Presentation on theme: "1 ECOTOURISM CONFERENCE Ecotourism conference 2012 Theme: Integrating Ecotourism Practices For The Modern Traveler Dates :20 th -22 nd February 2012 Venue."— Presentation transcript:
1 ECOTOURISM CONFERENCE Ecotourism conference 2012 Theme: Integrating Ecotourism Practices For The Modern Traveler Dates :20 th -22 nd February 2012 Venue : AMREF TRAINING CENTRE PRESENTER : KABII FRANCIS LECTURER,KENYA UTALII COLLEGE
2 Research Topic Effect of Two-Way Radio Communications on game drives in Kenya: Assessment of safari guides awareness and perception
3 Introduction Abstract Customers achieve the highest level of satisfaction that comes with watching wildlife. Experienced safari guides with skills and knowledge on wildlife interpretation are valuable assets to tour firms. Pressure from the customers is the main reason why safari guides will tune to any available two-way radio channel that might guide him to the areas where wildlife have been seen by other guides
4 Cont. This brings about overcrowding round the sighted animals this creates a secondary problem of noise pollution around the wildlife being watched
5 Study objectives The paper sought to evaluate driver guides awareness and perception of the effect two- way radio on; Wildlife Environment Customer experience.
6 Research Method Research design The study adopted exploratory design with a combination of both qualitative and quantitative methods. The study areas was Lake Nakuru national park, Amboseli national park and Masai Mara national reserve. These are three of the seven parks that account for over 80% of international visitors whose main interest is wildlife
7 Target population The target populations were park rangers/wardens safari guides tour managers who often use the two-way radios.
8 Sampling Method Probability and non probability sampling method was used. Judgmental sampling was used in selection of the study area and managers to be interviewed. Intercept method was used in selection of the guides who were willing to complete the questionnaire
9 Data collection and reliability Primary data was collected using self administered questionnaire, FGD, observation and interview. Secondary data was sourced from existing literature, journals and magazines and the internet. Test re- test method, pilot test and content analysis were used to test the reliability and validity of the data collection tools. Reliability statistics gave Cronbach’s Alpha of.898 which was considered suitable.
10 Sample size The sample size was drawn from a sample frame(2009/10) that shows that Kenya has about 2000 registered driver guides. A sample size of 322 respondents was used at 95% confidence level as guided by Saunders 2003
11 Data analysis and discussion Respondent profile A total of 300 questionnaires were administered from which 194 were usable. Four focus group discussions were held which comprised of 37 respondents and 6 managers interviewed totaling of 237 respondents. This gave a respond rate of 73% which was considered representative. 93% percent of respondents were male while only 6% were female
12 Analysis of data Data analysis Data was analyzed using Statistical Package for Social Science (SPSS) version 16 Principle Component Method of data extraction was run using vorimax rotation with maximum iteration of.25
13 Factor analysis Factor 1 was labled ‘Perception of two way radio on guiding’ extracted from 13 items Factor 2 was labled ‘Perception of two way radio on wildlife’ and was extracted form 11 items Factor 3 was labled ‘Perception of two way radio on customer experience
14 Findings Driver guides perception of two-way radio on their operations
20 Conclusion and implication Kenya can no longer assume the effect two-way radios have on the wildlife,customers and environment. More attention is needed in order to mitigate any negative effect the radio might have. Most of the driver guides are aware of some effect of two way- radios on the guiding profession, the wildlife and the customers. Most driver guides can effectively guide without the use of the radio Tour firms prefer using tour van with the radio so that they keep in touch with the driver and monitor their movement
21 cont Driver guides need to be trained on the effect radio has to the wildlife & environment There should be regular training on radio etiquette Some drivers misuse the radio by using it as a socialization tool in their mother tongue Radio are helpful incase of emergency
22 Cont. Driver guides are aware that the radio contributes to overcrowding. Most are not certain on the long term effect of radio to the wildlife, customers and the environment. The radio reduces the time taken to search for wildlife and play some role in customer satisfaction
23 Cont. Pressure from the office and the customers force drivers to use the radio. Overcrowding interfering with the natural behavior of wildlife Overcrowding affects the environment and customers satisfaction.
24 what do you think? Do you think we need policies and regulation on use of radio? Do we need to conduct more research On overcrowding and the radio? How can we balance ecotourism and customer experience?