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AppraisalPoint Prepared for Reid Hadley & Rob Hronek, Principals Bridgeport Appraisal LLC Presented by Casey Ward, Principal FutureWorks, Inc. Brand Development.

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Presentation on theme: "AppraisalPoint Prepared for Reid Hadley & Rob Hronek, Principals Bridgeport Appraisal LLC Presented by Casey Ward, Principal FutureWorks, Inc. Brand Development."— Presentation transcript:

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2 AppraisalPoint Prepared for Reid Hadley & Rob Hronek, Principals Bridgeport Appraisal LLC Presented by Casey Ward, Principal FutureWorks, Inc. Brand Development Presentation TM

3 Criterion Red as the dominant color Depict speed and motion Reflect the essence of the company Technology/Web feel TM AppraisalPoint Brand Development Presentation

4 Assumptions Entire name embedded in the mark Useable with or without “com” Simple, economically reproducible Instant eye appeal TM AppraisalPoint Brand Development Presentation

5 Straight forward, strong red “A” Non-serif, architectural looking font Draws the eye to the beginning Leads from left to right The Mark

6 Vag rounded font The appraiser’s pencil Italics for speed Clean, sleek look

7 The house Adds design element Moves the eye Reinforces focal point

8 Integrated look and process Roof over the “P” Creates more movement “P” over the “A”

9 The point Comet like Brackets the mark Followed by a com-trail

10 The “com” Smaller font Completes the look Use with or without

11 The sun Adds warmth Always there for you Balances point color

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14 The appraisal process has never been this easy


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