2Generational Strategy In The MarketplaceMarket/Marketing ResearchDevelopment of Products & ServicesMarketing, Advertising, Public RelationsPatient Care/Customer ServiceLegislative RelationsVolunteerism
3Generational Strategy In The WorkplaceRecruitmentRetention & EngagementManagementFulfillment & ProductivityUnderstanding & CooperativenessTraining & Leadership DevelopmentSuccession Planning
4How Generations Happen 3 TruthsFormative years mold core values.Five living generations.Generational values guide decisions.
5America’s Generations G. ISilent – to 81Boomer to 62GenX to 43Millennial present 0 to 26
46Generational Strategy Understand each generation’s unique formative years…Understand each generation’s unique core values…“Connect” with each generation in the workplace, marketplace, and living room.