2 Generational Strategy In The MarketplaceMarket/Marketing ResearchDevelopment of Products & ServicesMarketing, Advertising, Public RelationsPatient Care/Customer ServiceLegislative RelationsVolunteerism
3 Generational Strategy In The WorkplaceRecruitmentRetention & EngagementManagementFulfillment & ProductivityUnderstanding & CooperativenessTraining & Leadership DevelopmentSuccession Planning
4 How Generations Happen 3 TruthsFormative years mold core values.Five living generations.Generational values guide decisions.
5 America’s Generations G. ISilent – to 81Boomer to 62GenX to 43Millennial present 0 to 26
46 Generational Strategy Understand each generation’s unique formative years…Understand each generation’s unique core values…“Connect” with each generation in the workplace, marketplace, and living room.
47 The Generational Imperative, Inc. Contact ChuckThe Generational Imperative, Inc.1343 Fleming St.Cincinnati, OH513 –