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Social Spark Non profit social media case studies Cindy DeVelvis Digital Communication Specialist DPL Inc.

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Presentation on theme: "Social Spark Non profit social media case studies Cindy DeVelvis Digital Communication Specialist DPL Inc."— Presentation transcript:

1 Social Spark Non profit social media case studies Cindy DeVelvis Digital Communication Specialist DPL Inc.

2 Common Elements Communications plan Leverage influencers Integrated approach Visual Social conversation

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4 2011 Numbers #nokidhungry +10,000 tweets 93.7 million impressions Reached 8 million followers 55 new restaurants registered

5 How? Built communication plan –Started executing 1 month out –Reached out to influencers –Asked for blog posts –Asked to join twEAT OUT Made it easy to participate Encouragement and Thanks

6 How? “To get people to buy into your campaign you have to provide them with two things: a personal connection with you, and ownership of the campaign. This is hard for many nonprofits because it’s out of their comfort zone, but in reality this is empowering to them.” -Amanda Hite

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8 Movember video: https://www.youtube.com/watch?v =Rnb6NmypnIEhttps://www.youtube.com/watch?v =Rnb6NmypnIE

9 How? Humor Fun puns –“Shave the Date” –“Moscars” –“Mo Money” –Don’t be a “stach-hole” Easy to participate

10 Let’s get LOCAL

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16 How? Leverage influencers Have fun and take ownership Capitalized on a popular trend

17 Muse Machine Video: https://www.youtube.com/watch?v= V_vbF3q4Z5w

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21 Recap 1.Communications plan is ESSENTIAL 2.Reach out to influencers 3.Make it easy for others to share your project 4.Use a common hashtag = #Power2GiveDYT

22 Recap (continued) 5.Have fun, don’t be afraid to use humor 6.Think VISUAL 6.Use your resources 7.A little thanks goes a long way

23 What are your ideas?


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