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VueLogic A Company History From Ideation to Exit.

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Presentation on theme: "VueLogic A Company History From Ideation to Exit."— Presentation transcript:

1 VueLogic A Company History From Ideation to Exit


3 How to lose 5 years of your life without really noticing.


5 Ideation Ideation is the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be either visual, concrete, or abstract. Ideation comprises all stages of a thought cycle, from innovation, to development, to actualization. As such, it is an essential part of the design process, both in education and practice.

6 July 2006 to January 2007 Networking –Meet 8 new people each month –Pay it Forward –Query their Critical Business Issue –Summarize each meeting Distill Insights –Commonality –Uniqueness

7 Organization Name Domain Name Operating Agreement Business License Tax ID Bank Accounts Funding Business Plan –Budget –Cash Flow Forecast Trademark Registration D&B Number


9 February 2007 to December 2007 Project Work –Secure Clients –Validate Product Concept on T&M Basis –Gather / Build Requirements –Generate Cash Build Website –Critical Business Issues –Value Proposition Prototype First Model Apply for NSF SBIR Phase 1


11 PowerVue Score Provide a customer ranking algorithm that orders customers from most valuable to least valuable and groups customers based on commonality of behavior. Base Requirements –Must be explainable to an 8 th grader –Attributes must include Financial, Interaction and Social Media Behavior –Attributes must be reduced to a comparable measure –Score must depict value on not less than 2 axes –Numeric Score must be between 0 and 1000 Patent Application –Methods and systems for customer performance scoring –PCT/US2009/060441


13 January 2008 to October 2008 Continue Project Work Stand In Capital Staff Up Select Offshore Development Partner Build Data Center Begin Development PowerVue V1 Receive NSF SBIR Phase 1 Grant Launch PowerVue – August 2008 Board Initial Clients


15 October 2008 to December 2010 Survive –All initial clients out of business within 6 months –Expand Project Work –Network Staff Rationalization Reduce Offshore Development Renegotiate Data Center Agreement Continue Development NSF SBIR Phase 2 Grant –Application – January 2009 –Grant – July 2009 Series A Round


17 January 2011 to May 2012 Re-launch Staff Up Sales First Email Campaigns Discussions with Venture Capital New Products

18 Product Suite On Line Targeting & Analysis Models –Score (WO2010045191 A3) –Persistent Key (US20120185494 A1) –Price Optimization (US8364510 B2) –Market Basket –Forecast –Response –Migration –Lifetime Value –Capacity –Donation –Attrition –Find Like –Product Recommendation –Channel Optimization –Density


20 June 2012 to December 2012 Difficult Choice –Capital Raise –Exit Evaluation of Potential Acquirers Inmar –June 2012 – Begin Discussions –August 9, 2012 – Signed LOI –December 24, 2014 - Closing

21 Press On “Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan Press On! has solved and always will solve the problems of the human race.” ― Calvin Coolidge

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