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VueLogic A Company History From Ideation to Exit.

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Presentation on theme: "VueLogic A Company History From Ideation to Exit."— Presentation transcript:

1 VueLogic A Company History From Ideation to Exit

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3 How to lose 5 years of your life without really noticing.

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5 Ideation Ideation is the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be either visual, concrete, or abstract. Ideation comprises all stages of a thought cycle, from innovation, to development, to actualization. As such, it is an essential part of the design process, both in education and practice.

6 July 2006 to January 2007 Networking –Meet 8 new people each month –Pay it Forward –Query their Critical Business Issue –Summarize each meeting Distill Insights –Commonality –Uniqueness

7 Organization Name Domain Name Operating Agreement Business License Tax ID Bank Accounts Funding Business Plan –Budget –Cash Flow Forecast Trademark Registration D&B Number

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9 February 2007 to December 2007 Project Work –Secure Clients –Validate Product Concept on T&M Basis –Gather / Build Requirements –Generate Cash Build Website –Critical Business Issues –Value Proposition Prototype First Model Apply for NSF SBIR Phase 1

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11 PowerVue Score Provide a customer ranking algorithm that orders customers from most valuable to least valuable and groups customers based on commonality of behavior. Base Requirements –Must be explainable to an 8 th grader –Attributes must include Financial, Interaction and Social Media Behavior –Attributes must be reduced to a comparable measure –Score must depict value on not less than 2 axes –Numeric Score must be between 0 and 1000 Patent Application –Methods and systems for customer performance scoring –PCT/US2009/060441

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13 January 2008 to October 2008 Continue Project Work Stand In Capital Staff Up Select Offshore Development Partner Build Data Center Begin Development PowerVue V1 Receive NSF SBIR Phase 1 Grant Launch PowerVue – August 2008 Board Initial Clients

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15 October 2008 to December 2010 Survive –All initial clients out of business within 6 months –Expand Project Work –Network Staff Rationalization Reduce Offshore Development Renegotiate Data Center Agreement Continue Development NSF SBIR Phase 2 Grant –Application – January 2009 –Grant – July 2009 Series A Round

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17 January 2011 to May 2012 Re-launch Staff Up Sales First Campaigns Discussions with Venture Capital New Products

18 Product Suite On Line Targeting & Analysis Models –Score (WO A3) –Persistent Key (US A1) –Price Optimization (US B2) –Market Basket –Forecast –Response –Migration –Lifetime Value –Capacity –Donation –Attrition –Find Like –Product Recommendation –Channel Optimization –Density

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20 June 2012 to December 2012 Difficult Choice –Capital Raise –Exit Evaluation of Potential Acquirers Inmar –June 2012 – Begin Discussions –August 9, 2012 – Signed LOI –December 24, Closing

21 Press On “Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan Press On! has solved and always will solve the problems of the human race.” ― Calvin Coolidge


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