Presentation on theme: "Dynamics Lead : Marc Charlier Partner Lead : Peggy Janssens Joeri Van Vooren PAM ERP David Grooten PAM ERP Pascal Melgers PAM ERP Tom Braekeleirs PAM."— Presentation transcript:
Dynamics Lead : Marc Charlier Partner Lead : Peggy Janssens Joeri Van Vooren PAM ERP David Grooten PAM ERP Pascal Melgers PAM ERP Tom Braekeleirs PAM CRM Dirk Kooreman Recruiter STU Lead : Cathy Van Mullem Kurt Juvyns PTA ERP Bart Vierbergen PTA CRM Geert Camelbeke SSP ERP Siska Bossuyt SSP CRM Marketing Lead : Marc Charlier - acting Harald Wentein PSMM ERP Frederik Everaert PSMM CRM Yves De Petter IAM (04/10) Tine Dekocker Business Operations :
1) Count of existing companies by vertical: This inventory is based on the Sic codes and the Belgian Market (22.000 entities). The exercise is a combination of a number game based on Trends 30.000 and Sic codification. 2) Inside by vertical: - Market share - Market spend - Growth - Dynamics sales - Refresh dates 3) Size of the total market ( Total and by vertical) 4) Partner information: installed base by sic code: - Number of partners by sic code - Deals by Sic code - Coverage in the coming 3 years Vertical White Spot Mapping (1)
5) Prioritization and white spot analyse: Prioritization: Based on potential Based on number of partners White Spots: Where are the biggest opportunities versus market potential For which sic codes do we have a partner capacity shortage For which verticals are we saturated / Alternatives All the info will be relevant for ERP and CRM partners Vertical White Spot Mapping (2)
IDC's research has shown that Dynamics partners who focus on specific industries are winning more new customers than those who have less of a focus or no focus. If they have not already, Dynamics partners should consider beginning a strategy to drive a higher percentage of their revenue within one or a small number of focused industries.
Q1Q2Q3Q4 Jul-Sept Oct-Dec Jan-MarApr-Jun Convergence Vertical Approach Dynamics CRM Telesales / Telemarketing (script, briefing, follow-up prospects & leads) P P P P P P P P P P * Partner Seminars combined with public cases, press & website xRM FrameworkSales ProductivityCustomer Care Ultimate KMO/PME Makeover Solution Scenarios P = Partner Seminars * CRM 2011 Launch FY11 Dynamics CRM Marketing
Microsoft Direct Email Website Direct Email Call Out Partner Event Call-Out Customer Goal: -Position Dynamics ERP as an Industry Solution -Create # of Touchpoints with potential prospects -Create New Leads
-Western European Event -Existing Customers & Prospects -Executive Meetings Kirill Tatarinov (Corporate VP MBS) Kirill Tatarinov Michael Park (Corporate VP MBS) Michael Park Hal Howard (Corporate VP MBS R&D) Hal Howard Dan Brown (General Manager NAV) Brad Wilson (General Manager CRM) Crispin Read (General Manager, Microsoft Dynamics ERP) Benoit de la Tour (Vice President Dynamics EMEA Time Zone) … -1400 attendees -34 Break Out sessions Use the official Twitter hash tag: #CONV10
-CRM Online & CRM 2011 -NAV 2009 R2 -AX for Retail -Cloud - BPOS -Value of Upgrade -Integration scenarios – BI – SharePoint -...
Q1Q2Q3Q4 Jul-Sept Oct-Dec Jan-MarApr-Jun Convergence Dynamics ERP Telesales / Lead Generation / Lead Brokers / Through Partner Marketing Manufacturing Discrete Distribution Manufacturing Process Ultimate KMO/PME Makeover NAV 2009 R2 Launch FY11 Dynamics ERP Marketing Professional Services Retail