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CHILDHOOD OBESITY Part 2. Hot off the press! 

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Presentation on theme: "CHILDHOOD OBESITY Part 2. Hot off the press! "— Presentation transcript:

1 CHILDHOOD OBESITY Part 2

2 Hot off the press! 

3 Kids and Fast Food  “One-quarter of children ages five to 10 years show early warning signs of heart disease.” CSPI, 2008  Most fast-food menus – especially kids’ menus  High in saturated fat, trans fat, sodium and calories

4 Food & Advertising  “Children view an average of 3 ½ hours of television commercials per week, and each year they spend the equivalent of a week watching TV ads.” (CSPI, 2003)  About half of these ads are for food.

5 TV Advertising for Food vs. Public Service Announcements for Fitness or Nutrition, 2005 SOURCE: Kaiser Family Foundation, Food for Thought: Television Food Advertising to Children in the United States, March Average number of food ads and PSAs on fitness or nutrition seen by children per year by age: Age2-7 Age8-12 Age ,400 per year 7,600 per year 6,000 per year 164 per year 158 per year 47 per year Food ads PSAs on fitness or nutrition

6 Distribution of Types of Food in TV Advertising Targeted to Children or Teens, % 10% 28% Candy and snacks Fast food Among all food ads targeted to children or teens, percent that are for: 4% 9% 7% Sugared cereal Sodas & soft drinks Dine-in restaurants Prepared foods Dairy Breads and pastries 2%Fruit juices 1% SOURCE: Kaiser Family Foundation, Food for Thought: Television Food Advertising to Children in the United States, March 2007.

7 Food Advertising  Advertising budgets: Program / CompanyBudget (millions) NCI – 5 A Day Program$3.5 CDC – Nutrition & PE$34 USDA – Team Nutrition$10 McDonald’s$665 M&M’s$74 Coca-Cola & Diet Coke$209 Kellogg cereals$284 CSPI, 2003

8 Direct Advertising & Beyond  Advertising goes beyond commericals  Product placement  School sponsorship Contracts Fundraising Channel One Contests / Coupons / Incentives

9 Junk Food in Schools  “74% of middle schools and 98% of senior high schools have vending machines.” (CSPI, 2004)  Who regulates this?  The USDA’s role

10 Foods in Schools  What message are our kids getting by the types of foods they can buy in school?  Financial impact of selling healthier foods in schools.  Total revenues increased

11 Healthier Schools  Program for success:  Updating the meal program menus  Enhancing serving and eating areas  Improving facilities  Student involvement  Challenges?

12 Physical Activity  Childhood obesity is not just about food.  What are some benefits of exercise?  What about health risks?

13 Physical Activity Recommendations  1 hour (or more) of daily physical activity  Aerobic activity: 60+ minutes of moderate- to vigorous- intensity every day  Muscle-strengthening activity: at least 3 days a week as part of the 60 minutes  Bone-strengthening activity: at least 3 days a week as part of the 60 minutes

14 Type of Physical Activity ChildrenAdolescents Moderate-intensity aerobic Hiking, bike riding, brisk walking Baseball, yard work, hiking, brisk walking Vigorous-intensity aerobic Bike riding, jumping rope, running, soccer, basketball Jumping rope, bike riding, karate, basketball, cross- country skiing Muscle- strengthening Modified push-ups, sit-ups, rope or tree climbing Exercises with hand- held weights, push-ups, pull-ups, climbing wall Bone-strengtheningJumping rope, running, hopping, skipping, gymnastics Jumping rope, running, sports like gymnastics, basketball Examples of Physical Activities for Children and Adolescents CDC, 2008

15 Physical Activity & Youth CDC, 2008

16 Physical Activity: Schools  “In 2007, only 30% of 9 th -12 th grade students said they attended physical education classes every day.” (CDC, 2008)  Does physical activity have any affect on academics?  What can schools do?

17 Physical Activity: Communities  What can communities do to encourage physical activity?  Community-wide campaigns  Improvements  Partner with schools


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