Faculty/Staff Development Day Taft, California 8 January 2010
James Forkum, Ph.D. Dean and Athletics Director: Santa Rosa Junior College Sherry Forkum, Ph.D. Director of Writing, IT Faculty Liaison, & English Professor: William Jessup University Principal Consultants: Generational Differences Consulting gendiff.com
Understanding the Generational Divide and Significance Institutional Impacts Knowledge of Millennial Characteristics (Technology) Tools and Applications for Practical Use
“6” in the Societal Settings Know Our Own Generation to Understand Other Generations Change, Motivation, Recruitment/Retention, Team- Building, and Maintaining/Increasing Growth Strengthening of Relationships and Increasing Institutional Effectiveness
G. I. Generation – 1901-1924 (ages 86-109) Silent Generation – 1925-1942 (ages 68-85) Boomers – 1943-1960 (ages 50-67) Generation X – 1961-1981 (ages 29-49) Millennials – 1982-2002 (ages 8-28) Homeland – 2003 - (ages 7 and under)
SILENTBOOMER GEN X MILLENNIALSize 52 Million78 Million70.2 Million (Decreasing) 78-100+ Million Other Names TraditionalistsMe Generation Baby Boomers Modern “Lost” Generation Slacker Generation Generation Y Echo Boomer Generation Next Heroes GI GenerationThemselvesAnti-HeroesParents Family Life Earliest marrying and babying generation Silent women Large numbers of women in the workforce later in the generational cycle Religious and/or spiritually oriented Health oriented Waiting until later in life to have children Became first “helicopter” parents Adult oriented from an early age “Anti-child” movement Less parental supervision than ever before (Latch-key) Little peer interaction in childhood Continue as “Blackhawk” parents “Special” – eagerly anticipated Lowest parent to child ratio ever Universally protected Sheltered Most Child Safety Laws Signed “Spy” Devices
SILENTBOOMER GEN X MILLENNIALWork Large increase in number of people in “helping professions” in 1960s Workaholics Career focused 30+year career First to seek work/life balance Not constrained by time and/or place More discretionary income than any previous group Service and Green oriented Significant Life Events Depression Sexual revolution occurred while this generation was in mid-life Korean War Vietnam Sexual revolution Kent State JFK Gulf War Berlin Wall comes down Challenger explosion Columbine September 11 Afghanistan & Iraq Continued high school and college/university incidences Notes Generation of jealousies and role reversals Focused on previous generation while young and subsequent generation in adulthood Intense attention focused on this group for the entire Boomer lifespan Self-aware and self- centered (largest number of self-help books) Mired in an age of death *AIDS *Homicides drug- related deaths increased *Suicidal (at a near record rate of almost 5000/year in mid 1980s) Optimistic Conventional Racially diverse Pressured Body Art – Inked and Pierced School Life Described in college as: Withdrawn, cautious, unimaginative, unadventurous Grade inflation at all time high Overall SAT scores decreased from 1946-60 Enjoy learning for learning’s sake Grade inflation decreased First generation to be less educated than parents – by both choice and circumstance Largest segment of online owners Grade inflation on rise Expect active learning in classroom Study less than previous generations Volunteerism part of graduation requirements Readers
A team that allows choices and openly explores ideas, and whose members value learning, will better accommodate the needs and values of members of different generations. Constance Patterson, Ph.D.
Turn to a neighbor and describe one of the generation’s physical characteristics. Talk about a characteristic of your generation. Now describe the “physical” characteristics of a Millennial.
Millennials are Digital Natives, Other Generations are Digital Immigrants Smart Phones Podcasts Texting/Sexting Web Surfing MySpace/Facebook, Twitter, LinkedIn, FourSquare (Social Networks) Finger on the pulse of the World Right Here/Right Now Generation
*Most ethnically and racially diverse – Ages 13-29: 18.5% are Hispanic, 14.2% are Black, 4.3% are Asian, 3.2% are mixed race or other, and 59.8% are white *Social Networking and Google, etc. are an everyday part of their social and learning lives. *More inclined to trust in institutions than Gen Xers or Boomers. (Pew Research, December 2009)
Intuitive Both information and multimedia Although, understanding technology and source quality may be shallow More visually literate than any other generation More comfortable in image-rich environment than with text Move between real and the virtual instantaneously Literacy goes well beyond text, because of visual media Text literacy may be less well developed
First person learners Learn by doing rather than by being told what to do Prefer to express their views and incorporate their experiences instead of always being told Learn through discovery, exploring for themselves or with peers Learning in this manner enables them to retain the information and use it in creative and meaningful ways Persistent with trial and error (video games) Active learners instead of passive learners
Underage Drinking Marijuana Use (High)(Boomers) Rave Culture (Ecstasy Use) Sexually Promiscuous (Hooking Up) Technology Use Etiquette (Misuse/sexting) Time Management (Sleep Patterns) Poor Communication Skills (Texting=Speaking/Writing) Media Oriented (Self-Image) Multi-tasking Mass Stimulation Lack of Critical Thinking/Problem Solving as an individual (Groupthink) Plagiarism/Cheating (turnitin.com) Problem Discerning Truth (Wikipedia)
Thrive on Structure Community Service Small Group/Cohort Structure Tradition Passion
Edutainment: Millennials and GenXers expect entertainment Boomers and Silents will be comfortable with lectures and traditional teaching style GenXers prefer individual work to group work and will complain when given a lengthy reading assignment Millennials are readers
Ask for Professional Experiences Change Activities Often Tap Into the Tech-Savvy of Younger Xers and Millennials Foster a Team Environment Assign Group Roles for the First Group/Team Projects
Trying to Appeal to All Generations in the Same Assignment Generational Discord Norming Process Time management Sage on the Stage Ignoring Differences Completely Not Raising the Bars
Always Tell the Truth Revealing the Reality (“300” perspective) Let Them Know: What They Do Really Does Matter (positive/negative) Explain the “Why” and What Is In It For Them Learn Their Language, Communicate In Their Terms- Teach Them Your Language – Foster Communication Make the Competitive Environment Fun Model The “Way” Build Relationships Link to Family and Tradition Challenge To Find Technological Solutions To Everyday Issues
Provide Structure Provide Leadership and Guidance Encourage the Millennial’s Self-Assuredness, “Can-Do” Attitude, and Positive Personal Self-Image Take Advantage of the Millennial’s Comfort Level With Team/Squad Structure Listen to the Millennial Millennials Are Up For The Challenge and The Change Find The Way To Work Together for the Common Good
It’s not the First Act of the play that counts, but how you leave the stage at the end of the performance.