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Session 2 3 April 09 Gen X & Y Annimac / Anni Macbeth Futurist Trend Forecaster Exec Coach
©2009 Annimac consultants Big Picture of Gen Diffs Two key factors
©2009 Annimac consultants Two key factors : Gen Diffs 1. Speed 2. Relationships
©2009 Annimac consultants Speed Younger means faster
©2009 Annimac consultants I’m never having kids. I hear they take nine months to download.
©2009 Annimac consultants Speed faster linear lateral multiple depth immediacy
©2009 Annimac consultants Relationships Two kinds 3 D world Virtual world
©2009 Annimac consultants Relationships Younger Virtual world 3 D world
©2009 Annimac consultants
©2009 Annimac consultants Baby Boomers 1945 – 60 age 49 – 64 Generation X 1960 – DotComs ( Y ) 1975 – Ferals 1990 – now to 19 Wikipedia Generation X 1960 – Generation Y 1980 – The Generations
©2009 Annimac consultants Baby Boomer
©2009 Annimac consultants Baby Boomers Empty nesters Retired or part time work Male identity from job Questioning material status
©2009 Annimac consultants Sense of community Seek new safe experiences Security & Health conscious Defer to authority Love / hate change Baby Boomers
©2009 Annimac consultants Need Want relationship continuity organising safe familiar experiences positive group identity status figure / authority expert Baby Boomer Customers / Employees
©2009 Annimac consultants Gen X
©2009 Annimac consultants Brand X or Clones of BB BB values goals ideals Marriage Family Suburbs Set relationships or Generation X Split Generation 50:50
©2009 Annimac consultants Single Childless Net Dating Varied lifestyles Varied workstyles SOHO Gen X Me Generation
©2009 Annimac consultants Gen X Dog
©2009 Annimac consultants Risk takers Personal journey = Me Gen Fast decisions Materialism assumed Environmental values Defer to heroes Expect & accept change Gen X
©2009 Annimac consultants Need Want choices flexibility short term results complete – stand alone projects skills oriented virtual presence demand quality of experience Gen X Customers - Employees
©2009 Annimac consultants Gen Y DotCom
©2009 Annimac consultants Own path Temporary pairing Group socialising Internet relationships Wired Immediacy No home No single careers Gen Y DotComs
©2009 Annimac consultants I.d. from activity Multi channeled Multi actions Planetary group mission Temporary deference Need change Gen Y DotComs
©2009 Annimac consultants Passionate – value driven Team + personal relationships Short term fast involvement Multi channel activities choices no spin very short term goals flexibility innovation real positive outcomes Gen Y DotCom Customers / Employees Need Want
©2009 Annimac consultants Need Want Go to their world Short fast specific communications No Spin What why for whom when Actions In the Now Expect intuitive response Ask them to network Gen Y DotCom Customers / Employees
©2009 Annimac consultants Parallel Universes Young Live Them
27 Facing the future in Building Design :
28 thank you www. annimac.com.au
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