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March 4 th, 2013 entertainment-divide-cord-nevers-vs-cord-clingers/58111/

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Presentation on theme: "March 4 th, 2013 entertainment-divide-cord-nevers-vs-cord-clingers/58111/"— Presentation transcript:

1 March 4 th, entertainment-divide-cord-nevers-vs-cord-clingers/58111/

2 - Generational shift in the way young people view their video entertainment - Large Cable service providers “Concerned” about “Cord-Cutting” trend - Cable companies traditionally rely on “hooking” young customers on the 500+ channels their parents provided - The Internet has increasingly become a disruptive technology within the video entertainment market - Newly coined term “Cord-Nevers” refers to the youthful demographic that never paid for the large cable bundle and never will - While “Cord Cutters” are an increasing (but measurable) demographic, “Cord-Nevers” are a difficult number to track, this scares cable companies

3 - Cable companies report flat growth in recent year over year reports, Cord-cutters are keeping up with the number of Cord-Clingers - According to Nielsen studies, Americans are spending less time in front of the TV - Cable companies require high subscription rates as it’s the basis of the entire commercial revenue stream foundation; less advertising money, less shows = less overall revenue - Cable companies believe that one this cord-cutting generation will eventually increase their earnings and purchase traditional cable packages - Standalone High-speed data subscriptions are now on par with new full “bundle” subscriptions

4  Netlix-$7.99  Basic Cable-$79.99  HBO- $81  Hulu - $7.99  Youtube

5 How do you watch TV? Do you watch “Channels” or “Shows”? How does “Bundling” allow cable providers to offer 500+ channels? Are you a “cord-cutter”, “cord-clinger” or “cord-never”? Why? What are your favorite “alternative options” to cable? entertainment-divide-cord-nevers-vs-cord-clingers/58111/


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