8 Living Generations G.I. Generation (1901-1924) Depression Years World War II Entitlements Rebuild the World Belief in Progress Presidency from JFK to BushJFK, Ronald Reagan, Walt Disney, Judy Garland, John Wayne, Walter Cronkite
9 Living Generations Silents (1925-1942) Korean War, Technocrats, Sandwiched, Mediators, No President, Permission Givers RetirementColin Powell, Walter Mondale, Woody Allen, Martin Luther, King Jr., Sandra Day O’Connor, Elvis Presley
10 Silent Generational Personality ConformersInterested in the system rather than individual enterpriseNo individual culture - sandwiched groupLooked to refine and humanize the G.I built world
11 Silents on the JobAssetsDetail OrientedLoyalThoroughStable
12 Silents on the Job Liabilities Reluctant to buck the system Uncomfortable with conflictReluctant to go against peersOverly resistant to change
13 Living Generations Boomers (1943-1963) Vietnam, Inner Directed, Transform World, New Women’s Role, Left Mainline Church, Mid-Life Issues (reinventing them!)Bill Clinton, Newt Gingrich, Spike Lee, Steven Spielberg, Bill GatesCandice Bergmen,
14 Boomer Generational Personality Believe in growth and expansionThink of themselves as stars of the showTend to be optimisticLearned about teamworkHave pursued their own personal gratification --repeatedly, obsessively, and recreationally
15 How Boomers Differ From Their Parents GI/SilentFollowed traditional roles (male/female, ethnic)Loyal (to their marriages & companies)Disciplined and patient, waiting for the rewardsPlayed by the rulesBoomersRedefined roles; promoted equalityLeft unfulfilling relationshipsSought immediate gratificationManipulated the rules
16 Boomers on the Job Assets Service oriented Driven Willing to “go the extra mile”Good at relationshipsWant to pleaseGood team players
17 Boomers on the Job Liabilities Not naturally “budget minded” May put process ahead of resultOverly sensitive to feedbackJudgmental of others seeing things differentlySelf-centered
18 Messages That Motivate “You’re important to our success.”“You’re valued here.”“Your contribution is unique and important.”“We need you.”“I approve of you.”“You’re worthy.”
19 BoomersWhat the Other Generations Say About ThemG. I.’s say . . .They talk about things they ought to keep private…like the intimate details of their personal lives.”“They’re too self-absorbed.”
20 Boomers Cont. Gen Xers say . . . “They’re self-righteous.” What the Other Generations Say About ThemGen Xers say . . .“They’re self-righteous.”“They’re workaholics.”“They’re too political,“They do a great job of talking the talk.“Lighten up; it’s only a job.”“What’s the management fad this week?”
21 Today’s Workplace: Boomers, X’ers, and Millennials 76 MillionGeneration X51 MillionMillennials72 Million
22 Living Generations Generation X (1964-1983) Desert Storm, Down Sizing, Increased Violence, Broken Homes, Boomerang, Hi-Tech, Diverse, Hope (Is there any?) FriendsTom Cruise, Jodie Foster, Michael Dell, Deion Sanders, Alanis MorissettWinonna Ryder,
23 Movie Portrayals of “Evil Children During X’ers Growth Years MOVIES1964 Children of the DamnedRosemary’s Baby1973 The Exorcist1974 It’s Alive!1976 The Omen1977 Exorcist II: The Heretic1978 Damien- Omen II1978 Halloween1980 The Children1981 The Final Conflict1984 Children of the CornI’m thinking of changing the graphic on this slide, because I fear that the cartoon character may diminish the importance of what is being communicated - or what was communicated to the 13ers when they were spending a lot of time at the movies.
24 Gen Xers on the Job Assets Adaptable Negotiation skills Independent Not easily intimidated by authorityCreative
25 Gen Xers on the Job Liabilities Impatient Poor people skills InexperiencedCynical
26 How Xer’s Differ From The Previous Generation Go around authorityAvoid the mediaGet a lifePolitics is a waste of timeOh, Lord, not againBoomersFight against authorityMedia darlingsWorkaholicsPolitical at workNostalgia for the 1960’s
27 Gen Xers What the Other Generations Say About Them G. I.’s say . . . “They’re not educated.”“They don’t respect experience.”“They don’t follow procedures.”“They don’t know what hard work is.”
28 Gen Xers Cont. What the Other Generations Say About Them Boomers say . . .“They’re slackers.”“They are rude and lack social skills.”“They’re always doing things their own way, instead of the proscribed way (our way).”“They spend too much time on the Internet.”“They won’t wait their turn.”
29 Gen Xers Cont What the Other Generations Say About Them Millennials say . . .“Cheer up!”
30 Messages That Motivate “Do it your way.”“We’ve got the newest technology.”“There aren’t a lot of rules here.”“We’re not very corporate.”“We focus on results, not process.”
31 Living Generations Millennials (1984-2005) Net Generation, Lap Generation, Valuable Asset, Movie Heroes (kids fix it), Open (new info), Collaboration, Innovation, Early ResponsibilityJessica McClure, the Olsen twins, Prince William, Anna Kournikova
32 Movie Portrayals Children During Millennials Growth Years MOVIESRaising ArizonaBaby BoomParenthoodThree Men and a BabyHome Alone 1, 2,3Honey, I Shrunk the KidsHoney, We Shrunk OurselvesI’m thinking of changing the graphic on this slide, because I fear that the cartoon character may diminish the importance of what is being communicated - or what was communicated to the 13ers when they were spending a lot of time at the movies.
33 Millennial Persona Traits SpecialShelteredConfidentTeam-orientedAchievingPressuredConventional
34 Messages That Motivate “You’ll be working with other bright, creative people.”“Your boss is very experienced.”“You and your coworkers can help turn this company around.”“You will have chances to excel here.”
35 Gen Yers What the Other Generations Say About Them G. I.’s say . . . “They have good manners.”“They’re smart little critters.”“They need to toughen up.”“They watch too much TV…with crude language and violence.
36 Gen Yers Cont. What the Other Generations Say About Them Boomers say . . .“They’re cute.”“They need more discipline from their parents.”“They can set the time on the VCR!”“They need to learn to entertain themselves; they need too much attention.”
37 Gen Yers Cont. What the Other Generations Say About Them Gen Xers say . . .“Neo Boomers.”“Here we go again…another self-absorbed generation of spoiled brats.”“What do you mean, ‘What’s an album?”
38 Generational Comparisons Core ValuesBoomer’s Xer’s Millennial’sOptimism Pragmatism Civic DutyTeam Orientation Self-reliance ConfidencePersonal Growth Balance AchievementInvolvement Diversity Street SmartsHere are some more examples of their shared life experiences to highlight the different growing up imprints on each one.
39 Generational Comparisons HeroesBoomer’s Xer’s Millennial’sGandhi NONE Michael JordanMartin Luther King Princess DianaJohn & Jackie Kennedy Mother TeresaJohn Glenn Mark McGwireMia HammHere are some more examples of their shared life experiences to highlight the different growing up imprints on each one.
40 Historical View of Time Over the millennia, man has developed three ways of thinking about time:Chaotic - Dominate view of primitive manCyclical - Popular among ancient and traditional civilizationsLinear - Prescribed by most Western historians
41 At the core of modern history lies a remarkable pattern. Over the past fewcenturies, American society hasentered a new era--a new turning--every two decades or so.
42 Turnings come in cycles of four Turnings come in cycles of four. Each cycle spans a long human lifetime, roughly years. Together, the four turnings make up history’s seasonal rhythm of growth, maturation, disorder, and destruction.
43 Cycle of Time 4th Turning Winter 1st Turning (Spring) 2nd Turning Summer3rd TurningFall
44 First Turning: is a high Upbeat era of strengthening institutionsWeakening individualismNew civic orderCulture feels conformist and wholesomeIn current Millennial Cycle--American high of the Truman, Eisenhower & Kennedy pres
45 Second Turning: is an Awakening A passionate era of spiritual upheaval.Civic order comes under attack from a new set of values.In current Millennial Cycle--Awakening was the Consciousness Revolution, from campus revolts of 1960’s to tax revolts of the 1980’s.
46 Third Turning: Is an Unraveling Downcast era - strengthening individualismCivic order declines and the culture feels splintered and decadentIn current Millennial Cycle--unraveling began with the cultural wars in mid-80’sEra due to expire during the Oh-Oh Decade
47 Fourth Turning: is a Crisis Decisive era of upheaval replacing the old civic order with a new one.A sudden spark will catalyze a Crisis mood.In current Millennial Cycle--due to begin shortly after the start of the new millennium.The cycle starts over.
48 “Mountain Top” View of American History New WorldRevolutionaryCivil WarGreat PowerMillennial ?
49 Revolutionary Cycle 1704 - 1794 Age of Empire ( ) First confident flowering of provincial civilization: booming trade, recognizable cities, rising living standards.1st Turning
50 Revolutionary Cycle 1704 - 1794 Great Awakening ( ) Spiritual revival (Jonathan Edwards), pitting young believers against elders. Old World social barriers were burst.2nd Turning
51 Revolutionary Cycle 1704 - 1794 French & Indian Wars ( ) Economic and geographic mobility--growing debt, cynicism, wildness, weak leadership.3rd Turning
52 Revolutionary Cycle 1704 - 1794 American Revolution ( ) Boston Tea Party ignited a Colonial tinderbox; independence declared and Constitution ratified.4th Turning
53 Reconstruction & Gilded Age Great Power CycleReconstruction & Gilded Age( ) New fortunes in railroads, mines, oil wells; middle class prospered; pragmatism.1st Turning
54 Great Power Cycle 1865 - 1946 Third Great Awakening ( ) Labor riots, agrarian protests, muckrakers, settlement houses, evangelicals.2nd Turning
55 Great Power Cycle 1865 - 1946 WWI & Prohibition ( ) Widening class divisions; crumbling trusts, unions; fun-filled financial boom, Jazz Age, nihilism.3rd Turning
56 Great Depression & WWII Great Power CycleGreat Depression & WWII( ) Stock crash and three-year economic free fall; New Deal, Pearl Harbor, D-day, A-bombs.4th Turning
57 Millennial Cycle 1946 - 2026 (?) American High ( ) America becomes global superpower; middle class grows; suburbs, interstate highways; bland, modernist, spirit-dead culture.1st Turning
58 Consciousness Revolution Millennial Cycle (?)Consciousness Revolution( ) Riots, campus fury, war protests. Black power, environmental, feminist movements. Divorce epidemic, rise in violent crime.2nd Turning
59 Millennial Cycle 1946 - 2026 (?) Cultural Wars ( ?) High-tech individualism, “family values” moralism; worries about crime, incivility, cultural decay.3rd Turning
60 Millennial Cycle 1946 - 2026 (?) Fourth Turning (2005?-26?) Crisis catalyzes in the Oh-Oh Decade, climaxes around 2020, resolves a few years later.4th Turning
61 As the Generations Turn. . . The Silent Generation (born ) fades from power, taking with them their reputation for tolerance, due process and compromise.The significance of this slide is that when I originally did this program, a YN2 put the slides together for me. She put the statement about “moving over boomers, we’re here” as a joke to me. She realized that she could take it out with a mouse click. I decided to leave it in as a sample of how some of them think.Strauss/Howe, The Fourth Turning
62 As the Generations Turn. . . Boomers (born ) become elder “priest-warriors,” willing to risk young lives for a higher cause. Pompous and principled, they accept fewer public benefits in return for enhanced moral authority.The significance of this slide is that when I originally did this program, a YN2 put the slides together for me. She put the statement about “moving over boomers, we’re here” as a joke to me. She realized that she could take it out with a mouse click. I decided to leave it in as a sample of how some of them think.Strauss/Howe, The Fourth Turning
63 As the Generations Turn. . . X’ers (the 13th generation to call itself American, born ) reach midlife struggling economically but doing well in family life. They apply their well-honed survival skills to do some tough but necessary jobs for the nation.The significance of this slide is that when I originally did this program, a YN2 put the slides together for me. She put the statement about “moving over boomers, we’re here” as a joke to me. She realized that she could take it out with a mouse click. I decided to leave it in as a sample of how some of them think.Strauss/Howe, The Fourth Turning
64 As the Generations Turn. . . Millennial (born ) young adults bask in praise as they display optimism and teamwork, reduce crime and perform great civic deeds. The nation will not tolerate obstacles to their future.The significance of this slide is that when I originally did this program, a YN2 put the slides together for me. She put the statement about “moving over boomers, we’re here” as a joke to me. She realized that she could take it out with a mouse click. I decided to leave it in as a sample of how some of them think.Strauss/Howe, The Fourth Turning