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Silents, Baby Boomers, Gen X, Gen Y… Oh My! Jeff Smith, Principal Titan Group 540-400-6875.

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Presentation on theme: "Silents, Baby Boomers, Gen X, Gen Y… Oh My! Jeff Smith, Principal Titan Group 540-400-6875."— Presentation transcript:

1 Silents, Baby Boomers, Gen X, Gen Y… Oh My! Jeff Smith, Principal Titan Group

2 Agenda  Define generations (Silent, Boomers, Gen Xers, Millennials) Understand the forces that shaped them  Discuss how best to leverage each generation  Share management tools/tips Learn how to best manage each talented group 2

3 Why do we care about this topic?

4 Terminology  Silent Generation Born  Boomers Born ; 80 million  Gen X Born ; 51 million  Millennials (Gen Y) Born ; 80 million 4

5 Who is this guy and why should I care? Your next Manager is likely a huge fan of his… 5

6 Which of the Following Means the Most to You? Elvis joins the Army 6 MTV debuts Jimi Hendrix dies Kurt Cobain dies

7 Then You Are a…  Elvis joins the Army (Silent)  Jimi Hendrix dies (Boomer)  MTV debuts (Gen Xer)  Kurt Cobain dies (Millennial) 7

8 8

9 Famous Silent Generation Martin Luther King, Jr. January 15, 1929 John McCain August 29, 1936 Marilyn Monroe June 1, 1926 Noam Chomsky December 7, 1928 Tina Turner November 26, 1939 Ray Charles September 23,

10 Silent Generation at a Glance  Born ; smaller than boomers  Conventional  Grave; fatalistic  Faithful  Want to leave the work force  Looking to leave a legacy; mentor others  Believe in hard work, paying your dues, will be recognized if job is done well 10

11 Silents Shaped By…  Great Depression  WWII  Korean War  Politics of Inclusion  Artistic expression  Saving money 11

12 Silent Management 101  Respect  Recognition  Flexibility (review schedules; f.t. vs. p.t.)  Ask them what they want to be doing?  Legacy 12

13 13

14 Famous Boomers George BushJuly 6, 1946 Bruce Jenner, OlympianOctober 28, 1949 Bill GatesOctober 28, 1955 David Letterman, EntertainerApril 12, 1947 Madonna, EntertainerAugust 18, 1958 Donald TrumpNovember 14,

15 Baby Boomers at a Glance  Born ; 80 million  Challenged authority  Idealistic  Money, title and recognition  Stellar career; competitive  Starting to burn out  Believe in hard work, paying your dues, will be recognized if job is done well 15

16 Boomers Shaped By…  Suburbia  TV  Vietnam, Watergate  Protests  Human Rights Movement  Drugs and Rock ‘n Roll  Shifting from Pensions to 401k’s 16

17 Boomer Management 101  Respect  Authority  Recognition  Status  Show them key to success  Flexibility (review schedules; f.t. vs. p.t.)  Challenge them to continue growing 17

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19 Famous Gen Xers Tom AndersonTom Anderson, founder MySpaceNovember 8, 1970 Chad HurleyChad Hurley, founder YouTube1977 Larry PageLarry Page, co-founder GoogleMarch 26, 1973 Sergei BrinSergei Brin, co-founder GoogleAugust 21, 1973 Pierre OmidyarPierre Omidyar, founder, eBay.June 21, 1967 Jerry YangJerry Yang, co-founder, Yahoo.November 6, 1968 David FiloDavid Filo, co-founder, Yahoo

20 Generation X at a Glance  Born ; 51 Million  Balance between work and life  Value freedom  Flexible and motivated  Build a portable career  Skeptical 20

21 Gen Xers Shaped by…  Sesame Street, MTV  Game Boy; Atari; Nintendo  PC  Divorce rate tripled  Latch key children  Parent’s laid off from AT&T, Chrysler, etc. 21

22 Gen Xer Management 101  Avoid judging  Accommodate individual needs whenever possible  Demonstrate competence to earn respect  Forgive impatience  Be a coworker until someone requires a boss  Create fun events and a stimulating environment  Celebrate the heroes on your staff 22

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24 Famous Millennials LeBron James, NBA basketballDecember 30, 1984 Jessica Lynch, US ArmyApril 26, 1983 Olsen Twins, EntertainersJune 13, 1986 Prince WilliamJune 21, 1982 Prince HarrySeptember 15, 1984 Daniel Radcliffe, ActorJuly 23,

25 Millennials at a Glance  Born between ; 80 million Gen Y, Internet generation, Echo Boom, Nexters, Nintendo or Digital generation  Need mentoring; growth opportunities  Confident  Hopeful  Goal- and achievement-oriented  Civic-minded  Inclusive-like working in teams 25

26 Millennials Shaped By…  Focus on children and family  Scheduled, structured lives  Parent Advocacy  Terrorism  Heroism  Patriotism  Multiculturalism  Globalism  Hurricane Katrina 26

27 Millennial Management 101  You be the leader  Challenge me  Let me work with friends  Let’s have fun  Respect me  Be flexible  Don’t expect them to pay their dues; don’t dampen their enthusiasm  Constant feedback 27

28 Millennials at Play  80% talk to their parents daily and 75% see their parents weekly  50% have modified their body with a tattoo or piercing  20% have little or nothing to do with religion  33% pay attention to politics "most of the time"  48% identify as Democratic Party and 35% as Republicans  40% feel that as a citizen they have a "duty" to vote  23% read the newspaper  67% feel that immigration is good for the country  74% support privatizing Social Security  47% support gay marriage 28 Source: Pew Research Center for the People & the Press 2007

29 Welcome to Your Workforce Silent GenerationBaby Boomers Generation X Millennials Birth Years Before Business Focus QualityLong hoursProductivityContribution MotivatorSecurityMoneyTime off Company Loyalty HighestHighLow Money isLivelihoodStatus symbol Means to an end Today’s payoff ValueFamily/CommunitySuccessTimeIndividuality

30 3 Divides  Technology  Attitude toward business  Consumer attitude mindset 30

31 Technology  24/7 Connectivity  Breaks down hierarchies  Encourages networks  Challenges traditional management practices  Is it a tool or a toy 31

32 Attitude Towards Business  Silent—Loyalty  Boomers—Competitive; move ahead  Xers—Skeptical  Millennials—What are you doing for—me, the community and are you honest? 32

33 Consumer Attitude  Question value  High-quality  Easily to handle microwavable experiences  Want to know how you have grown your skills 33

34 3 R’s and 3 C’s  Respected  Recognized  Remembered  Coached  Consulted  Connected 34 Decoding Generation Differences, W. Stanton Smith p. 26

35 Key Motivational Factors Daniel Pink—Drive 1. Autonomy 2. Mastery 3. Purpose Carrot and stick is so last century!!! 35

36 Management Tips for All  Mindset of thinking flexibly  Work with friends  Respect  Have some fun  Sense of humor  Challenge and stretch employees minds  Mentor 36

37 Millennials Management Tips  Engaging experiences  Transferable skills  Provide rationale for the work  Reward extra effort  Variety of tasks  Help with flexible schedules  Teams 37

38 Problem: My Younger Workers Want More Flexible Schedules Solutions:  Hours  Ability to connect with outside world  Less hours  More flexibility of location of work  More time off 38

39 Problem: My Younger Workers Seem to Need Constant Feedback…Why? Why? Why? Solutions:  Pull-up to their desk  Explain the rationale  Okay to text or tweet responses  Schedule short meetings more often  Review their growth at least quarterly 39

40 Problem: Getting People Interested in Management Roles Solutions:  Need to explain what’s in it for me (WIIFM)  Highlight the learning opportunities  Create a strong mentoring/coaching program  Outline who they will be working with  Identify how many extra hours will be required?  Define the compensation  Link their role to the vision; provide lots of feedback 40

41 Problem: Keeping Key Boomers and Silents Solutions:  Flexible schedules (Part-time)  Identify growth possibilities  Set up them up with a mentee  Leave a legacy (Silent; older Boomers)  Set clear expectations for promotion 41

42 Problem: Retaining top young talent Solutions  Make it less about work  Connect with the community  Let them work in teams  Let them choose a mentor  Give them meaningful work  Allow more flexibility  Ask for their opinions 42

43 What Can I do Tomorrow?  Create mentoring programs  Have a coaching session with a direct report about their career  Explain changes you are hoping for  Learn something new from a millennial 43

44 About Titan Group LLC  Formed in 2001  Owners: Lee Weisiger & Genevieve Roberts  9 Employees (7 Consultants)  100+ years of HR Experience  Headquartered in Richmond, VA Office in Roanoke, VA  Five year annual growth rate over 30%  Named Small Business Success Story by Virginia Business Magazine in 2008.

45 Our Services  Compensation Services  Employee Training & Leadership Development  HR Advisory Services  Talent Strategy Services  Executive Compensation & Benefits  Roanoke Regional Compensation Survey in the Fall—stay tuned!!!

46 Recommended Resources  Decoding Generational Differences: Fact, fiction or should we just get back to work? (W. Stanton Smith, Deloitte)  Generations at Work (Ron Zemke)  Millennials Rising (Neil Howe, William Strauss)  Millennial Makeover: MySpace, YouTube, and the Future of American Politics (Morley Winograd, Michael D. Hais)  Pew Research Center For The People & The Press  How Young People View Their Lives, Futures and Politics  Managing the Millennials (Espinoza, Rusch and Ukleja) 46


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