2011 Numbers #nokidhungry +10,000 tweets 93.7 million impressions Reached 8 million followers 55 new restaurants registered
How? Built communication plan –Started executing 1 month out –Reached out to influencers –Asked for blog posts –Asked to join twEAT OUT Made it easy to participate Encouragement and Thanks
How? “To get people to buy into your campaign you have to provide them with two things: a personal connection with you, and ownership of the campaign. This is hard for many nonprofits because it’s out of their comfort zone, but in reality this is empowering to them.” -Amanda Hite
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