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Table of Contents Page 3: Introduction Page 4: Mission Statement Page 6: Driver Bio Page 7: Racing Highlights Page 8: Past and present promotions Page.

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Presentation on theme: "Table of Contents Page 3: Introduction Page 4: Mission Statement Page 6: Driver Bio Page 7: Racing Highlights Page 8: Past and present promotions Page."— Presentation transcript:


2 Table of Contents Page 3: Introduction Page 4: Mission Statement Page 6: Driver Bio Page 7: Racing Highlights Page 8: Past and present promotions Page 9: Media exposure Page 11: Connecting with the fans Page 12: The Pro 4 Modified Series Page 13: The NASCAR All American Series Page 14: The NASCAR Pro Series Page 16: Sponsor placement and investment Page 18: Closing Page 19: Contacts

3 Introduction Welcome to the racing world of Kelvin Hassell. Kelvin has been campaigning American stock cars throughout Europe for a number of years with much success. He is now racing them on their home soil over in the United States. This gives his marketing partners a unique opportunity for branding, leverage and activation in both the USA and in Europe. Kelvin’s “Key race” program is designed to offer maximum return on investment for his partners. This presentation is an introduction to both Kelvin and his associate sponsor programs. It will offer ideas on how your organisation can benefit from an association with Kelvin Hassell Racing for different events.

4 Mission Statement As a driver, Kelvin represents hard work and dedication. Racing in the USA presents many challenges. Some are obvious, some less so, but all must be overcome if Kelvin is to reach his goal. Which is to always get to the checkered flag first. Kelvin makes his marketing partner’s goals his own. He knows that these goals must be achieved in order to be in the race to the checkered flag. Kelvin works to make sure his partners have a successful marketing campaign in full swing with proper quantifiable results before pulling his crash helmet on and “making news stories for leverage.” Or racing as we call it. We select partners on the basis of how we can help them. Not the other way around. Don’t think of us as a race team, think of us as a marketing machine dedicated to your success.

5 Kelvin is aware that racing in the USA leaves many of his UK fans behind, so he is sure to keep them updated through his website and social media. And be rest assured that they ALL know when Kelvin is racing in the UK or the USA. All of Kelvin’s UK based marketing partners take full advantage of local events as Kelvin directs media attention to his sponsors. Helping even modest investments go a long way in terms of advertising, leverage and activation.

6 Driver Bio Kelvin began Kart racing in 1993 taking his first win in his second start. He went on to win the Buckmore Park Winter Series. He added a short stint in the UK National Championship to his resume before moving up to cars on his 16 th birthday. Kelvin took numerous wins and fastest laps to a second place in the Modified Ford Saloon Car Championship. He then swapped the road courses for the ovals. His first stock car was a Baby Grand. He drove to second place in the National Championship after which he made the natural progression to Late Models. Kelvin has competed in Late Models and Sprint cars scoring a massive tally of wins before setting his sights on America. His aim is to see how far up the USA stock car ladder his talent will take him. Expect it to be a fun and exciting adventure that you will want to be a part of!

7 Racing Career Highlights 2012 5 th in the Lucas Oils UK Sprint Car Series (Rookie season) 4 th in the UK Sprint Car Championship (Rookie season) 2010 6 th in the European Late Model Series (limited schedule) 2009 ERMC Home Champion ERMC Speed Champion 2008 5 th CAMSO V8 Late Model Championship 2007 5 th CAMSO V8 Late Model Championship 2005 2 nd Autosmart Baby Grand Challenge “Liberty Cup” This year will be a learning year for Kelvin yet again, with new cars and new tracks in a new country. As usual though, he will aim to be at the front of every race he is in! Expect him to put on a show!

8 Past and Present Promotions Our custom marketing programs include but are not limited to:  Shows and events  Merchandising  Hospitality  Fantastic corporate entertainment  Editorial  On-line and social media  Focal and point of sale  Professional brand representation  Loyal NASCAR fan base Aurora Bearings at Autosport International A young fan in the driver’s seat at the Lucas Oils tour Race Car Direct at ASI

9 Media Exposure Kelvin keeps all levels of media informed of his progress from his local paper to major international motorsport publications, not to mention TV and publicity appearances. A qualification in freelance journalism makes Kelvin a key asset where the media are concerned, with the right contacts to get the maximum exposure for his partners. Tell us about the specialist media in your sector and we can put you in the headlines.


11 Connecting with the Fans Kelvin is available on all social networking outlets and updates them on a regular basis. (When you get a moment, check out his blog! You’ll find it at the website!) This season Kelvin is hoping to take fan engagement to the next level with competitions to offer fans a full racing experience from the pit lane or the driver’s seat. One marketing partner has already jumped on board to be a part of this exciting new strategy! Don’t be left out! Contact us today!

12 Pro 4 Modified is the simplest and most cost effective way of getting on the stock car ladder in terms of driving, entertainment and marketing. The Pro 4 Modified Series uses a basic stock car design and low power four cylinder engine to put the emphasis on driver skill. The truly fantastic part of involvement with the Pro 4 Modified program is that its entry level dynamic allows us for one of the most unique corporate entertainment offers in all of sports. We can actually enter YOU, a colleague or a business associate into a full-blown Pro 4 Modified stock car race in California. Pro 4 Modified

13 NASCAR All American Series The NASCAR All American Series is played out on short tracks all over the United States in a variety of different cars. Every track affiliated to NASCAR has about four division that are part of the NASCAR All American Series. As we like to look at marketability first in our ventures, we choose Irwindale Speedway as our NASCAR home track venue and the Trucks as our favourite All American Series. This gives us a unique vehicle combined with the excellent facilities at Irwindale Speedway, to offer the ultimate in hospitality packages.

14 NASCAR K&N Pro Series The NASCAR K&N Pro Series is the 4 th highest division on the NASCAR ladder. The cars are similar in specification and many NASCAR Sprint Cup teams also run Pro Series teams. The NASCAR K&N Pro Series is televised via the Speed Network. It has a designated time slot on Thursdays from 6- 7pm providing consistent messaging and destination viewing.

15 NASCAR boasts a strong multimedia program ensuring maximum exposure for it’s teams and drivers. NASCAR fan demographics show a true cross section of the general public. Our fan demographic breakdown is available on request. The Speed channel is carried by DIRECTTV, Dish Network and eight cable operators including Comcast and Time Warner. Speed can be found in more than 72 million households in the US and Canada. The K&N Pro Series shares three rounds with the NASCAR Sprint Cup including the Battle on the Beach which is held at the prestigious Daytona 500.

16 Associate Sponsor placement and investment Associate sponsors are entitled to one graphic placement on the race vehicle and two press releases relating to the association and the event. The press releases will be edited to meet any media requirements desired by the sponsor. The sponsor will also benefit from social network coverage throughout the event. Our aim is to over deliver so talk to us what you want to achieve with this association so we can make it happen.

17 Investment and additional benefits Pro 4 Modified: £500 per event NASCAR All American Series: £1000 per event NASCAR K&N Pro Series: £1500 per event These are the basic investment requirements for our associate sponsors. Additional benefits can be added to the basic package including hospitality, show cars, merchandise, additional media coverage or promotion (a competition for example) business meetings and introductions, tailoring of an associate package to meet a marketing or promotional need. Sometimes these benefits can be added or combined with other promotions on our schedule to make them more cost effective. Talk to us about your requirements.

18 Thank you for reviewing this presentation. We sincerely hope it has given you some inspiration and insight into how the world of Kelvin Hassell Racing can help promote your organisation. If you would like more information, there are more detailed proposals located on the partners page of our website Or to arrange a meeting feel free to call or email Kelvin using the contact information on the next page. Examples of working sponsorship models, demographics and analytics are available on request.

19 Contact Information and Research Links Don’t forget to follow us on facebook and twitter! Everything is available through our website at www.kelvin- www.kelvin- You can call Kelvin on +44 7934 860 535 Email at kelvinhassell@ho kelvinhassell@ho Find out more about NASCAR at Find out more about the ARCA Series presented by Mernards at www.arcaracing. com (C) 2014 Kelvin Hassell Racing

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