Presentation is loading. Please wait.

Presentation is loading. Please wait.

CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 1 Original Equipment, February 2005 2005 Presentation.

Similar presentations


Presentation on theme: "CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 1 Original Equipment, February 2005 2005 Presentation."— Presentation transcript:

1 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 1 Original Equipment, February Presentation

2 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 2 Original Equipment, February 2005 BU Agricultural Tyres CGS Holding Prague

3 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 3 Original Equipment, February CGS Holding, Prague Company facts Type of company:Incorporated company Registered:Prague, CZ Owner:Ing. Jiri Marcin Ing. Tomas Nemec Ing. Oldrich Slemr Ing. Zbynek Spacek Capital stock:€ The capital stock is evenly spread by 25% among the owners Turnover (2003):€

4 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 4 Original Equipment, February 2005 Past company structure (up to Nov. 2004) TYRE DIVISION TECHNICAL RUBBER DIVISION TECHNICAL RUBBER DIVISION MACHINERY DIVISION MACHINERY DIVISION OTHER COMPANIES OTHER COMPANIES 1. CGS Holding, Prague 53 %31 % 4 % 12 % Share of sales

5 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 5 Original Equipment, February CGS Holding, Prague Impact on company structure  An accelerated growth within the market of agricultural tyres was not expected by CGS of its own A rapid expansion could be only realized by the aquisition of an already well established company CGS Tyres represents, after the aquisition of the Continental BU Agro, by far the No.2 within the European market of agricultural tyres The new business unit Agro enables CGS for the future a qualitative and quantitative market growth   

6 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 6 Original Equipment, February 2005 New company structure (effective from Nov. 2004) 1. CGS Holding, Prague TYRE DIVISION TECHNICAL RUBBER DIVISION TECHNICAL RUBBER DIVISION MACHINERY DIVISION MACHINERY DIVISION OTHER COMPANIES OTHER COMPANIES BU AgroBU Ind. Turnover: € 320 Mio. € 130 Mio. € 100 Mio.

7 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 7 Original Equipment, February 2005 BU Agricultural Tyres CGS Reifen Deutschland GmbH

8 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 8 Original Equipment, February CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Company facts Owner:CGS / Mitas a.s., Prague Registered:Hanover, Germany Executive board:Werner Flebbe (Managing Director) Thorsten Bublitz (Managing Director, Director Marketing & Sales) Martin Kiehne (Managing Director, Director Finance & Controlling) Object of the company:Development, production and selling of agricultural tyres Production plants:Otrokovice, Prague, Zlin Turnover (2004):€

9 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 9 Original Equipment, February 2005 Company facts CGS Reifen Deutschland GmbH Großer Kolonnenweg 23 D Hannover Tel / Fax: / VAT ID No. – DE Homepage: 2. CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres

10 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 10 Original Equipment, February CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Company structure Executive board CGS Reifen Deutschland GmbH Executive board CGS Reifen Deutschland GmbH Marketing & Sales Marketing & Sales Finance & Logistic Finance & Logistic Research & Development Research & Development Autom. Eng. & Prod. Manag. Autom. Eng. & Prod. Manag. Quality- Management Quality- Management Production Original Equipment Replacement Markets: CGS Reifen Deutschland GmbH (D,B,NL) CGS Pneus France EURL CGS Reifenvertrieb GmbH (A) CGS Neumáticos Iberica (E,P) CGS Tires US, Inc. CGS Tires Mexico CGS Tyres UK Ltd. CGS Pneumatici Italia S.r.l. Continental Daek Danmark A/S * Continental Rengas Oy, Helsinki * Continental Dekk Norge A/S * Continental Däck Sverige AB, Gothenburg * Continental Suisse S.A., Dietikon * Mitas a.s. (CZ, PL, SK, RdW) Controlling Accounting Logistic Product-Development Material-Development Product- Industrialisation Trial Autom. Eng. Produkt Manag. QM Product QM Plant QM Logistic Customer Service Otrokovice Prague Zlin * will be displaced while the year 2005 by CGS organization

11 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 11 Original Equipment, February CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Business strategy Enhancing of current strategy!  Development-partner of our OE customer for premium tyres Qualified marketing/sales and service for premium tyres in Original Equipment and Replacement Covering of further relevant market segments (Quality and Budget) in Replacement Expansion / strengthen the worldwide market position Continue the brand strategy:Original Equipment Continental ReplacementMulti-Brand    

12 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 12 Original Equipment, February 2005 BU Agricultural Tyres Share of market

13 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 13 Original Equipment, February Share of Market ,1% 30,8% 13,3% ,2% 30,4% 15,8% ,8% bias radial 31,7% 10,0% Market Conti Source: ERMC 1-10/ ,7% 30,1% 20,2% SOM evolution Traction 2001 – 10/2004, Replacement Europe

14 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 14 Original Equipment, February 2005 SOM evolution Traction 2001 – 10/2004, Replacement Europe (main markets) Source: ERMC 3. Share of Market

15 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 15 Original Equipment, February 2005 SOM evolution Traction 2001 – 10/2004, Replacement Europe (main markets) Source: ERMC 3. Share of Market

16 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 16 Original Equipment, February 2005 BU Agricultural Tyres Sales structure

17 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 17 Original Equipment, February 2005 OE REPL 14% 86% Sales structure % 79% Budget % 72% OE % 83% OE REPL Total Business Unit Agricultural Tyres 2001 – 2003 & Budget 2004 Original Equipment / Replacement, Brand Continental

18 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 18 Original Equipment, February Sales structure Sales structure by country total BU Agricultural Tyres 2003 Original Equipment / Replacement, Brand Continental

19 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 19 Original Equipment, February Sales structure Brand-Strategy OE:Core brand Continental REPL:Multibrand-Strategy Brand-Strategy OE:Core brand Continental REPL:Multibrand-Strategy Sales structure 2003, business unit by brand Original Equipment / Replacement

20 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 20 Original Equipment, February 2005 BU Agricultural Tyres OE-Business

21 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 21 Original Equipment, February OE-Business World Tractor Production / Evolution year 2000 to year 2004 Source: Tractor manufacturers Europe / Approximation

22 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 22 Original Equipment, February OE-Business

23 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 23 Original Equipment, February 2005 Volume increase in %, Traction Radial 2000 – 2004 / Budget 2005 Brand Continental OE-Business Volume Evolution 2005 Budget % +80% +64% +36% +11%

24 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 24 Original Equipment, February Adjusted FC Sales development Traction Radial, OE Europe, Tractor market, Brand Continental 5. OE-Business Expected Volume Development Year 2009: Additional sales opportunities within Combine, Telehandler manufacturers & other Agro manufacturers approx.: tyres

25 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 25 Original Equipment, February 2005 BU Agricultural Tyres CGS Neumáticos Ibérica

26 Business Unit Agricultural Tyres Seite 26 Original Equipment, February 2005 CGS Neumáticos Ibérica Company facts Propietario:CGS / Mitas a.s., Prague Registrada:Madrid, España Dirección:Enrique López (Managing Director) Objeto de la Compañia:Venta de ruedas de agricultura. Plantas de producción:Otrokovice, Prague, Zlin Turnover (2004):€ 4,2 Mio Turnover fc (2005)€ 5,5 Mio

27 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 27 Original Equipment, February 2005 Mercado evolución (2001- fc 2005).España CGS Neumáticos Ibérica

28 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 28 Original Equipment, February 2005 Cuota de mercado. Evolución (2001- Fc 2005).España CGS Neumáticos Ibérica

29 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 29 Original Equipment, February 2005 Mercado evolución (2001- fc 2005).Portugal CGS Neumáticos Ibérica

30 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 30 Original Equipment, February 2005 Cuota de mercado. Evolución (2001- Fc 2005).Portugal CGS Neumáticos Ibérica

31 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 31 Original Equipment, February 2005 Director Enrique López Jefe Ventas España Enrique López Jefe Ventas Portugal Paulo Raimundo Contabilidad y Controlling Miguel Amor Logistica y Facturación Luciana Morales CGS Neumáticos Ibérica Organigrama

32 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 32 Original Equipment, February 2005 A) Distribuidores regionales Capacidad de Compra Capacidad de Almacenaje Capacidad de Distribución Capacidad de Servicio B) Talleres locales Potencial en Agricultura Zonas libres Organización de Ventas España CGS Neumáticos Ibérica

33 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 33 Original Equipment, February 2005 PONTEVEDRA CEUTA MELILLA IBIZA FORMENTERA MENORCA MALLORCA ALAVA ASTURIAS AVILA BURGOS CANTABRIA LA CORUÑA HUESCA LEON LUGO NAVARRA ORENSE PALENCIA LA RIOJA SALAMANCA SEGOVIA SORIA TERUEL VALLADOLID VIZCAYA ZAMORA ZARAGOZA GUIPUZCOA ALMERIA CADIZ CORDOBA GRANADA HUELVA JAÉN MALAGA SEVILLA CACERES BADAJOZ ALBACETE CIUDAD REAL CUENCA GUADALAJARA TOLEDO MURCIA CASTELLON ALICANTE VALENCIA BARCELONA GERONA LÉRIDA TARRAGONA MADRID ISLAS CANARIAS Distribuidores. Area de Influencia Antoraz Huecha Vargas Lorente Guerrero Altiplano Tello Sasam Neugali ¿Amado? ¿Beraun? Unipneu CGS Neumáticos Ibérica

34 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 34 Original Equipment, February 2005 Organización de Ventas Portugal CGS Neumáticos Ibérica Cambio de estrategia comercial ( Enero 2005 ) Ventas a través de distribuidores

35 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 35 Original Equipment, February 2005 CGS Neumáticos Ibérica Organización del Dto. Atención al Cliente España Distribuidores Departamento Atención al Cliente Continental CGS Ibérica Portugal Jefe de Ventas Portugal Departamento Atención al Cliente Continental Portugal CGS Ibérica

36 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 36 Original Equipment, February 2005 Debido al largo periodo de funcionamiento de los Neumáticos Agrícolas Continental a diseñado un nuevo sistema de bonificación de ntcos. en reclamación. Continental garantiza sus neumáticos por diez años. Sistema de bonificación para Neumáticos Agrícolas Factor de abono Edad up to Ntco. meses meses meses meses meses meses meses meses 1 0,9 0,8 0,7 0,6 0,5 0,4 0,3 Ejemplo : Profundidad real remanente de la banda: 75%, Edad del ntco.: 50 meses ( factor de abono 0,8 ) 75 x 0,8 = 60% abono final. CGS Neumáticos Ibérica

37 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 37 Original Equipment, February 2005 BU Agricultural Tyres Products / Highlights

38 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 38 Original Equipment, February Row Crop Field Road Transp Capacity Ride Comfort Mileage AC90C + + AC65 AC70G MPT AC85AC70T/H AC70G AC85 C Ground Protection Traction Efficiency SVT 6. Products / Highlights

39 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 39 Original Equipment, February 2005 AC 65  Advanced lug design for excellent grip and high speed road travel up to 65 km/h.  65% aspect ratio for superior performance and stability.  Premium R1 W tread depth.  Highest load capacity and largest footprint in the Conti Agro range for a greatest reduction in soil compaction. Features     - Ideal for field, grassland and road work - 6. Products / Highlights

40 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 40 Original Equipment, February 2005 AC 85  Smooth inter-space for good self-cleaning.  Superior lug count for greater traction and smooth comfortable road travel at speed up to 50 km/h.  Premium R1 W tread depth.  Compared to standard tires reduced inflation pressure providing significant reduction in soil compaction and increase in traction efficiency  Rounded shoulders and lugs minimize crop and turf damage.      Features - New Standard Tire for Universal Application - 6. Products / Highlights

41 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 41 Original Equipment, February 2005 AC 70 T Features Wide-base tires for field and road use Very good traction in normal and wet soils due to deep lugs and good self cleaning Highly economical due to low slippage in field use Wide-base tire predominantly for grassland Very good traction in normal and dry soils due to normal lug depth Excellent on road due to overlapping of lugs Large lug surface ensures protection of plants AC 70 G AC 70 H Ideal for combines and tractors onland Minimal ground pressure and top load capacity High economical due to its high durability both in field and road use Very large ground area and even distribution of ground pressure 6. Products / Highlights

42 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 42 Original Equipment, February Products / Highlights SVT Features Specialized for mashinery over 200 HP Various tread patterns – SuperVolumeTyres can have different tread patterns, depending on their main field of application For harvester in onland application For tractors in inland application Gentle in ground handling with high load capacities Good seating and easy fitment High service life and high resistance to wear

43 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 43 Original Equipment, February 2005 BU Agricultural Tyres Sales Organisation Europe & International

44 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 44 Original Equipment, February Sales Organisation Europe: Zentrale & Deutschland / Headquarter & Germany CGS Reifen Deutschland GmbH Großer Kolonnenweg 23, D Hannover Phone: Fax: Belgien / Belgium CGS Reifen Deutschland GmbH Großer Kolonnenweg 23 D Hannover Key Account Manager: Gerrit Vinkers Phone: Fax: Dänemark / Denmark Continental Deak Danmark A/S Park Allé 370 DK-2605 Bröndby Key Account Manager: Bent Christensen Phone: Fax: Grossbritannien / Great Britain CGS Tyres UK Ltd. Bergen Way * North Lynn Industrial Estate Kings Lynn GB-Norfolk PE30 2 JH Phone: Fax: Finnland / Finland Continental Rengas Oy Itälahdenkatu 27 A FIN Helsinki Key Account Manager: Pauli Mikkola Phone: Fax: Frankreich / France CGS Pneus France 8, Rue Louis Niel F Dijon Phone: Fax:

45 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 45 Original Equipment, February Sales Organisation Europe: Italien / Italy CGS Pneumatici Italia S.r.l. Sede Legale Via Vicolo del Caldo 20 I Saronno (VA) Phone: Fax: Niederlande / Netherlands CGS Reifen Deutschland GmbH Großer Kolonnenweg 23 D Hannover Key Account Manager: Gerrit Vinkers Phone: Fax: Norwegen / Norway Continental Dekk Norge A/S Smalvollvejen 58 N-0611 Oslo Key Account Manager: Jan Bjerkli Phone: Fax: Österreich / Austria CGS Reifenvertrieb GmbH Wienersdorfer Str A-2514 Traiskirchen Phone: Fax: Schweden / Sweden Continental Däck Sverige AB Första Langgatan 30 S Göteborg Key Account Manager: Bo Järviken Phone: Fax: Schweiz / Switzerland Continental Suisse S.A. Lerzenstr. 19 CH-8953 Dietikon Key Account Manager: Stefan Sury Service-phone: Phone: Fax:

46 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 46 Original Equipment, February Sales Organisation Europe: Spanien / Spain CGS Neuáticos Iberica Av. de Bruselas (Arroyo de la Vega), 5 E Alcobendas, Madrid Phone: Fax: Tschechien / Czech Republic Mitas a.s. Svehlova 1900 CZ Praha 10 Phone (mobile): Fax (Zlin): International: USA & Canada CGS Tires US, Inc Carmel Executive Park, Suite 345 Charlotte NC Phone Fax Central and South America Mitas a.s. Svehlova 1900 CZ Praha 10 Key Account Manager: Jiri Kotrc Phone: Fax: Turkey, Arabic States, Asia, Australia, New Zealand, African States (engl. spoken) Mitas a.s. Svehlova 1900 CZ Praha 10 Key Account Manager: Josef Hrdina Phone: Fax:

47 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 47 Original Equipment, February Sales Organisation International: Poland, Belarus, Ukraine, Moldova, Slovakia, Romania, Bulgaria, Russian States Mitas a.s. Svehlova 1900 CZ Praha 10 Key Account Manager: Otakar Korbel Phone: Fax: African States (French spoken) Mitas a.s. Svehlova 1900 CZ Praha 10 Key Account Manager: Olga Uibleinova Phone: Fax: Baltic States, Balkan States, Hungary, Greece Mitas a.s. Svehlova 1900 CZ Praha 10 Key Account Manager: Vladimir Bartl Phone: Fax:

48 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 48 Original Equipment, February 2005 BU Agricultural Tyres After Sales Service Organisation

49 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 49 Original Equipment, February After Sales Service

50 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 50 Original Equipment, February 2005 Customer Service Manager 8. After Sales Service

51 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 51 Original Equipment, February 2005 Customer Service Manager 8. After Sales Service

52 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 52 Original Equipment, February 2005 Customer Service Manager 8. After Sales Service


Download ppt "CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 1 Original Equipment, February 2005 2005 Presentation."

Similar presentations


Ads by Google