ie/blog/62558-70-epic-social-media-case-studies-stats-blog-posts- and-more https://twitter.com/OldSpice


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