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INTEGRATED MARKETING EARN VALUE EXAMPLES 2012/13 Melanie Tsao.

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Presentation on theme: "INTEGRATED MARKETING EARN VALUE EXAMPLES 2012/13 Melanie Tsao."— Presentation transcript:

1 INTEGRATED MARKETING EARN VALUE EXAMPLES 2012/13 Melanie Tsao

2 SKYWIRE LIVE WITH NIK WALLENDA Up to 40,000+ tweets per minute Generating 1.3 million tweets night of Premiere 700,000+ tweets in total Total Tweets for the Day resulted in 1.22 billion impressions 1.5 million streams on Discovery.com #Skywire generating 1 million mentions “Skywire Live with Nik Wallenda” drove 71% of all social media comments surrounding TV Primetime

3 SKYWIRE LIVE WITH NIK WALLENDA

4 Presented by Mitsubishi SKYWIRE SWEEPSTAKES: Win a 2014 Mitsubishi Outlander Preview Promo here:

5 SKYWIRE LIVE WITH NIK WALLENDA Presented by Mitsubishi Fully Interactive Custom Website: skywire.agency.discovery.com Mitsubishi had full ownership of the custom Skywire Live website including 100% SOV against custom content such as the 360 degree walk experience, #aweyeah sweeps, highlights gallery, blog, and more.

6 SKYWIRE LIVE WITH NIK WALLENDA Presented by Mitsubishi

7 SKYWIRE LIVE WITH NIK WALLENDA Presented by Mitsubishi #AweYeah sweepstakes to further engage with fans and viewers via Twitter Second level sponsors included Go Pro which was leveraged for prizing

8 SKYWIRE LIVE WITH NIK WALLENDA Presented by Mitsubishi More custom content included Nik’s personal training journal Brought to you by Mitsubishi logo within custom section

9 SKYWIRE LIVE WITH NIK WALLENDA Presented by Mitsubishi While you wait for the excitement to begin! Mitsubishi media units displayed on loading pages

10 SHARK WEEK ON DISCOVERY Presented by Volkswagon We've taken the top off of the Beetle cage and gone in hunt of bigger and badder sharks.

11 SHARK WEEK ON DISCOVERY Presented by Volkswagon Online Virtual Shark Dive we created that allows fans to follow the Shark Cage's journey with some cool interactive elements Shark Cage Part 2: The Subaquatic Road Trip

12 SHARK WEEK ON DISCOVERY Presented by Volkswagon VW SHARK WEEK RECIPRICOL MARKETING – SHARK WEEK SOCIAL MEDIA CONTENT BY DEUTSCH SHAREABLE VIDEOS VIA INSTAGRAM AND VINE

13 SHARK WEEK ON DISCOVERY VW SHARK WEEK RECIPRICOL MARKETING – VINE PROMO BY DEUTSCH SHAREABLE VIDEOS VIA INSTAGRAM AND VINE https://vine.co/v/hqYmLjEE2FX Volkswagon bought promoted tweets, #sharkweek


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