We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!
Presentation is loading. Please wait.
Published byGraham Blackhurst
Modified about 1 year ago
© 2011 Pearson Education, Inc., publishing as Longman Publishers. 1 Chapter 12 Designing Visual Information Technical Communication, 12 th Edition John M. Lannon Laura Gurak
© 2011 Pearson Education, Inc., publishing as Longman Publishers. 2 Why Visuals Matter Visuals convey information quickly and efficiently, and help readers to understand Which information is most important What numbers mean, how processes work, or how something is organized What something looks like
© 2011 Pearson Education, Inc., publishing as Longman Publishers. 3 When to Use Visuals Use visuals whenever they make your point clearer they enhance the text
© 2011 Pearson Education, Inc., publishing as Longman Publishers. 4 How Visuals Work Enhance comprehension by displaying abstract concepts in concrete, geometric shapes Make meaningful comparisons possible Depict relationships Serve as a universal language Provide emphasis Focus and organize information, making it easier to remember
© 2011 Pearson Education, Inc., publishing as Longman Publishers. 5 What Types of Visuals to Consider Graphs display numerical relationships Charts depict relationships Tables display organized lists of data Graphic illustrations rely on pictures
© 2011 Pearson Education, Inc., publishing as Longman Publishers. 6 How to Select Visuals What is my purpose? Who is my audience? What form of information will be achieve my purpose for this audience?
© 2011 Pearson Education, Inc., publishing as Longman Publishers. 7 Tables Tables are used to display dense textual information such as specifications, comparisons or conditions. No table should be overly complex for the intended audience. Tables work well for displaying exact values. Death Rates for Heart Disease YearMaleFemale
© 2011 Pearson Education, Inc., publishing as Longman Publishers. 8 Graphs Graphs translate numbers into shapes that are easy to interpret and compare. Types of graphs include Simple bar graphs Multiple-bar graphs Horizontal bar graphs Stacked bar graphs 100-percent bar graph Deviation bar graph 3-D bar graph
© 2011 Pearson Education, Inc., publishing as Longman Publishers. 9 Line Graphs Line graphs can accommodate many more data points than a bar graph. Types of graphs include Simple line Graph Multiline Graph Deviation line Graph Band or area Graph Total Sales Volume Price
© 2011 Pearson Education, Inc., publishing as Longman Publishers. 10 Charts Pie charts Organization charts Flowcharts Tree charts Gantt and PERT charts Pictograms
© 2011 Pearson Education, Inc., publishing as Longman Publishers. 11 Example of a Pictogram Sales of Pharmaceuticals by Division MidwestWestSouthNortheast $8,000,000 $6,000,000 $4,000,000 $2,000,000
© 2011 Pearson Education, Inc., publishing as Longman Publishers. 12 Graphic Illustrations Diagrams Exploded Cutaway Block Maps Photographs Videos
© 2011 Pearson Education, Inc., publishing as Longman Publishers. 13 Software and Downloadable Images Using the Software Graphics software Presentation software Spreadsheet software Word-processing software Using Symbols and Icons Readily recognizable to a wide audience
© 2011 Pearson Education, Inc., publishing as Longman Publishers. 14 Use Color To Organize To Orient To Emphasize
© 2011 Pearson Education, Inc., publishing as Longman Publishers. 15 Ethical Considerations Avoid visual distortion Present the real picture. Present the complete picture. Don’t mistake distortion for emphasis. (An example of distortion is on the next slide.)
© 2011 Pearson Education, Inc., publishing as Longman Publishers. 16 Example of Visual Distortion Sales of Beer by Store Avoid this graphic Use this graphic Sales of Beer by Store
© 2011 Pearson Education, Inc., publishing as Longman Publishers. 17 Any Questions? For additional help reviewing this chapter, please visit the Companion Website for your text at
Using graphical data Dr Michelle Reid Study Adviser, University of Reading.
Using Charts and Graphs in the Classroom Visual Effects and Data Interpretation.
Probability and Statistics Representation of Data Measures of Center for Data Simple Analysis of Data.
INFORMATION TECHNOLOGY Software Applications. WORD PROCESSING WP is the most commonly used package in business. A large number of documents are produced.
Name: ………………………………………………………… Class:……………… Teacher:…………………………………………..
Unit Presentations Unit Tech Talk: Technology in Careers Using Technology at Work (pg. 305–306) Use Technology to Find a Job (pg. 307) Choose a Career.
By “stealing” information from textbooks!. Purpose: ◦ recognize how similar, yet different textbooks can be ◦ develop a textbook tour you can work through.
Presenting Multivariable Results Saturday June 2, 10:15am-12:00pm Kristin Rankin, PhD Research Assistant Professor Division of Epidemiology and Biostatistics.
Surveys and Questionnaires Editor: Stephen Murray 2008.
COVER PAGE Place The Title of Your Ebook Here Place your ebook cover image here. Add company logo here.
PowerPoint Dos and Donts Text Dos Keep slides concise Font size should range between 18 to 48 (according to importance) Use fonts that are easy to read,
Multimedia Production 1 Information Technology presentations storyboards color pictures media objects Multimedia Production This presentation will explore:
Build a database I: Design tables for a new Access database Start with a plan Before you start planning, remember a key fact: Databases organize your information.
Arkansas Common Core Technology Requirements. QUESTIONS FOR ARKANSAS How will Arkansas school districts implement and assess the newly required technology.
Making Effective Maps Efficiently AIM: make the appropriate number of maps swiftly, without multiple revisions, that communicates to the intended audiences.
B.Applications Software 7.00 Utilize multimedia/presentation graphics software. Unit Objectives
Concept maps: Learning made visible Allison BrckaLorenz Center for Teaching 4039 Main Library centeach.uiowa.edu.
Quality control tools Introduction Seven QC tools are fundamental instruments to improve the quality of the product. They are used to.
Tool for Reading Comprehension: Graphic Organizers OMHS – March 3, 2008.
Business Objects Web Intelligence Business Objects Web Intelligence.
VISUAL STRATEGIES. WHY USE VISUAL STRATEGIES? HELPFUL in receptive and expressive communication...
PowerPoint 2007 © : The Power of Presentations How can Microsoft PowerPoint 2007 help you share information?
Module 7: Creating communication outputs from the assessment.
Design, prototyping and construction By Anupa Mogili Arun Muralidharan.
Natural Inquirer Writing Course Learn to write a Natural Inquirer article in just 250 easy steps (Just kidding!) Welcome to the.
Introduction Using graphics Creating graphics Finding graphics Downloading images and video Copyright issues Publishing research using video Talk About.
1 Unit C: Usage of Graphics in Agricultural Economics Lesson 2: Creating Effective Graphics.
Learningcomputer.com. The Insert Tab will let you add external objects in your workbook You can insert things pictures, clip art images, smart art graphics,
Tips & Techniques for Writing Effective Procedures To move forward, backward or to a specific slide, move your cursor over the hidden arrows/menu in the.
Chapter:4 Principles That Guide Practice Unit II.
© 2016 SlidePlayer.com Inc. All rights reserved.