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And Us! The Airtel Delhi Half Marathon 2008. 33, 000 people ran……….in the celebration of life Over Rs. 1.47 crores mobilized for various social issues.

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Presentation on theme: "And Us! The Airtel Delhi Half Marathon 2008. 33, 000 people ran……….in the celebration of life Over Rs. 1.47 crores mobilized for various social issues."— Presentation transcript:

1 And Us! The Airtel Delhi Half Marathon 2008

2 33, 000 people ran……….in the celebration of life Over Rs crores mobilized for various social issues and NGOs From over 30 nations Relayed live to over 90 countries - wide media coverage, electronic and press 47 corporate built 58 teams, 7 sent multiple teams. Firmly positioned as the world’s richest half marathon People from all walks of life ran together to make a difference 42 charities raised money for their cause Delhi Half Marathon 2007 ……

3 Smallest pledge amount – Rs. 3, largest pledge: Rs. 1.6 Lakhs Largest amount of funds raised by an NGO: Rs Lakhs Maximum number of pledges raised by an employee - 37 Largest pledge raising by a corporate - Rs Lakhs It is also interesting to know…

4 2007 was bigger than 2006 in every aspect … promises to be much bigger!!!

5 The Delhi Half Marathon is now… The Airtel Delhi Half Marathon, 2008 On 9 th November 2008 Renewed commitment to scale new heights, set new records!

6

7 Concern India Foundation The Official Charity Partner of Airtel Delhi Half Marathon

8 India Vision Foundation India Vision Foundation was born in the year An organization born out of the prestigious Ramon Magsaysay Award that was conferred on the first Lady IPS Officer of India, Dr Kiran Bedi for her reforms in Tihar Prison during her tenure as IG (Prisons) in We have several projects in the area of prison reforms with the purpose of rehabilitating prisoners and their children besides passing on a value system which will make them better and responsible citizens. We have projects running in Tihar, Amritsar and Haryana prisons.

9 Projects 1) Tihar Projects Weaving Behind Bars Crèche Life Skills Crèche training 2) Children of Vulnerable Families 3) Rural Development Projects 4) Haryana Prison Projects

10 Registration & Tax Exemption A charitable, Non-profit making trust India Vision Foundation is registered under the India Trust Act, under registration no dated August 01, Registered under section 12 A of the Income Tax Act, All donations made in India to the India Vision Foundation are exempted under section 80 G of the Income Tax Act, 1961 vide no. DIT (E) /I-582/94/917/1013 of the Government of India. Registered under Foreign Contribution (Regulation) Act, 1976 vide letter no. II/21022/83(77)/98- FCRA.III.

11 The ADHM and the Charity Structure ►Dream Team ►Corporate Challenge ►‘I Pledge’

12 Who is a Dream Teamer ……… If you are 12 years and above, fit, brimming with exuberance and enthusiasm and live a “To Do” attitude, this charity option is for you. A Dream Teamer needs to raise a minimum of Rs. 1 lac in pledges, registers with an upfront non-refundable contribution of Rs. 10,000 (this will be considered in the total minimum amount to be raised by him/her). A one time flat deduction of Rs is retained by the Charity partner towards the administration expenses.

13 Race participation options…. There are four race categories for a Dream Teamer to choose from:  The Half Marathon– 21 Kms (18 years and above)  The Great Delhi Run– 7 Kms (12 years and above)  Senior Citizen’s Run– 4.5 Kms (60 years and above)  Wheelchair Event*– 2.5 Kms (12 years and above) *Wherever applicable

14 Dream Team… Incentives Some of them……  Special Pledge Kit  Individual online pledge pages and support for creating the same  Official event merchandise – T-shirts, Caps  Personalised running bibs  Invite for the VIP Marquee  Invite for the press meets held before the event  Processing, reconciliation and acknowledging all pledge cheques received, issuing receipts, thank you letters and 80G certificates as may be applicable

15 Important dates for the Dream Teamer Registration Starts from – 10 th September Registration ends on – 15 th October Last date for sending the first one Lakh in pledges to ensure participation as a Dream Teamer - 30 th October Last day for submitting rest of the pledge forms – 26 th November 2008 Post event Press Meet (Declaration of the Charity Docket and Awards) – 3 rd week of December, 2008

16 The Dream Team Awards structure  Highest Pledge Raising Individual (Men)  Highest Pledge Raising Individual (Women)  Highest No. of Pledges raised by a Dream Teamer  Youngest Dream Teamer  Highest Online pledge raising Dream Teamer

17 What is Corporate Challenge Group of companies that contribute a minimum of Rs Lakhs and send a group of upto 30 employees to participate in the event. Each of the employee is motivated to raise any amount in pledges. A corporate signs up by filling the Corporate Challenge Form and making an upfront, non-refundable contribution of Rs Lakhs

18 Corporate Challenge… Contd. Out of Rs Lakhs, Rs is retained by procam towards registration, 12.5% of the rest is retained by the charity partner towards the admin. expense, and Rs Lakhs goes to the charity Individual team members can raise pledges for any NGO/cause of their choice. The charity partner retains Rs or 5%, whichever is lower, of the pledges raised.

19 Some important info…… Any company can have a maximum of 7 Corporate Challenge teams. Registrations are STRICTLY on first-come- first-served basis (receiving the duly filled corporate challenge form and the registration fee)

20 Race participation options There are four race categories for a corporate team members to choose from:  The Half Marathon – 21 Kms(18 years and above)  The Great Delhi Run – 7 Kms(12 years and above)  Senior Citizen’s run – 4.5 Kms(60 years and above)  Wheelchair Event* – 2.5 Kms(12 years and above) *Wherever applicable

21 Incentives for the corporate to be part of this…  Special Pledge Kit -in physical form and one CD for each team  Workshops on pledge raising conducted on requests by the charity partner – Concern India Foundation  Team Leaders’ meeting facilitated by Concern India Foundation - event update, pledge raising tips, standardized presentations that they can use to motivate their team members, etc.  Separate holding area at Event Venue on Race Day  Processing, reconciliation and acknowledging all pledge cheques received, issuing receipts, thank you letters and 80G certificates as may be applicable, by Concern India Foundation

22 Important dates for the Corporate Challenge Registration Starts from – 10 th September Registration ends on – 15 th October Last day for submitting the pledge forms – 15 th November 2008 (individual employees) Post event Press meet (Declaration of the Charity awards and releasing the charity docket) – 3 rd week of December, 2008

23 Awards for Corporate Challenge Highest Pledge Raising Team Highest Individual Pledge Raiser (Men) 2nd Highest Individual Pledge Raiser (Men) Highest Individual Pledge Raiser (Women) 2nd Highest Individual Pledge Raiser (Women) Highest matching of pledges by a corporate raised by its team members.

24 What are these charity awards and who gives them? “Charity awards” are given at a formal gathering post event by a chief guest (Government dignitaries) to all those race participants who made their run more meaningful by raising funds for charity The data will be collated by Concern India Foundation for the same and the awards are given by the Event

25 What is an ‘I pledge’ and for whom? ‘I Pledge’ is for everyone who would like to contribute their bit and run for a cause of their choice by raising pledges for the same. One can participate as an individual or as a team member of a school, college, community or residential society via a group entry and make a difference. Register by paying an upfront & non refundable amount of Rs.400/- (Rs.300 is being charged as registration fee for the race & Rs.100 will be charged for the Pledge kit). & raise any amount of money for their chosen cause/charity registered for ADHM 08.

26 Important dates for the ‘I Pledge’s’ Registration Starts from – 10 th September Registration ends on – 15 th October Last day for submitting the pledge forms – 26 th November 2008 Post event Press meet (Declaration of Charity awards and release of the Charity Docket) – 3 rd week of December, 2008

27 Charity Awards for the I pledge’ category Highest Individual Pledge Raiser (Men) 2 nd Highest Individual Pledge Raiser (Men) Highest Individual Pledge Raiser (Women) 2 nd Highest Individual Pledge Raiser (Women) Highest no. of pledges raised by an individual

28 Why do people Run…?

29 Different reasons that excite people…(DT) Personal commitment to a cause The high of being able to make a difference through social reach and healthier life-style Achieving self-set targets Success………achievement leads to motivational leap! Sometimes it takes another person or agency to realize the potential existing in themselves to make a difference!

30 Some of the reasons for corporate enthusiasm….. For some, it is an excellent brand leveraging opportunity (they even time their media plans accordingly!)-mobile branding, choreographed race formation,message specific costumes (of the cause that you support or your direct business objective) Some see it as a motivational tool for their employees across hierarchy! For many others it is being leveraged as HR tool Some make the opportunity an incentive for their employee/vendors/distributors

31 Contd… Yet others purely do it as a gesture of solidarity for their chosen social cause!-CSR

32 We seek……….. Your corporate participation………Please build a corporate team standing in support of us. It would be an absolute synergy if one of the top management people opt to run as a Dream Teamer along with the corporate team In both regard, we seek a window of ten minutes to come and make a presentation to your group.

33 Lets join hands……. And make this event OUR EVENT………….. Run in celebration of the spirit called life!

34 We are reachable at: Contact : Monica Dhawan: ,


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