We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!
Presentation is loading. Please wait.
Published byAbigayle Pinkins
Modified about 1 year ago
Zach Leonard MD Digital
'Where do we come from? What are we? Where are we going?' 'Where do we come from? What are we? Where are we going?'
‘Is that a tablet in your pocket, or are you just glad to see me?’
$ >100m sold ~$400 $329/£269 $200 several m sold $
Key considerations & capabilities FormatCommercial - Native / HTML5- Interstitial - PDF- Banner - Hybrid- Bespoke / sponsorship SubscriptionsMetrics - Upfront- App downloads - Recurring / periodic- Sessions / engagement - In-app purchase- New / active users - Apple 30%- Ad impressions / CTRs Key considerations & capabilities FormatCommercial - Native / HTML5- Interstitial - PDF- Banner - Hybrid- Bespoke / sponsorship SubscriptionsMetrics - Upfront- App downloads - Recurring / periodic- Sessions / engagement - In-app purchase- New / active users - Apple 30%- Ad impressions / CTRs
Establish industry standards for Audience & usage metrics Advertising units & rates which transfer the value being lost from print erosion and the added-value engagement of digital media Profitable subscription models
Zach Leonard MD Digital
Atmosphere Apps Atmosphere Apps 2,000,000,000.
PRIUS – MAN ABOUT WORLD APPEARS IN THE USER’S iPAD NEWSTAND This program is designed to drive the modern gay traveler to PRIUS by delivering a PRIUS experience.
Meetings Go Mobile IMEX America Association Focus October 8, 2012 Bob Vaez, EventMobi.
CREATIVE COLLABORATION. Advertisers can draw on the high level of expertise and creative diversity within magazine media to create highly effective, original.
@mequoda 1 Publishing Digital Magazines iPad, Kindle, Nook and Beyond.
Clicks and Click-Through Rates (CTR). What is a Click? A form of interaction with an ad that causes a redirect to another web page If you click this banner.
Promotion 1: Intro: Advertising Media characteristics impact advertising – Impact of non-advertising investments – consumer participation Business sites.
Use flash eBook software AnyFlip to make page flip book works seamlessly on mobile devices.
Holistic Mobile Game Development with Unity 2015 Taylor & Francis. All rights Reserved.
Digital Marketing Paid Media New York Mayor Rudy Giuliani spent $60 million on his presidential campaign and won only one delegate.
Chapter Twelve Digital Interactive Media Arens|Schaefer|Weigold Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution.
Multi-screen Rich Media Ads. Spark Flow is… …an all-in-one platform for the dynamic multi-screen rich media advertising ecosystem. A cloud- based solution.
Rapid Mobile Development Enterprises are having a tough time keeping up with the demand for mobile apps. With these growing demands, businesses are expecting.
© Creafi Online Media Mobile.
Mobile Applications applications operating on mobile devices, tablets, smartphones Mobile Applications.
Updates and New Releases: the Lifeblood of your App Kristin Fitch Co-Founder/CEO Ziggity Zoom Media.
© 2004 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.
2016 ASH Overview. Editorial With an impact factor of (2014), and an Immediacy Index of (2014), Blood is the most cited peer-reviewed publication.
SAVI Marketing and Communications Plan May 8, 2015.
Flexibility of options Existing relationship Subscriptions Consumable purchases Use Your Existing Commerce Use our ad system Bring your own Ad Supported.
© 2006 Pearson Education Canada Inc Canadian Advertising in Action Chapter 12 Internet Communications.
+ Digital Insights Report Mobile Pricing – The Mobile Year Source: Opera Media Works.
The Future of Digital Publishing AAMP Conference 2014 Kevin Kennedy and Shaun Mehr October 3, 2014.
Preparing Your Apps for Publication Test your app thoroughly on a variety of devices. The app might work perfectly using the emulator on your.
Canadian Advertising in Action, 6th ed. Keith J. Tuckwell ©2003 Pearson Education Canada Inc Elements of the Internet World Wide Web World.
South Charlotte Middle School’s successful experience in purchasing and using FollettShelf from Follett Library Systems.
450 million Windows PCs will be sold over the next 5 quarters (Goldman Sachs estimate for October 2012 to December 2013) ~ The largest developer opportunity.
Company LOGO Keeping track of technology Digital usage among journalism educators.
© 2015 WAN-IFRA | WORLDPRESSTRENDS We represent news media industry in 120 countries We represent more than 18,000 publications 15,000 online sites 3,000.
Rashida Jamil WHY COMPANIES ARE IN NEED OF MOBILE DEVELOPERS.
Using FollettShelf on your IPad Get the Follett Digital Reader App from Apple’s App Store Open the app and enter wbb25225 for the Caddo Mills HS FollettShelf.
Building Data-Driven Marketing Programs Understanding Audience Behavior MARKETING EDUCATION SERIES Building Data-Driven Marketing Programs: Understanding.
STARLIGHT DIGITAL MARKETING AGENCY This is a presentation about Mobile Marketing.
Tablets 1 A Practical Guide. Part One Market, audience and opportunity –The arrival of tablets –What’s out there and what’s coming –Who is using tablets.
BUILDING YOUR SAFETY NET IN THE AGE OF AD BLOCKERS.
Journal Apps Workshop Sally Wynn-Jones, Rachel Craven, Jace Harker, Sara Ho.
MEDIA KIT. WHO WE ARE? YOUR TEXT HERE 6:58 min AVG. SESSION DURATION 13.6M+ UNIQUE USERS 2.8M+ FACEBOOK LIKES 189M+ MONTHLY PAGE VIEWS 71.3M+ RETURNING.
Goal tree MEDIA (PUBLISHING) When you build an optimization strategy, you’ll first align your program’s testing efforts to your company goals. We recommend.
Windows Reimagine d Windows 8 Data explosion Browser-based apps Natural interaction Ubiquitous connectivity Personal devices in the.
Mobile analytics and enablement 10 things you should be doing to acquire paying and engaged users Andrew Degenholtz President & Founder.
DISPLAY ADVERTISING. Today’s class will cover: Display advertising Demographic and behavioural targeting ‘Native” advertising.
Online Marketing communications. Learning Objectives Identify the major forms of online marketing communications Discuss the ways in which a Web site.
Slide 5-1 IT 361: E-Commerce Systems Chapter 4 E-commerce Marketing & Advertising Social, Mobile & Local Marketing Readings: Chapter 7.
The Future of Advertising Advertising Trends and Outlook Conference April 8, 2008.
Digital vision Mohamed ElSayad General Manager MSN Arabia, Maghreb & Pakistan.
@sicarter Apps Published: 33 Apps in iOS App Store 19 Apps in Android Market (…and a few in App World & WebOS Market, RIP) Coming Soon: Google TV Windows.
Marketing Plan Web & Mobile Traffic Monetization New Innovative Techniques Ziv Dascalu.
Connecting BOB’S STORES with Connected Customers.
CASE STUDY. FORMAT The Challenge The Approach The Results.
“My first year in newspapers” Simon Fox Chief Executive Trinity Mirror.
© 2017 SlidePlayer.com Inc. All rights reserved.