Presentation on theme: "BIELES 2017 2017 UCI Cyclo-Cross World Championships."— Presentation transcript:
1 BIELES 20172017 UCI Cyclo-Cross World Championships
2 BIELES 2017 The Project 4 villages 1 commune 1 project the UCI Cyclo-Cross World Championships
3 The Commune Belvaux, Ehlerange, Sanem, Soleuvre 15 298 inhabitants 67.41 % Luxemburgish nationality32.59 % non Luxembourgers
4 Bieles - cyclo-cross venue From Luxembourg’s largest steelworks to a modern city quarterLocated in the districts of Sanem and Esch-sur–Alzette, once the site of Luxemburg’s biggest ironworks, and now one of the most ambitious urban development projects in Europe – with one very special feature: parts of the former industrial site are being retained, and will be uniquely integrated in the new concept. The two remaining blast furnaces not only bear witness to along-gone era, but are also landmarks of New Belval.
8 TV K Facts 2014 Number of countries reporting the event 12 Cumulated audience (million) ,02Number of live broadcastBelgium 17,9 / Netherlands 8,71 / Germany 2,12Cumulated live audience (million) 9,36Number of programsBroadcasting time hsource: uci repucom 2014
9 Online audience 2014All races live on the UCI YouTube channel (geo-blocked)Live and Replay figuresMen U23: 22,665Women: 19,664Elite Men: 52,972HighlightsMen Juniors 31,256Men U23: 19,594Women: 43,255Elite Men: 92,635
10 VisitorsLocated between Belgium, France and Germany, not far away from the Netherlands we can expect a lot of people coming from abroad. The largest community for cyclo-cross in the world comes from the region of Antwerp.25,000 visitors for Bieles including VIP’s and accreditations are very realistic
11 Economical ImpactA very high percentage of visitors will travel from Belgium and will stay for one or more nights. The LOC of Hoogerheide, which is even closer to the Belgian border, did a survey in 2009 and The final results of 2014 aren’t available yet. But 2009 raised a total spending of almost€ 4,000,000.00The LOC needs a lot of services to set up this important event. Most of them are ordered to providers in the region.And last but not least: watching cyclo-cross live and participating in clinics before the event can increase sports participation by young children. So collaboration with schools is one of our goals.
12 BIELES = the right choice Because ofsupport of the commune of Saneman enthusiastic LOCperfect facilitiesnice venueschool with all necessary facilities3 train stations in less then 1 kminternational airport nearbya lot of hotelsclose to the cyclo-cross communities
13 HistoryIt has been a very long time since the UCI went to Luxemburg for the Worlds:1951 Luxemburg1956 Luxemburg1962 Esch-sur-Alzette1968 Luxemburg2017 BIELES
14 Our needsWhat is necessary for a successful UCI Cyclo-Cross World Championships?Support fromMunicipalityMinistry of SportsNational cycling federationPartnership agreements, national and international companiesMedia partnerships, national and internationalProfessional marketing & communication companiesA lot of volunteers
15 What can we offer to our partners? All our partners will benefit from the international exposure of this unique event for Luxembourg and the surrounding countries. Supporting a World Championship is more as a national way of thinking. Getting in touch with the interested people of the the various countries increases the visibility and challenges the image of any brand or company.The various on and offline channels of communication will allow you to get in touch with existing and potential customers. An important budget will be dedicated to online medias and social platforms.Our main packages include a mix of visibility on and off track as well as a presence in our media packages before and during the World Championships. Based on your input we will design the right package to grant you a win win situation.
16 Supporting the Cyclo – Cross World Championships 2017 in BIELES is Your benefitsBeing Partner of a World Championships is an important move for a company,Supporting the Cyclo – Cross World Championships 2017 in BIELES isUNIQUE
17 Contact Eric Leyder +352 593075 – 696 email@example.com