Presentation on theme: "TRAILRUNNING, MTB, ADVENTURE COMBINED. 6 HOURS, 60 CHECKPOINTS, HOW MANY DO YOU REACH? LINDVALLEN 2011.08.06 | HEMSEDAL 2011.09.03."— Presentation transcript:
TRAILRUNNING, MTB, ADVENTURE COMBINED. 6 HOURS, 60 CHECKPOINTS, HOW MANY DO YOU REACH? LINDVALLEN 2011.08.06 | HEMSEDAL 2011.09.03
START, READ MAP, RUN, BIKE, RUN, SWIM, LAUGH, RUN SOME MORE, BIKE, CRASH, LAUGH, GET UP, BIKE, READ MAP, CLIMB, RUN, EAT, DRINK, BIKE, REST 5 MIN, BIKE A LOT, WALK ON A ROPE, RUN, READ MAP, PADDLE, SWEAT, BIKE, FINISH, FEEL GOOD.
WHY WE DO IT. We believe variety is good. We want to give followers of the active lifestyle a new kind of experience. Everything we do, we do it fun, challenging and for everyone. This is why we created Aim Challenge.
CONCEPT Participants are competing i teams of two persons; men, women and mixed. The teams should within 6 hours collect the most amount of checkpoints possible out of a total of 60. Different points will be awarded for each checkpoint depending on difficulty. The checkpoints are reached mostly by bike but some by running, repelling, climbing, kayaking and swimming. It’s up to each team to determine their own route, strategy and amount of checkpoints to be taken, all depending on their own ability and ambition. The concept is unique and the only of its kind and will stay that way.
STRONG BRAND By 2014 Aim Challenge will be the biggest multisport race in Scandinavia with over 1000 competing teams and the awareness of the brand, Aim Challenge, will be top five among activity races in Scandinavia. Since the start, 2004, we’ve grown by some 600% and will continue to improve the event to maintain growth. We want you to grow with us. We have a concept, an arena and a movement. Let’s discuss how we can use this to engage more followers for both of us.
EXPOSURE IN MEDIA During the preparations for the competition, 2010, Aim Challenge was exposed as follows: TV Commercials Discovery Channel, app 250 spots Skistar local TV spots, app 20 times per day (se + no) TV exposure Sportmagasinet TV2 Zebra (no) Coverage from the race on TV2 nyheterna/sporten on race day (no) Advertising print Outside magazine UTE Advertising web skistar.com salen.se ute.no outsideonline friflyt.no multisport.se Funbeat.se Cykelklubben.se Direct Marketing 3000 flyers were handed out to stores, sportsclubs and sports centres. 315 sportsclubs were contacted and invited via email in Sweden and Norway. 1000 posters were handed out and put up in Sweden and Norway Invites sent to former contestants and to all contacts of the tourist office in Hemsedal. Event in newsletter sent from Skistar Sweden to app 15 000 subscribers. Group on Facebook (700+ followers) Two billboards in the ski area of skistar sälen all winter. Coverage print Sälen Magasin Annonsbladet (cover story) Outside Magazine Hallindølen Hemsedal Magasin UTE magasinet (no) Coverage web skistar.com sleepmonsters.com ute.no friflyt.no Cykelklubben.se sponsorworld.se nwt.se multisport.se funbeat.se dalanyheter.se sykkelsenter.no hemsedal.com idrottsradet.se skiinfo.com kondis.no webbfinanser.se opn.no daladirekt.com salen360.com Runnersworld.se Bloggers Sverkers blogg Sand snö & vatten Upp och hoppa Fridfullt Kyrkåsvägen 17 www.aimchallenge.com Our base of information and place to sign up. The busiest week the site had more than 4000 unique visitors. The same month we had more than 10 300 visitors at www.aimchallenge.com.
JOIN US All brands have different needs. We can provide numerous ways to communicate. We are allways open for discussions on how to put together a kick-ass plan for you. What suits YOU best? TV commercials* Advertising through social media Advertising in print Advertising online Posters/flyers/Direct Marketing Logo + promotion and link on www.aimchallenge.com Exposure on race bib, maps, infosheets, slideshow etc Exposure at start/finish/registration/on the course Market your products on race locations Free race start, dinner tickets *Depending on media partnerwww.aimchallenge.com
CONTACT Lisa Nordlind. firstname.lastname@example.org@aimchallenge.com Jakob Hejdenberg. email@example.com@aimchallenge.com Magnus Sparrman. firstname.lastname@example.org@aimchallenge.com See also our film from Aim Challenge. >