Presentation is loading. Please wait.

Presentation is loading. Please wait.

Consumer Health Top Ten for RBC 2010 Tim Doyle Consumer Health July 2010.

Similar presentations


Presentation on theme: "Consumer Health Top Ten for RBC 2010 Tim Doyle Consumer Health July 2010."— Presentation transcript:

1 Consumer Health Top Ten for RBC 2010 Tim Doyle Consumer Health July 2010

2 2 Consumer Health Top Ten for RBC 10 Front-End program offerings in the Solutions Booth area “Pre-call Planning” – What you should know about these offerings Be sure to visit before the Show is over

3 3 Leader Brand 800 sku’s / Full-line Repackaging / 40-50% Margin High Service Levels (normal circumstances) Consumers looking for “Value” LDR Vitamin Assort –15% discount + Signs + RBC dating Home Healthcare products –Meters & strips –Incontinence Endcap New Leader Brand Catalog *

4 4 Trustworth High gross margin (50%) 98 sku’s covering basic HHC categories 3-sided Display FREE! –Maximize selling space Other planograms available: 4’ to 16’ Trustworth products are included in – New! HHC Product Guide –Solutions for Everyday Living

5 5 Specialized Care Centers Diabetes, Home Health Care & Immunizations –Immunizations is considered “managed care” Diabetes SCC –APhA Certification, manual, training, Creative Pharmacist, pricing, planograms, net pricing programs, newsletter –$99/mo Home Healthcare SCC –Access to over 250 CE programs, marketing templates, customized SFEL catalogs, pricing, lists of doctors –$99/mo

6 6 Custom Ad Pharmacies can promote unique products or services Change retails, add coupons 5,000 circular minimum $300 (plate change) + postage FREE Mail area analysis

7 7 Health Focus Displays New! Autoship of 1 Health Focus display/month Benefits to enrolling: –Additional dating (30 days) –5 to 15% additional savings –Product in monthly ads –Convenience of autoship –Drop out with 30-day notice

8 8 6-Tier Retail Pricing From 3-Zones (in 19 regions) to 6 Tiers Broader range of options: match strategy to local market conditions. Two tiers in each strategy: –Convenience % –Value % –Price Focus % Timetable: migrate all accounts by 12/31/10

9 9 6-Tier Retail Pricing (cont.) For every current Zone, there is a “closest Tier” Price changes over the next 4 to 6 months as we align old zone retails with new tier retails Recommendation: –Non-POS Customers: Pick a tier & switch now –POS (Shelf-tag retails & scanner checkouts) Lots of variables / additional information to come –Customers new to Cardinal: New Tiers are the only option

10 10 6-Tier Retail Pricing (cont.) For every current Zone, there is a “closest Tier” Price changes over the next 4 to 6 months as we align old zone retails with new tier retails Recommendation: –Non-POS Customers: Pick a tier & switch now –POS (Shelf-tag retails & scanner checkouts) Lots of variables / additional information to come –Customers new to Cardinal: New Tiers are the only option Note: Pharmacies improperly attached to HamZn Retail Pricing should consider “Retail Pricing Only” (New $35/month

11 11 Tradavo Snack Cart Drop-ship Candy & Snacks –Planograms, suggested retails, FREE Rack! High-traffic, high-turn products In July Completely Upfront Monthly Planner Enrollment form, program information on CHFES in new drop-ship supplier tab Marjack (candy supplier) is no longer preferred

12 12 Ethnic Beauty Care Ethnic/Multicultural hair-care and skin-care products –African-American, Hispanic, Asian In July Completely Upfront Monthly Planner Will be stocked in the DC’s based on demand Benefits to pharmacy: –Growing population segment / customer segment –35% gross margin –“Best of the Best” planograms –Ease of ordering (direct from Cardinal Health) Two representatives in the Solutions booth

13 Questions?

14 Have a Great Show!


Download ppt "Consumer Health Top Ten for RBC 2010 Tim Doyle Consumer Health July 2010."

Similar presentations


Ads by Google