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Published byLena Hickmott Modified over 9 years ago
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Social Spark Non profit social media case studies Cindy DeVelvis Digital Communication Specialist DPL Inc.
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Common Elements Communications plan Leverage influencers Integrated approach Visual Social conversation
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2011 Numbers #nokidhungry +10,000 tweets 93.7 million impressions Reached 8 million followers 55 new restaurants registered
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How? Built communication plan –Started executing 1 month out –Reached out to influencers –Asked for blog posts –Asked to join twEAT OUT Made it easy to participate Encouragement and Thanks
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How? “To get people to buy into your campaign you have to provide them with two things: a personal connection with you, and ownership of the campaign. This is hard for many nonprofits because it’s out of their comfort zone, but in reality this is empowering to them.” -Amanda Hite
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Movember video: https://www.youtube.com/watch?v =Rnb6NmypnIEhttps://www.youtube.com/watch?v =Rnb6NmypnIE
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How? Humor Fun puns –“Shave the Date” –“Moscars” –“Mo Money” –Don’t be a “stach-hole” Easy to participate
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Let’s get LOCAL
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How? Leverage influencers Have fun and take ownership Capitalized on a popular trend
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Muse Machine Video: https://www.youtube.com/watch?v= V_vbF3q4Z5w
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Recap 1.Communications plan is ESSENTIAL 2.Reach out to influencers 3.Make it easy for others to share your project 4.Use a common hashtag = #Power2GiveDYT
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Recap (continued) 5.Have fun, don’t be afraid to use humor 6.Think VISUAL 6.Use your resources 7.A little thanks goes a long way
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What are your ideas?
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