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Xkcd.com. State Services Commission Crown Copyright www.ssc.govt.nz Navigating the social media landscape Matt Lane.

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Presentation on theme: "Xkcd.com. State Services Commission Crown Copyright www.ssc.govt.nz Navigating the social media landscape Matt Lane."— Presentation transcript:

1 xkcd.com

2 State Services Commission Crown Copyright www.ssc.govt.nz Navigating the social media landscape Matt Lane

3 State Services Commission Crown Copyright www.ssc.govt.nz What is social media? “Web 2.0” “New media”

4 State Services Commission Crown Copyright www.ssc.govt.nz What is social media? Blogs Wikis Social networking Social bookmarking Video sharing Photo sharing Tagging Mashups

5 State Services Commission Crown Copyright www.ssc.govt.nz What is media? “Tools used to store and deliver information”: One to one –Voice, mail, telegrams, telephony, email One to many (broadcasting) –Shouting, writing, books, newspapers, radio, film, television, websites

6 State Services Commission Crown Copyright www.ssc.govt.nz Media bottlenecks Broadcast toolBottleneck Voice Writing Newspapers Books Film Television/radio Website Voice box Scribes (-1439) Printing press (1439-) Publisher (Binders, distributors, bankroll) Film studio (Directors, producers, editors, film) Channel (Frequency) Web administrator

7 State Services Commission Crown Copyright www.ssc.govt.nz “...not all technical innovations bring heretofore unimagined functionality… Some, and in my opinion the most valuable, take what 10% of the population had previously been able to do and make that capability available to 90% of the population. That’s what blogs and wikis have done. And this creates network effects" - David Wiley The democratisation of media

8 State Services Commission Crown Copyright www.ssc.govt.nz Media bottlenecks? Broadcast toolBottleneck Voice Writing Newspapers Books Film Television/radio Website Voice box Scribes (-1439) Printing press (1439-) Publisher (Binders, distributors, bankroll) Film studio (Directors, producers, editors, film) Channel (Frequency) Web administrator

9 State Services Commission Crown Copyright www.ssc.govt.nz What is social media? The ability for anyone to hear everything, and say anything to everyone

10 State Services Commission Crown Copyright www.ssc.govt.nz How can social media be used? Passively: reading Actively: writing Interactively: conversing, cooperating, collaborating

11 State Services Commission Crown Copyright www.ssc.govt.nz Who is using social media? “Officially” (Enterprise 2.0) : Internally Externally Min. of C&H E-initiatives wiki

12 New Zealand Government examples http://initiatives.e.govt.nz/wiki/E-initiatives

13 State Services Commission Crown Copyright www.ssc.govt.nz New Zealand Government examples

14 http://initiatives.e.govt.nz/wiki/Fuelled_4_School_%28Ministry_of_Education%29

15 http://initiatives.e.govt.nz/wiki/Police_Act_Review_Wiki_%28Police%29

16 State Services Commission Crown Copyright www.ssc.govt.nz http://initiatives.e.govt.nz/wiki/SafeAs%21_Roadsafety_Stakeholder_engagement_%28MoT%29

17 http://initiatives.e.govt.nz/wiki/Flickr_%28National_Library%29

18 State Services Commission Crown Copyright www.ssc.govt.nz

19 State Services Commission Crown Copyright www.ssc.govt.nz Some examples relevant to New Zealand Government (good, bad, and ugly)

20 State Services Commission Crown Copyright www.ssc.govt.nz

21 State Services Commission Crown Copyright www.ssc.govt.nz “CYFS Watch” blog Jan 2007 “Name and shame” Breached privacy of staff Threatened MP In Dominion Post Shut down by Google, later WordPress

22 http://en.wikipedia.org/wiki/New_Zealand_Agency_for_International_Development

23 State Services Commission Crown Copyright www.ssc.govt.nz

24 Examples relevant to New Zealand Government http://wikiscanner.virgil.gr/

25 State Services Commission Crown Copyright www.ssc.govt.nz Who’s editing Wikipedia? Ministry Of Social Development Ministry Of Education Ministry Of Agriculture Ministry Of Fisheries Ministry For The Environment State Services Commission The Treasury

26 State Services Commission Crown Copyright www.ssc.govt.nz On: Sledging (cricket), Steve Maharey, World Trade Center bombing, Scroggin, Karl Urban, The Flying Burrito Brothers, Metrosexual, MacGyver, New Zealand Office for the Community & Voluntary Sector

27 State Services Commission Crown Copyright www.ssc.govt.nz

28 National Library Google model http://scio-sphere.blogspot.com/2007/07/national-library-3d-building-model-for.html

29 State Services Commission Crown Copyright www.ssc.govt.nz

30 State Services Commission Crown Copyright www.ssc.govt.nz “MFATers” on Facebook

31 Jason on the NPSC’s blog

32 State Services Commission Crown Copyright www.ssc.govt.nz Lessons? Discussions are happening without us Provide media for discussion No matter how many you provide, people will create their own. Ignore these at your peril. You no longer have control Try to keep up Consider interacting when appropriate

33 State Services Commission Crown Copyright www.ssc.govt.nz Benefits An engaged citizenry Increased buy-in Better policy outcomes Meeting the needs of New Zealanders (our job)

34 State Services Commission Crown Copyright www.ssc.govt.nz Where do I start? E-initiatives wiki Join a community Participation Community of Practice Government Web Community Subscribe to a blog SSC’s Blog Jason’s NPSC Blog

35 State Services Commission Crown Copyright www.ssc.govt.nz Tools and techniques Conduct an audit

36 Technorati.com+ RSS

37 http://en.wikipedia.org/wiki/Spe cial:Contributions

38 State Services Commission Crown Copyright www.ssc.govt.nz Where do I start? (To-do List) Technorati.com searches (etc.) + RSS feeds = near omniscience Check Wikipedia (front and back) Check Bebo, Facebook etc. Ask your colleagues

39 State Services Commission Crown Copyright www.ssc.govt.nz Is this a permanent solution? Absolutely not

40 State Services Commission Crown Copyright www.ssc.govt.nz Navigating the social media landscape Matt Lane


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