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Ben Semmes, Group Operating Officer Changing World - Changing Priorities: Enabling a Geospatial World.

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Presentation on theme: "Ben Semmes, Group Operating Officer Changing World - Changing Priorities: Enabling a Geospatial World."— Presentation transcript:

1 Ben Semmes, Group Operating Officer Changing World - Changing Priorities: Enabling a Geospatial World

2 7Bn people now live in 1.8Bn households 5.9Bn Mobile Subscriptions 160Bn items of mail in USA last year 700m tonnes of rice per year in 160m hectares 250m photos added to Facebook per day 340m tweets sent per day 1.5Bn leisure trips by US Citizens in 2011 8 Trillion txt messages last year 1.2Bn mobile-broadband users 10m crimes reported in USA in 2011 $28Bn: cost of 1691 US tornadoes in 2011 220m cases of Malaria a year 4Bn square metres of new building per year 3m foursquare check-ins per day 1.3Trillion ads served by Facebook in 2011 1Bn cars using 30m km of roads 6Bn tonnes of coal mined each year 73m smart meters shipped in 2011

3 How will the proposed stadium impact traffic flows? If I improve the street lighting at this intersection, will it reduce accidents? What’s the catchment area for the public library? How do we get the community to support our regeneration vision? Is this the same pothole that was reported yesterday? If the drought persists, how reduced will the harvest be? How do we route the pipeline to avoid ecological damage? Where’s the best place to station the paramedics on game nights? How is this new flu variant spreading? Will our hurricane evacuation plan be effective? Where should we open our next store? How do I attract passing trade into my coffee shop? Which billboards are positioned to be seen by our ideal prospects? Which households should I mail with our introductory offer? How do I modify the user’s experience to fit this situation? How do I optimize today’s delivery routes? How can we offer PayAsYouGo car insurance? Why are these cell subscribers churning when others are happy? What is the right insurance risk premium for this property? Is there a connection between these recent fraud attempts? How safe am I here? Can you fix this pothole outside my house? Can I buy this TV cheaper in a nearby store? Which bar are my friends in tonight? Can you tell me about that building across the street? Where did I leave my iPad? Where’s the nearest ZipCar to use?

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5 Spatial context enhances understanding Insights can be gained from visualizing: Natural and Built Environment Impact and Magnitude Distribution Connections and Patterns … to drive actionable intelligence Spatial context enables relevancy Low cost access to a user’s spatial data enables us to take into account their: Physical environment Social environment State of motion Likely interests and lifestyle … to generate smarter communications and guide superior interactions

6 Spatial context enables Citizen collaboration Greater understanding Less rework Faster approval Reduced timelines

7 Geodemographic data used to determine the best offer to make to each customer Customer alerted when near to the installation center Offer provides directions to the installation center Email includes a QR coupon and option to set a geo-reminder On arrival, customer checks-in and sees localized content, and can share the experience with friends

8 ben.semmes@pb.com


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