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EU Rural Cooperation Fair 23 rd and 24 th September Edinburgh.

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Presentation on theme: "EU Rural Cooperation Fair 23 rd and 24 th September Edinburgh."— Presentation transcript:

1 EU Rural Cooperation Fair 23 rd and 24 th September Edinburgh

2 Climbers Paradise

3 A carob in Greece the fruit

4 qīrāt ( قيراط ) = arabian 0,2 gram = 1 karat

5 to use trends ……

6 touristic facts … soccer, education and tourism => only experts! shortterm trends ≠ longterm marketing! my competitor is the neighborhood region! hobby of the manager defines touristic marketing! we‘ve always beautiful weather in Tyrol! We absolutely depend on tourism! if you‘ve seen one region –> you‘ve seen one region!

7 The Project: Climbers Paradise What‘s climbing?

8 equipment climbing rope harness climbing shoes helmet quickdraws (10-15) belay device clothing

9 indoor

10 climbing garden (crag) one rope length = one pitch

11 alpine climbing X rope length

12 rope ways

13 flying fox, tyrolienne

14 high rope courses

15 ice climbing

16 bouldering

17 trends

18 the project

19 the beginning summer 2006 a climbing area for children! Mike Gabl

20 2008 today 22 members 33m spendings per night 7m guests

21 our target create a climbing destination & quality

22 tradition, competence, …

23 nature, tourism & warm winter 06/07

24 commitment & quality standards

25

26

27

28 central buying local production controlling checklists drill courses steal – standards

29

30 partner LAG Imst – Project Management 7 LAGs Tyrolienne Government & official Departments Mountain Rescue Service & Alpine Clubs Prosecution Innsbruck & Judges Association Tirol Marketing Chamber of Agriculture 22 Tourist Associations Numerous Communities Hunting Association & Forest Service Alpine Guide Association & Guides Several Companies …..

31 Technique Mike Gabl Organization LAG - Regio Imst Internet-Platform Regional Responsibles Tourist Associations Alpine Guides Companies Politics, PR Reporting LAG Official Departments Associations Funding LEADER Co Financing Organigram of Climbers Paradise Qualification & Controlling Network Companies Quality Qualification Technique Marketing Financing Tirol Marketing Climbing Community

32 Fields of climbers paradise platform infrastructure qualitystandards marketing

33 internet platform information community, diary service communication Magazine & newsletter marketing page views visitors/month

34 marketing, …

35 infrastructure law & commitment organization material enviroment, geology hunting, forest service qualification infrastructure Funding (LEADER and national) touristic organization print quality standards reconstruction & enlargement

36 project Nassereith signs & tracks

37 labels

38 equipment

39 …… and the rest

40 „Tyrol Touristica 2009“


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