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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 BOOTS 2011.

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Presentation on theme: "MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 BOOTS 2011."— Presentation transcript:

1 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 BOOTS 2011

2 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Jon Fewster BOOTS 2011 Category Manager, Boots

3 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 BOOTS Product Development Strategy 2.New Models 3.Carryover Models 4.Summary Agenda

4 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 MADSHUS BOOTS Product Development Strategy

5 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Product Development Strategy A single Global line Boots as a single product family – Merchandise with skis & poles Update older models Maximize comfort and performance Increase finish quality 5Boots 2011

6 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Technology Upper Materials: Cordura® and other high durability woven materials Backed with TPE/TPU to provide durable waterproofness Performance: -Waterproof -Durable -Comfortable flexing in the cold 6Boots 2011

7 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Technology MemBrain ® Softshell Uppers -Waterproof -Breathable -Soft and flexible – Lightweight – Warm – Keeps your feet warm and dry No PVC 7Boots 2011

8 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Technology Materials – High Abrasion TPU on BC boots 50% Recycled PET in the backer Solvent reduced process – High Abrasion PU printed on Glittertind – Less Leather – No PVC 8Boots 2011

9 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 MADSHUS BOOTS 2011 New Models

10 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Product Line Boots 2011

11 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Boots Hyper C / U / S MemBrain ® Softshell Upper & Lacecover Upper construction based on CLC Comfortable – especially when flexing Secure–lace fingers T4 outsole

12 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Hyper C Upper pattern design is protected New Achilles notch detail Zipper garage – opens to medial side 12 Boots 2011

13 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Hyper U/S Combi Cuff Heel counter is stiffer than 2010 T4 Outsole 13 Boots 2011

14 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Boots Metis C / U Sisters to the Metis RPC/RPU/RPS and Hyper C/U Logo and text also on skis MemBrain ® Softshell Upper & Lacecover Upper construction based on CLC Comfortable – especially when flexing Secure – lace fingers T4 outsole

15 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Product Line Boots 2011

16 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Hinged cuff Excellent forefoot flex & heel hold High durability materials – woven upper – TPU toe and heel – PU printed rand – NEW MemBrain ® Softshell Lacecover Waterproof lining Thinsulate™ insulation Boots Glittertind

17 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Stitched-on cuff Excellent forefoot flex & heel hold LITE™ Leather High Durability TPU – Exceeds our cold-flex requirements – Solvent reduced – Non-wicking, recycled backing Waterproof lining Thinsulate™ insulation New gaiter attachment Boots Vidda

18 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Product Line Boots 2011

19 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Entry-level skate boot Based on CT120 Stitched-on cuff Full-length composite lastboard Nylon upper with TPE backing MemBrain ® Softshell Lacecover Boots SuperSkate

20 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 SMU in 2010 Available worldwide in 2011 CT 100 for Juniors Nylon upper with TPE backing MemBrain ® Softshell Lacecover Boots CT 100 JR

21 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Easy-entry kids boot Single “gladiator” strap tightens forefoot, midfoot and arch area Nylon upper with TPE backing Gussetted tongue Boots SnowRaider

22 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Product Line Boots 2011

23 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 MADSHUS BOOTS 2011 Carryover Models

24 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Product Line Boots 2011

25 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Champion Series: Carryover 25 Boots 2011 Nano CLC Nano SKC Nano PUC Athena CLC Athena SKC Athena PUC

26 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 MemBrain ® softshell upper & lacecover – Flexible – Warm – Breathable Durable Cordura ® rand with TPU backing Performance fit – Tuned with WC athletes – Low to the ski – Secure hold For C10 Production: – Lower at forefoot flex area – Lower at ankle bones – PU Zipper Garage Boots Nano/Athena CLC

27 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Cordura ® rand and upper with TPU backing PU replaces PVC – Non-wicking backings MemBrain ® softshell lacecover High performance fit – Tuned with WC athletes For C10 Production: – Lower at forefoot flex area – Lower at lateral ankle bone More comfortable – Higher at medial ankle bone Above ankle bone More comfortable Provides support when skating Boots Nano/Athena SKC/PUC

28 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Product Line Boots 2011

29 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Boots Race Performance Series: Carryover Hyper RPC Hyper RPS Hyper RPU Metis RPC Metis RPS Metis RPU

30 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Boots Hyper/Metis RPC Cordura ® upper with TPU backing PU toe and heel Easy flexing MemBrain ® softshell lacecover For C10 Production: – Lower at forefoot flex area – Lower at ankle bones

31 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Cordura ® upper with TPU backing PU toe and heel MemBrain ® softshell lacecover For C10 Production: – Lower at forefoot flex area – Lower at lateral ankle bone More comfortable – Higher at medial ankle bone Above ankle bone More comfortable Provides support when skating Boots Hyper/Metis RPS/RPU

32 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Hyper S Hyper U Hyper C Metis U Metis C Boots Race Series: New

33 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Product Line Boots 2011

34 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Boots Touring Series: Carryover CT 150 CT 120 CT 100 Amica 120 Amica 100

35 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Comfortable, secure touring boots Nylon upper with TPE backing Recycled materials: -Lining -Mesh (inner bootie) -Lacecover -Webbing -Outsole For C10 Production: – Lacecover extended forward – Upper more flexible in forefoot – More heel hold – Added D-ring C11 CT100 Boots CT 100/120/150

36 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Comfortable, secure touring boots Nylon upper with TPE backing Recycled materials: -Lining -Mesh (inner bootie) -Lacecover -Webbing -Outsole For C10 Production: – Lacecover extended forward – Upper more flexible in forefoot – More heel hold – Added D-ring Boots Amica 100/120

37 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Product Line Boots 2011

38 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Glittertind Vidda Boots Backcountry

39 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Nano JRR SuperSkate NEW SuperRace Butterfly Boots Junior & Kid

40 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 CT 100 JR SnowRaider – NEW Powerpoint guidelines40 Junior & Kid

41 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Cordura ® rand and upper with TPU backing MemBrain ® Softshell Lacecover Hinged cuff For C10 Production – PU Zipper Garage Boots Nano JRR

42 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Nylon upper with TPE backing for waterproofness Softshell lacecover Carryover Boots SuperRace/Butterfly

43 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 MADSHUS BOOTS Summary

44 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Product Line Boots 2011

45 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Summary Softshell construction continued through the line – Warm & Dry Superior fit and performance Whole line is PVC-free 45 Boots 2011


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