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Is User Generated Content a Super Nova or a New Galaxy?

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Presentation on theme: "Is User Generated Content a Super Nova or a New Galaxy?"— Presentation transcript:

1 Is User Generated Content a Super Nova or a New Galaxy?

2 User Generated Content A good deal of user generated content isn’t actually “content” at all, at least not in the sense of material designed for an audience. Instead, a lot of it is just part of a conversation. -- Clay Shirky, Author “Here Comes Everybody”

3 3 UGC in Mainstream Media

4 UGC becoming Mainstream Media

5 21 st Century EcoSystem Blogs need MSM News to post commentary MSM need Blog links to MSM News articles Commentary drives more traffic then news Opinion moves the markets

6 Blog Networks

7 Blog growth from March 2003 – March Launch of Newstex BlogsOnDemand® March million blogs tracked

8 Saves employees valuable time by delivering only the best blogs within each topic or market Find blogs within existing content systems: Closed database/subscription services Intranets Financial market systems Portals Blog content is surfaced together with mainstream news in the same search results User Generated ContentBlogs on Demand TM

9 Blog Selection  Blogs are initially selected based on topic, client request and popularity  Blog Acquisition Team (“BAT”) recruits and signs up bloggers  Each blogger signs a simple Blog License Agreement Blog Selection

10 Editorial Team separate from BAT Team Blogs reviewed prior to signing and quarterly thereafter Reviews based on standardized metrics Categorization (Primary and Secondary) Copyright Exposure (1 – 5) Post Frequency per day (>1, 1, 2, <5) Content Style (News, Analytics, Commentary) Tone (Professional, Narrative, Edgy) Perspective (Industry Watcher, Industry Insider, Informed Amateur) Political Bent (Left, Right, Middle, N/A) Regionalism (Local, Regional, National, International) Rich Media (Images, Audio, Video) Editorial Review

11 Bloggers paid monthly royalty based on usage (check or PayPal) Many back-end processes to support Bloggers, including taxes Bloggers treated like traditional publishers View gumption's mapTaken in (See more photos here)more photos here A small bit of evidence ($29.54 worth) that one can earn money through blogging. Thanks to all the Newstex readers who made this possible - now I just have to figure out what to do with the money... perhaps donating it to EFF or some other organization that helps make electronic expressions of what we love possible. “A small bit of evidence ($29.54 worth) that one can earn money through blogging. Thanks to all the Newstex readers who made this possible - now I just have to figure out what to do with the money... “-Gumption Blog Royalties

12 The Details……. Company Tickering (US & CDN) –Proprietary algorithm –Daily ticker updates (Thomson Financial/Questnet) People Tickering –Business executives & government officials –Includes unique metadata Fortune 1,000 executive database SEC CIK database (Sec. 16 insiders) Categorization –Automatic matching 1,400 categories (IPTC taxonomy) –150,000 key terms uniquely score stories (Princeton WorldNet) –NAICS industry codes Tagging

13 Tagging

14 Blogs ingested via RSS Full Text Feeds at a rate of 50/second 2 year Blog Archive Blog posts/stories are normalized and transformed into XML format types including NewsML and then delivered using FTP or TCP/IP socket. Delivery

15 Blogs or User Generated Content that primarily feature video shorts instead of text Tagged Bloggers upload video Delivery via existing Newstex Blog Feeds Blogs On Demand - Video

16 Future

17 Blogs on demand™. Content on demand ®. Marcia Taylor, Director, Client Development , ext. 716


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