Presentation on theme: "With Chuck Underwood. In The Marketplace Generational Strategy Market/Marketing Research Development of Products & Services Marketing, Advertising,"— Presentation transcript:
with Chuck Underwood
In The Marketplace Generational Strategy Market/Marketing Research Development of Products & Services Marketing, Advertising, Public Relations Patient Care/Customer Service Legislative Relations Volunteerism
In The Workplace Generational Strategy Recruitment Retention & Engagement Management Fulfillment & Productivity Understanding & Cooperativeness Training & Leadership Development Succession Planning
How Generations Happen 3 Truths 1. Formative years mold core values. 2. Five living generations. 3. Generational values guide decisions.
America’s Generations G. I Silent 1927 – to 81 Boomer to 62 GenX to 43 Millennial present0 to 26
We Win !
Boomers Birth years: 1946 – 1964 Current age: 44 to 62 # born: 79,907,844 Formative years.: ’50s to early ’80s
Boomers “We need idealistic children.” Dr. Benjamin Spock Common Sense Book Of Baby And Child Care
Boomers The Consciousness Movement
Boomers Passion. Masses. Idealism.
Boomers The Consciousness Movement Civil Rights Movement FeministMovement EcologyMovement War ProtestMovement SexualRevolution DrugRevolution
Boomers “I have a dream today!” MLK August 28, 1963
Boomers Happy Days !
Boomers “We do not feel like a cool, swinging generation. “We are eaten up by an intensity we cannot name.” Commencement Address Radcliffe College, 1968
Boomers Second-Wave Boomers Born: 1955 to 1964 Graduate HS: mid ’70s - early ’80s Current age: 44 to (about) 53
Boomers Second-Wave Boomers Missed Consciousness Movement Don’t feel like Boomers or X’ers Who are we??
Boomers Second-Wave Boomers Nuclear family intact Live life to the fullest Unlimited opportunity Career-driven
Boomers Second-Wave Boomers Belief in meritocracy Respect for knowledge Individuality is precious Forever Young Empowerment & engagement
Boomers Second-Wave Boomers Skeptical, but not cynical More materialistic Less optimistic
Boomers The Revised Book Of Life by the boomers
Boomers LIVING LIFE THEIR WAY
Boomers “ The country is starved for integrity ”
Boomers Skateboard Mom
Outgoing, extroverted Assertive, aggressive Willing to take control Comfortable in the spotlight Boomers
TV spot – Walt Disney World
Boomers Aging is mandatory. Growing old is optional.
Boomers TV spot - Ameriprise
Boomers Boomers At Work The Career-Driven Generation Ethics & values important Leaders, assertive Work = vitality = engagement
Boomers Boomers At Work Care about company, all employees Fair play for all Pay dues, play by rules, challenge ‘em Co-worker relationships important
Boomers Boomers At Work Hard workers Outgoing personalities “Comfortable” with technology Usually comfortable with change
Boomers Boomers At Work Team builders Wisdom Varied experiences Loaded with “practical intelligence”
Boomers Recruiting Boomers Seek growth, not just income Flexible hours: eldercare & childcare More mobile than younger generations?
Boomers Recruiting Boomers Retirement security is priority Explain big picture Explain short & long-term goals Prove organization is ethical Discuss fulfillment, personal growth Buzzword Bias?
Boomers Managing Boomers Consider new work arrangements Give choice, flexibility Include them in all new training Trade retirement security for more work? Promote or move them laterally
Boomers AVOID THE BRAIN DRAIN ! 1. Aggressive, refined recruiting system 2. Internal mobility 3. Alternative work systems 4. Reduce their stress, burnout 5. Customize benefits and incentives
Generational Strategy 1.Understand each generation’s unique formative years… 2.Understand each generation’s unique core values… 3.“Connect” with each generation in the workplace, marketplace, and living room.
Contact Chuck The Generational Imperative, Inc Fleming St. Cincinnati, OH –