Presentation on theme: "2007 MARKETING INITIATIVES. “Motorsports is one of the most unique, most effective opportunities available to marketers today, connecting brands, products."— Presentation transcript:
2007 MARKETING INITIATIVES
“Motorsports is one of the most unique, most effective opportunities available to marketers today, connecting brands, products and services to an emerging sport with a devoted, brand-loyal fan base” - Scarborough Research Corporation
Collaborating with partner sponsors to develop motorsport themed marketing initiatives and maximize ROI High Exposure – Motorsports combines an identifiable property with wheel-to-wheel excitement and high-speed drama that is followed by fans through television, radio, print and the internet. Awareness – Motorsports brands are competitors in the event, visually displayed to millions of fans as cars and drivers race side-by-side, brake for critical pit stops and celebrate hard won victories. Engagement – Motorsports sponsors and their partners are part of a sport on the move, participating in weekend-long events in front of an avid fan base. Conversion – When combined with market activation programs, motorsports executes a measurable return on investment that far exceeds any other type of sponsorship.
Scaleable Internal and External activation programs that meet budget targets and timelines. Internal MarketingCo-BrandingDirect Sales Dealer Body Employee Corporate Community Top Level T & E Internal Indirect Sales POS Incentives Loyalty Program Traditional Media Internet Mobile IRL Partners Event Partners Affinity Relationship Merchandise
Partner Sponsor typical Benefits Leverage association to create programs for retail partners, employees and community activities. Launch new products with motorsport themed marketing messages. Top level event entertainment for key partners and retail partners. Increased brand awareness and image among fans, employees, and business partners.
Roger Yasukawa Vitals & Statistics Date of Birth: 10 October 1977 Place of Birth: Los Angeles, CA USA Languages Spoken: English, Japanese & Italian 2006Advanced 12 spots to finish 16 th at Indianapolis Full Season Dreyer & Reinbold Racing IRL Team 2004Two Top 11 finishes including 10 th at the Indianapolis Finished 12 th in points for IndyCar® Series Championship Runner up for Rookie of The Year 2002Finished 10 th in points for Toyota Atlantic Series. Won at Milwaukee and had 3 podium finishes 2001Finished 4 th in Barber Dodge Pro Series. Won at Vancouver, 4 podium finishes and 11 Top Ten finishes 2000Finished 7 th in Barber Dodge Pro Series and 8 Top Ten finishes 1999Finished 9 th in Barber Dodge Pro Series. Barber Dodge Pro Series “Rookie of The Year” 1998Champion, Skip Barber Formula Dodge Western Series 1996Champion, Italian Centro Assistenza Karting Series Graduated from American School of Milan, Italy
Roger Yasukawa Special Interests Robbie Buhl, Roger Yasukawa and other driver and rider representatives visit sick kids at Children's Hospitals 12 months of the year, focusing on visits during race week at venues where they race. They assist in fund raising events throughout the year. Roger races for miles for Team Yasukawa in support of The Moyer Foundation. The Moyer Foundation’s mission is to offer encouragement, comfort and support to children and families who are enduring a time of profound distress - whether physical, emotional, or financial and to provide opportunities for enhancing overall wellness, stability and quality of life.
Compared to the national average and most other motorsports series, IndyCar® Series fans are: IRL Fans vs. U.S. Population Brand-loyal to IRL sponsors Tech-savvy, early adopters Lead active lifestyles 163% 158% 195% The millions of men and women who support the IndyCar® Series are not your typical motorsports fans and will define the future of the industry.
GENDER EDUCATIONHOUSEHOLD INCOME AGE IndyCar® Series Fan Demographics
2007 IndyCar® Series Schedule MARCH March 24Homestead-Miami Speedway APRIL April 1Grand Prix of St. Petersburg April 21Twin Ring Motegi April 29Kansas Speedway JULY July 8Watkins Glen International July 14Nashville Superspeedway July 22Mid-Ohio Sports Car Course MAY May 27Indianapolis 500 JUNE June 3Milwaukee Mile June 9Texas Motor Speedway June 24Iowa Speedway June 30Richmond international Raceway AUGUST August 5Michigan International Speedway August 11Kentucky Speedway August 26Infineon Raceway SEPTEMBER September 2The Raceway at Belle Isle September 9Chicagoland Speedway