Presentation on theme: "Tools for Assessing Social Impact of Events John Tibbitt and Amanda Benjamin The University of Glasgow."— Presentation transcript:
Tools for Assessing Social Impact of Events John Tibbitt and Amanda Benjamin The University of Glasgow
Types of Events Mega/Hallmark (Large, Extended) Commonwealth Games, Olympics, Celtic Connections Major Events (One-off, Short Duration) UEFA Cup Final, World Piping Championship Smaller (One-off, Short Duration) Concerts Programme (Series, Over period of time) Community learning programme Facilities (continuous availability) Museums, Stadia/Sports facilities
The Focus of Analysis Engagement of the Community Satisfaction of the Community Benefits to the Community Legacies (Long term post-event, Sustainable, On-going) Economics
What are Impacts? Changes in Behaviours But Also… Attitude Perceptions Beliefs Knowledge
Impacts are in Different Domains: Employment Learning/Skill Cultural Social Relations/Capital Well-Being
Impacts can be measured at: Planning Stage Development or Construction Delivery Immediately after an event Legacy or long term impacts
Impacts Can Be… Direct or Indirect Positive and Negative Process or Outcome
Impacts on Whom? Within the Community (Immediate impact area, local residents) Within the Wider Community (Those who live in the locality) External to the Community (Visitors, Tourists and Business Stakeholders)
Methods for Examining Social Impact Longitudinal Studies (Qualitative and Quantitative) Before/After Comparisons Secondary Analysis (Existing Surveys, Time Series) Panel Studies Household Surveys Group Interviews/Focus Groups Participant Satisfaction Surveys Observation Propensity Score Methods Case Studies
Some of the Existing Approaches Social Audit Social Return on Investment (SROI) Social Capital Theory Tourism Impact Linkages Model Social Exchange Theory Contingent Valuation
Research Concerns Adequacy of indicators Adequacy of theories of change Measuring unanticipated change Value and Quality Self-reported Data Financial Proxies Scale and Generalisability
Questions to Consider Are we clear about what we want to know? What is the focus of the analysis? How good are the available indicators? Are the research tools robust for our purpose? Do the methods fit the question?
Your consent to our cookies if you continue to use this website.