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 Former Chamber President/CEO  Doubled the size of organization  State, national, and international  Faculty of U.S. Chamber’s Institute  MBA, Member.

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Presentation on theme: " Former Chamber President/CEO  Doubled the size of organization  State, national, and international  Faculty of U.S. Chamber’s Institute  MBA, Member."— Presentation transcript:

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2  Former Chamber President/CEO  Doubled the size of organization  State, national, and international  Faculty of U.S. Chamber’s Institute  MBA, Member of ACCE, W.A.C.E.

3 Table of Contents Introduction Chapter 1: Turning Point Chapter 2: The Law of Acceptance and Respect Chapter 3: The Law of Reciprocity Chapter 4: The Law of Consistency Chapter 5: The Law of Social Proofing Chapter 6: The Law of Liking Chapter 7: The Law of Authority Chapter 8: The Law of Scarcity Chapter 9: Your Social Media Story Must Break Through Chapter 10: Your Target Market ’ s World View and Your Niche Chapter 11: Your Unique Value Proposition Chapter 12: Your Social Media Goals Chapter 13: Metrics – Measuring What Matters Chapter 14: Your Online Brand Chapter 15: Social Media Rules of the Road Bonus Chapter 27 Social Media Strategies That Employ The 7 Secret Laws of Society Conclusion

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6 98% of 18 to 24-year-olds access social accounts monthly. socialmediaexaminer.com/26-promising-social- media-stats-for-small-businesses Retirees age 65 and older are the fastest-growing group of social networking site users like Facebook, LinkedIn, and MySpace, according to a new Pew Research Center. And for the first time this year, more than half of baby boomers use social networking sites.

7 U.S. mobile social media usage rose by 37% in the past year… according to research by comScore, Inc. Almost 40 million U.S. mobile users – over half of the estimated U.S. mobile social media audience – visit social media sites via mobile each day, reports the research firm.

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12 New Reality

13  Matteo has cerebral palsy  45 clubs …raised almost $500,000  3,000 volunteers  Eight days  12,000 square foot playground  Ron Hudson…“I spent eight days building Matteo’s Dream,” he said, “and it was the best thing I have ever done in my life.”

14  Story “The story is more powerful than the brand” ~ Tom Peters

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16 “95% of people are imitators…not initiators people are persuaded more by the actions of others than by any proof we can offer.” NSA Founder

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18 78% said online reviews impacted dining choice 87% said online reviews impacted hotel choice 65 million adults engage in 'critic‘ behavior…at least once a month. Forrester tourism-industry-statistics Trend

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20 2067 likes

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28  Goals ◦ Attention/Awareness ◦ Retention/Loyalty ◦ Acquisition/Conversion ◦ Doubled in 18 months

29  Law of Reciprocity ◦ Starbucks ◦ Cave Men ◦ Car Wash ◦ Much Obliged ◦ Coke ◦ Drop By Gifts, Samples, Flowers ◦ How To:  Twitter Follow and RT  Facebook – Share  LinkedIn – Recommend Sociologist and anthropologist Marcel Mauss said, “ There is an obligation to give, an obligation to receive, and an obligation to repay. ”

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31  Consistency ◦ Obsessive desire to appear consistent ◦ Cognitive Dissonance ◦ Drive Safely ◦ Essay Video ◦ How To:  Video Testimonials  Subscribers  Downloads  Testimonials  Attend Events

32  Social Proofing ◦ Laugh Tracks ◦ Stopped Traffic ◦ Mindy Byers ◦ RV Parks ◦ To Do:  Promote or hide #’s  Use widgets  Post Testimonials  Assoc. with brands/people The founder of the National Speakers Association, Cavett Roberts’ said, “Since 95% of people are imitators and only 5% initiators, people are persuaded more by the actions of others than by any proof we can offer.”

33  Social Media is big and getting bigger  Stories break through the clutter  People trust people. Relationships are between people  Give Gifts. Be Generous Blog/Site TwitterYouTubeGoogle+LinkedInSignatureFacebookCheck-in Mobile

34  FrankJKenny.com  Twitter.com/frankkenny  Linkedin.com/in/frankkenny  Gplus.to/FrankJKenny  Facebook.com/Frank.Kenny.Speaks.Writes.Coaches

35  Acceptance & Respect ◦ “One of Us” ◦ “Velvet Rope” ◦ How To:  Public Praise  Facebook  Twitter  LinkedIn  Youtube  Promoting Members  Attention - Valuing You can have everything in life you want, if you will just help other people get what they want.” Zig Ziglar If they disappeared tomorrow, would they be missed?

36  Liking ◦ Know, Like, Trust ◦ Affinity ◦ House Party ◦ How To:  Images - Sports, Kids  High Status  Attractive Photos  Praise  Stay Positive

37  Authority ◦ Electric Shock ◦ Doctors, teachers, CEO ◦ Nurse – R EAR ◦ Offices ◦ How To:  Testimonials  Image  Outside Credibility  LinkedIn

38  Scarcity ◦ Cave Men ◦ RV Story ◦ Collectables –scarcity creates demand ◦ Velvet Rope/VIP ◦ How To:  Limited Time  Limited Supply  Ending Soon


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