Presentation on theme: "Philips Automotive – Aftermarket 1 There is another big consumer group."— Presentation transcript:
Philips Automotive – Aftermarket 1 There is another big consumer group
Philips Automotive – Aftermarket 2 The Target Group… Europe Passionate : “Style, thrills, and muscles” Europe Wanabee : “Impressing is the priority” Automotive Lighting equipment: –They would buy new car bulbs just to have the newest and the most powerful technology available – Appeal, distinction, and comfort are conditioning the Passionate driver choices Passionate & Wanabee drivers represent 40% of the total EU drivers
Philips Automotive – Aftermarket 3 Passionate: My car light bulbs improve the beauty of my car My car's light bulbs are designed to have a pure stylish beam My light bulbs fit perfectly with the design/ colour of my car My car light bulbs draw attention: they differentiate my car from other cars at night My light car's light bulbs light faster than others Wannabe: My car light’s bulb make me feel different My car light’s bulb give my a style My car light’s bulb draw attention What do Passionate & Wanabee want:
Philips Automotive – Aftermarket 4 It’s happening… on the boulevard of bling Be part of the run, powerful as a canonball, light up the road like a star! See and be seen like never before! Eye catching touch to your automobile X-treme Power – an easy way to upgrade to race performance headlights and add an eye-catching touch to your automobile.
Philips Automotive – Aftermarket 5 X-treme Power: Positioning See and be seen like never before! Up to 80%more light than standard lamp Racing Performance USP Positioning
Philips Automotive – Aftermarket 6 X-tremePower: Reasons to believe High Performance Lamp: Up to 80% more light than a standard lamp Design/Style Chromium colored top and the base
Philips Automotive – Aftermarket 7 X-tremePower quality produced in ISO quality certified factories (ISO9001, ISO14001 and TS/16949). UV quartz glass provides more light on the road as well as the highest level of resistance to risks of explosion, vibrations and extremes of temperature. the X-TremePower halogen lamp is lead and cadmium free, and packaged in regulated/ environmentally-friendly blisters. ECE R37 compliant. X-treme Power: Technical elements Through technological expertise we achieved – Improved geometrical filament design – New gas composition and adapted pressure – Optical finishing of quartz glass tubes – Special anti-reflex coating
Philips Automotive – Aftermarket 8 X-tremePower : Packaging OCTOBER 06 New Special Pack Anti-theft integrated (one) Optimized Lamp visibility 2 lamps per pack Hanging option / Stand up Pack by 5 FEBRUARY 07 New Blister Anti-theft integrated Optimized Lamp visibility 1 lamp per pack Pack by 10
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