Presentation is loading. Please wait.

Presentation is loading. Please wait.

Zach Leonard MD Digital

Similar presentations


Presentation on theme: "Zach Leonard MD Digital"— Presentation transcript:

1 Zach Leonard MD Digital

2 'Where do we come from? What are we? Where are we going?' 'Where do we come from? What are we? Where are we going?'

3

4 ‘Is that a tablet in your pocket, or are you just glad to see me?’

5 $ >100m sold ~$400 $329/£269 $200 several m sold $

6

7 Key considerations & capabilities FormatCommercial - Native / HTML5- Interstitial - PDF- Banner - Hybrid- Bespoke / sponsorship SubscriptionsMetrics - Upfront- App downloads - Recurring / periodic- Sessions / engagement - In-app purchase- New / active users - Apple 30%- Ad impressions / CTRs Key considerations & capabilities FormatCommercial - Native / HTML5- Interstitial - PDF- Banner - Hybrid- Bespoke / sponsorship SubscriptionsMetrics - Upfront- App downloads - Recurring / periodic- Sessions / engagement - In-app purchase- New / active users - Apple 30%- Ad impressions / CTRs

8 Establish industry standards for Audience & usage metrics Advertising units & rates which transfer the value being lost from print erosion and the added-value engagement of digital media Profitable subscription models

9 Zach Leonard MD Digital


Download ppt "Zach Leonard MD Digital"

Similar presentations


Ads by Google