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Monthly Public Relations Report December 1 – December 31, 2014.

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Presentation on theme: "Monthly Public Relations Report December 1 – December 31, 2014."— Presentation transcript:

1 Monthly Public Relations Report December 1 – December 31, 2014

2 Media Outlet: Turfgrass Producers International E-newsletter Article Headline: STMA announces 2014 Minor League... Reach: 1,600 turfgrass professionals Date: December 1, 2014

3 Media Outlet: 90Soccer.com Article Headline: Sports Turf Managers Association… Reach: 25,000 visits/month Date: December 1, 2014

4 Media Outlet: Montgomery Advertiser Article Headline: Pat Dye Field prepared for Super 7 Reach: 80,000 readers, 195,000 visits/month Date: December 2, 2014

5 Media Outlet: Spokane Journal of Business Article Headline: Spokane Indians groundskeeper... Reach: 40,000 readers Date: December 5, 2014

6 Media Outlet: Sports Destination Management Article Headline: STMA Announces 2014 ‘Field… Reach: 5,000 visits/month Date: December 8, 2014

7 Media Outlet: Stadiums USA – Yahoo Sports Radio Article Headline: Interview with Jeff Salmond... Reach: 20,000 visits/month Date: December 8, 2014

8 Media Outlet: In Touch Rugby Article Headline: Championship Field at Pleasant View… Reach: 50,000 visits/month Date: December 8, 2014

9 Media Outlet: SI.com – Extra Mustard Article Headline: As fun as watching grass grow… Reach: 3.5 million visits/month Date: December 10, 2014

10 Media Outlet: BallparkDigest.com Article Headline: Your warm-weather picture of the day Reach: 40,000 visits/month Date: December 11, 2014

11 Media Outlet: Lake Wylie Pilot Article Headline: Clover High School field tops… Reach: 30,000 visits/month Date: December 12, 2014

12 Media Outlet: SportsBusiness Journal Article Headline: STMA names ‘Field of the Year’... Reach: 45,000 readers, 250,000 visits/month Date: December 15, 2014

13 Media Outlet: The Herald Article Headline: Clover turf crew win national award… Reach: 20,000 readers, 465,000 visits/month Date: December 15, 2014

14 Media Outlet: The State Article Headline: Clover turf crew win national award… Reach: 145,000 readers, 620,000 visits/month Date: December 15, 2014

15 Media Outlet: Lake Wylie Pilot Article Headline: Clover turf crew win national award… Reach: 30,000 readers, 25,000 visits/month Date: December 15, 2014

16 Media Outlet: WBTV Article Headline: Field of the Year Award Winners Reach: 370,000 visits/month Date: December 16, 2014

17 Media Outlet: AthleticTurf.net Article Headline: STMA names 2014 Field of the Year… Reach: 5,000 visits/month Date: December 16, 2014

18 Media Outlet: The Breese Journal Article Headline: Germantown native wins nationwide... Reach: 20,000 readers, 5,000 visits/month Date: December 18, 2014

19 Media Outlet: Athletic Turf News Article Headline: STMA Names 2014 Field of the... Reach: 12,000+ opt in subscribers Date: December 19, 2014

20 Media Outlet: SWXrightnow.com Article Headline: Indians Groundskeeper Yearout... Reach: 120,000 visits/month Date: December 22, 2014

21 Likely Pending Publicity

22 2015 Assets Calendar Additional Activities Sent draft in mid-November for STMA to review. Focusing on leveraging STMA members and relationships with media for the NFL playoffs, Super Bowl, Pro Bowl and Reese’s Senior Bowl. This working document will be updated consistently. CSFM List Received full list of CSFM’s and reviewing with STMA to determine which ones have a unique story to share with media.

23 Social Media Additional Activities Provided consistent updates on Twitter (and linked to Facebook) throughout month. Uploaded publicity links to extend the lifecycle. Followed prominent Twitter accounts and interacted with other sports turf managers to increase followers. from less than 300 followers to more than 1,500 followers and counting.

24 Member Interviews Additional Activities Reached out to STMA members regarding upcoming ghostwrites. In the NFL, contacted Arizona Cardinals, Carolina Panthers, Cincinnati Bengals and Pittsburgh Steelers. In college athletics, contacted University of Florida and Vassar College. Scheduling interview with Carolina Panthers field manager as well as additional STMA members who work in the NFL with teams in the playoffs. Scheduling phone call, members of the Arizona Cardinals in preparation for the Super Bowl and Pro Bowl.

25 2015 STMA Conference Additional Activities Glenn Gray will be on-site and has a social media presentation on Wednesday, Jan. 14. Assisting STMA with social media posts using #STMA2015. Pre-Conference news release – Distributed early October. Couple placements to date, will continue to follow up. Secured media attendees including: Susan Clotfelter (Denver Post), Joelle Harms (Athletic Turf), Pat Roberts (Athletic Turf), Jason Gewirtz (SportsTravel Magazine), Scott Bultman (Stadium Journey) and Larry Aylward (Superintendent Magazine / SportsField Management Magazine). Will continue reaching out to media to arrange media passes for the exhibition and mobile conference. Drafted ghostwritten article for SportsTurf Magazine.

26 Ghostwritten Articles Additional Activities Submitted an article featuring STMA ’Field of the Year’ Award recipients Ryan Bjorn, Jimmy Simpson, Noel Brusius and Mike Trigg for SportsTurf Magazine (January 2015 issue). Will be distributed at STMA conference in January. Submitted an article on STMA member Jason Smith regarding his work with ”The Swamp” for Turf Life (January 2015 issue). Working with STMA Education Manager Kristen Althouse on a monthly column for ExpertBeacon.com. Submitted an article on STMA member Kevin Mercer regarding campus environmental practices for Interscholastic Athletic Administration (January 2015 issue). Also, submitted article for Turf & Recreation on agronomic content as it pertains to sports fields (December 2014 issue) by Dr. Brad Jabuowski.

27 NFL / College Football Additional Activities Updated STMA member contact lists for NFL and NCAA college football sports turf managers. In January, focusing on NFL playoffs, Super Bowl, Pro Bowl and Reese’s Senior Bowl. Reese’s Senior Bowl (Mobile, Ala.): January 24. Pitching groundskeeper of Ladd-Peebles stadium. Contacted STMA members from Arizona Cardinals, Carolina Panthers, Cincinnati Bengals and Pittsburgh Steelers.

28 2015 FIFA Women’s World Cup Additional Activities Continuing to monitor media updates regarding debate for FIFA choosing artificial turf versus natural grass for the summer 2015 event. Lawsuit is pending and will watch closely to see how STMA might be positioned in the topic. MLS Buffalo arranged interviews with STMA member Dan Shemesh of the New York Red Bulls. Contacting MLS groundskeepers in preparation for season openers.

29 MLB Additional Activities Updated STMA member contact lists. Following up on off-season media opportunities with several teams such as the Boston Red Sox, Detroit Tigers and Kansas City Royals. Planning to pitch MLB groundskeepers prior to Opening Day, including Chicago Cubs regarding Wrigley Field renovation. Artificial Turf Health Concerns Continued to monitor media airwaves following NBC Nightly News report. Forwarded relevant news items to STMA for review.


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