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2014-15 Edition. The mission of Texas Motor Speedway’s “Speeding To Read” program is to utilize motorsports, its drivers and our races to incentivize.

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Presentation on theme: "2014-15 Edition. The mission of Texas Motor Speedway’s “Speeding To Read” program is to utilize motorsports, its drivers and our races to incentivize."— Presentation transcript:

1 Edition

2 The mission of Texas Motor Speedway’s “Speeding To Read” program is to utilize motorsports, its drivers and our races to incentivize elementary school children to read more frequently and enrich their educational experience and future. MISSION STATEMENT

3 "That was a really fun experience with all the kids. To see them get all excited about something maybe when you are growing up that you think 'Ah man, I have to read,' but they (TMS) make it fun and rewarding for the kids and it teaches them how to read. That's definitely been a highlight of the week to see them cheering so much. They made me feel like I was Taylor Swift up there or something." RACING STAR DANICA PATRICK

4 “Speeding To Read” is an incentive-based, motorsports- themed reading program created by Texas Motor Speedway in 2011 to encourage elementary school students to read more frequently during the school year. Reading guidelines have been established by elementary school principals to coincide with their reading programs. PROGRAM OVERVIEW

5 Student bodies are split into two divisions – kindergarten through second grade and third through fifth grade – with individuals, classrooms and schools competing against each other to read the most books and earn the title of “Speeding To Read” champions. PROGRAM OVERVIEW

6 At each of the four turns (or quarters during a school year), TMS provides trophies or plaques to the top individuals, a year-round plaque for each school to recognize their top K-2 and 3-5 classroom through each turn and a giant perpetual trophy to the school leading the competition to display at their school until the next quarter. PROGRAM OVERVIEW

7 Quarters are based off key dates in the racing & TMS schedule to represent the four turns of a race track. Two major award assemblies at TMS – traditionally during race weeks – will now move to a Sept. kickoff and May championship awards finale. PROGRAM OVERVIEW

8 TMS partnered with Northwest ISD’s Clara Love Elementary of Justin for the pilot program with its 625 students and faculty in the school year. The program expanded to three NISD schools in (Clara Love, Justin, Hatfield) with a total student body of approximately 1,500. PROGRAM GROWTH

9 Program expanded to 11 schools in , consisting of nine NISD schools and pilot programs in the Denton ISD (Argyle’s E.P. Rayzor) and Eagle Mountain-Saginaw ISD (Fort Worth’s Chisholm Ridge), and involved more than 6,500 students in eight different communities. PROGRAM GROWTH

10 As a result of the expansion, “Speeding To Read” was split into three divisions (Frontstretch, Backstretch, Pit Road) with the schools being matched by demographics and school size to keep all competitive. PROGRAM GROWTH

11 For , TMS is scheduled to have seven elementary schools participating that encompass more than 4,500 K-5 students and four school districts. Those participating are Roanoke, Nance and Thompson (Northwest), Rayzor (Denton), Riverside Applied Learning Center and Carroll Peak (Fort Worth), and Eagle Mountain (Eagle Mountain/Saginaw). PROGRAM GROWTH

12 In the pilot year, Clara Love, with 625 students and 29 classrooms, read more than 83,000 books and 96% of the students met or exceeded their reading goals. RESULTS

13 In , Clara Love, Hatfield and Justin elementary schools, with a combined student body of 1,500, read 283,208 books. Co-champions Clara Love and Justin had 97% of its students meet or exceed their reading goals while Hatfield was at 91%. Initial goal of school administrators was a combined 80%. RESULTS

14 In , the 11 schools combined to read 1,020,027 books and the winning school – Roanoke Elementary – had 97% of its student body reach or exceed the reading goals. Of the 11 schools, six bettered 83% and all but one was above 78%. RESULTS

15 To give an indication of the reading prowess of the top students in : K-2 individual champion read 4,605 books; K-2 classroom champions read 24,833 books; 3-5 individual champion read 453 chapter books; 3-5 classroom champions read 3,569 chapter books. RESULTS

16 NASCAR drivers serve as special guests at the student awards assemblies for Turns 2 & 4 at TMS to further motivate the students to read more frequently. Drivers serve as trophy presenters, conduct Q&A with the student body, pose for photos with the top individuals and classrooms. NASCAR DRIVER INTEGRATION

17 Participants have included six-time NASCAR Sprint Cup Series champion Jimmie Johnson, four-time Sprint Cup champ Jeff Gordon, Sprint Cup stars Danica Patrick and Kyle Busch, Nationwide Series star Elliott Sadler and Camping World Truck Series champ and Plano native James Buescher. NASCAR DRIVER INTEGRATION

18 Integration also has included additional benefits and prizes to the students through the driver sponsor relationships such as Jeff Gordon partnering with Dr. Seuss’ Cat in the Hat and Danica Patrick with Sonic Hedgehog. NASCAR DRIVER INTEGRATION

19 Honored overall champion Roanoke Elementary with an INDYCAR driver visit despite the NASCAR theme. Titled the Victory Lap Celebration by the school, four drivers visited during June race week for Q&A, modified field day events with students and pizza party. Every student received tickets for the Firestone 600 Verizon IndyCar Series race. ADDITIONAL DRIVER INTEGRATION

20 For , INDYCAR officially will join NASCAR in the program and will provide drivers, assets and be transitioned into the Speeding To Read theme and logo. INDYCAR drivers will be part of the championship awards as well as a visit to the school of the overall champions. ADDITIONAL DRIVER INTEGRATION

21 All students and faculty receive “Speeding To Read” t- shirts with 50% of the cost being covered compliments of Texas Motor Speedway’s Speedway Children’s Charities and program sponsors. For , the t-shirts will cost participating schools approximately $1.75 each. STUDENT/FACULTY INCENTIVES

22 Texas Motor Speedway provided thousands of frontstretch tickets to students and faculty for their marquee NASCAR Sprint Cup and Verizon IndyCar Series races as well as the NASCAR Nationwide Series and Camping World Truck Series events. STUDENT/FACULTY INCENTIVES

23 Individual leaders received trophies at each turn; each school is provided a plaque to display prominently the top K-2 and 3-5 classroom at each turn; individual champions from every school earned plaques; teachers of the top classrooms in each division earned trophies and top school earned the opportunity to display the perpetual trophy. STUDENT/FACULTY INCENTIVES

24 More than 2,000 books were donated to top individuals and school libraries from “Score A Goal In The Classroom” and ADBO Publishing Company and both will be returning in STUDENT/FACULTY INCENTIVES

25 The “Speeding To Read” champion school receives a free pizza party for the entire student body and faculty compliments of Domino’s. STUDENT/FACULTY INCENTIVES

26 Additional incentives in included TMS merchandise, race programs, autographed items by NASCAR drivers, NASCAR die-casts and backpacks full of NASCAR merchandise as well as season passes and admission tickets to Six Flags Over Texas. STUDENT/FACULTY INCENTIVES

27 Spin Master & NASCAR partnered with TMS for a “Design A Die-cast” program where students who met their reading goals had the opportunity to design a stock-car paint scheme. The winner had an actual show car unveiled with their paint scheme and received a shadow box with an actual die-cast with the design. STUDENT/FACULTY INCENTIVES

28 Teachers from the K-2 and 3-5 champion classrooms receive a massage or facial treatment from TMS’ Speedway Club and four race tickets; principal of the champion school earns Speedway Club dinner for two, a spa treatment and four race tickets; principals of the other two division champs receive dinner for two and four race tickets. STUDENT/FACULTY INCENTIVES

29 Wednesday, Sept. 10 – Kick-off event at TMS with all schools and NASCAR driver as special guest; official start of the competition begins that day. Turn 1 – Scoring period Sept. 10-Oct. 17 followed by in- school award assemblies; possible NASCAR driver visit to top school during AAA Texas 500 race week (Oct ) KEY DATES

30 Turn 2 – Scoring period from Oct. 20-Jan. 9 followed by in-school assemblies; may look to have a “virtual” visit by NASCAR or INDYCAR driver for top school. Turn 3 – Scoring period Jan. 12-March 13 followed by in- school assemblies; possible NASCAR driver visit to top school during Duck Commander 500 race week (April 9- 10). KEY DATES

31 Turn 4 – Scoring period from March 16-May 11; championship awards assembly at TMS on Monday, May 18, or Tuesday, May 19, with INDYCAR driver as special guest. Victory Lap Celebration – Visit to school of STR champions with INDYCAR drivers during Firestone 600 race week on either Wed., June 3, or Thurs., June 4. KEY DATES


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