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The Recruit and Retain Business Model Andrew Sim.

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Presentation on theme: "The Recruit and Retain Business Model Andrew Sim."— Presentation transcript:

1 The Recruit and Retain Business Model Andrew Sim

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5 How was Mrs Brauer recruited? Originally from Elphin, 18 miles away Esther settled in Kylesku aged 18 when she married her first husband, Ian Clark His parents ran the old post office from their home. When they moved to Tain she took over the job.

6 What kept her there? After her first husband died, Esther married Walter Brauer - head ferryman at Kylesku They moved to his home at Ferry House, where she has run the post office since 1983.

7 What kept her there? Until she was 60, she was also the local post woman, delivering mail on an arduous 18-mile route. When she stood down from that role she was presented with a gold watch by the community Last year Esther received a Long Service Award from the Post Office and a cheque for £400.

8 What kept her there? “I love my job ……..”

9 So Why is Mrs Brauer Retiring?

10 “Problems dealing with her computer have finally forced Esther Brauer to close Kylesku Post Office in Sutherland ….”” In a career which has spanned seven decades, the 83-year-old also saw the introduction of postcodes and the internet - but it is the web which has proved her final undoing “…..I have had terrible trouble with my computer lately. Engineers have come out and it seems terribly slow at sending things out. “It is going doolally and it’s doing my head in. “It has beaten me. A nice lady came from the Post Office and said ‘do you want to retire?’ And I simply said ‘yes.’ ”

11 Messages for Recruit and Retain Potential employees – Brought up locally – Job opportunities Existing employees – Job satisfaction – Spousal employment – Community support – Employer recognition – Good broadband coverage

12 Evidence Base External Agencies Retain Recruit Solutions Products and Services Problems Funding Management Strategy

13 Evidence Base External Agencies Retain Recruit Solutions Products and Services Problems Funding Management Strategy

14 Evidence Base External Agencies RetainRecruit Solutions Products and Services Problems Funding Management Strategy

15 Evidence Base External Agencies RetainRecruit Solutions Products and Services Problems Funding Management Strategy

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17 Evidence-based recommendations to improve attraction, recruitment and retention of health workers in remote and rural areas 3.1 Education Get the “right” students Train students closer to rural communities Bring students to rural communities Match curricula with rural health needs Facilitate professional development 3.2 Regulatory interventions Create the conditions for rural health workers to do more Train more health workers faster to meet rural health needs Make the most of compulsory service Tie education subsidies to mandatory placements 3.3 Financial incentives Make it worthwhile to move to a remote or rural area 3.4 Personal and professional support Pay attention to living conditions Ensure the workplace is up to an acceptable standard Foster interaction between urban and rural health workers Design career ladders for rural health workers Facilitate knowledge exchange Raise the profile of rural health workers

18 This document proposes a set of evidence based recommendations to increase the recruitment and retention of motivated health workers in rural and remote areas and provides guidance on how to implement retention strategies in both developed and developing countries

19 Evidence Base External Agencies Retain Recruit Solutions Products and Services Problems Funding Management Strategy

20 Evidence Base External Agencies Retain Recruit Solutions Products and Services Problems Funding Management Strategy Business Model

21 Evidence Base External Agencies Retain Recruit Solutions Products and Services Problems Funding Management Strategy Business Model

22 Business Model Development Process Workshop discussions – GuidelinesIlulissat, Hammerfest and Hemavan – Business CanvasHammerfest and Hemavan – Corporate Statements Thunder Bay – Finalisation Enniskillen Web Site Forum DateTopicDownloads Oct 2012Business Model Development Guidelines32 Oct 2013Thoughts on Business Model37 Dec 2013Business Model Development Guidelines Evaluation20 Jan 2014Business Canvas Information Sheets14 Jan 2014Business Model Word Cloud Analysis24 Jan 2014Corporate Statement Summary17

23 Business Model Development Guidelines Describe objectives Target users Organisational barriers Develop products and services Pilot products and services Identify benefits, consequences and risks Consider costs Determine areas to be covered Identify conflicts of interest Seek views and preferences Set up product and service development groups Establish links between evidence and solutions Support with application and implementation tools

24 an ‘open’ business model Which: – uses an inside to out methodology to meet needs – creates and captures value by collaborating with outside partners Provides: – ‘customers’ (potential recruits and workers in post) with the ideas and assets lying within the organisation to attract them to come and work and once working to stay for longer Needs – smart people who develop products and services specifically addressing the needs of people coming to work in remote rural areas, – people to work internally and continue the process of development – external and internal ideas to support the model

25 Business Model Components Business Model Generation Osterwalder and Pigneur 1.Customer Segments 2.Value propositions 3.Channels of communication 4.Customer relationships 5.Key resources and activities 6.Key partnerships

26 Business Model Components The ‘Customers’ The resources - products and services Delivery of products and services Who do we work with to meet objectives? What is needed to use the products and services? Relationships with outside agencies

27 Analysis of Corporate Statements for Common Themes Pairs of individuals were asked to look at word clouds generated from Business Model Word Clouds Word clouds then generated from the Corporate Statements

28 Customer Segments Potential employees or existing employees we want to keep. They will differ according to the part of the public service sector in which they reside. Knowing who they are will allow understanding of their needs.

29 Potential employees

30 Existing employees

31 Value propositions Problems we are trying to solve Strategies to be used to address the problems in a way that satisfies our organisation Products and services available How they fit into a corporate package which can be used as a whole or in part to meet the objectives

32 What problems are we trying to solve?

33 Strategies to address problems

34 What products & services?

35 How they fit in a corporate package

36 Channels of Communication The channels of communication and dissemination we need to open to deliver our value propositions

37 Channels to deliver value proposition

38 Customer relationships The relationships to be established with the various authorities we are working with to ensure our customers get the service they need.

39 Relationships between authorities and customers

40 Key resources and activities what is necessary to put the products and services in place who gives the authority to use a product or service what is the mechanism for adoption who is going to be responsible.

41 What is needed to put products and services in place?

42 Who has the authority to put products and services in place?

43 Who Ensures Adoption and Takes Responsibility?

44 Key partnerships with outside bodies The mechanisms to identify products and services which need to be outsourced to bodies outside of the organisation How to ensure that this outsourcing utilises products and services appropriately The partnerships required when it is necessary to acquire a product or service from outside the enterprise or organisation

45 How we work with outside agencies

46 Business Model Components

47 Administration Organisation Domestic and Social Support Advertising and Marketing Professional Support Web Tool Products and Services

48 Administration and Organisation Domestic and Social Support Advertising and Marketing Professional Support Web Tool E v i d e n c e B a s e B u s i n e s s M o d e l C o m p o n e n t s Recruit Retain

49 Evidence Base External Agencies Retain Recruit Business Model Administration and Organisation Advertising and Marketing Web Tool Domestic and Social Support Professional Support B u s i n e s s M o d e l C o m p o n e n t s Hard copy e-book app


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