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Presentation on theme: "WORKING ACROSS GENERATIONS"— Presentation transcript:

Jason Crowe and Ginny D’Angelo

2 OBJECTIVES To understand four generations in the workplace—their characteristics and needs To be aware of demographics in your workplace vs. the marketplace To gain insights into leading across generations

Traditionalists, Veterans, Silent Generation Baby Boomers, The Sandwich Generation Gen Xers, Generation Xers, Xers Millennial’s, Gen Y, Nexters

4 SILENT GENERATION Nearly fifty million Americans were born to the Silent Generation in America from the beginning of 1925 through 1942. This generation is comparatively small when compared to the surrounding generations because people had fewer children in the 1920s and 1930s, in response to financial and global insecurity. Silents are about 95% retired at this point. The Silent Generation was the generation born between the two World Wars, who were too young to join the service when World War II started. Many had fathers who served in World War I.


Patriotic Conformers Discipline Respect for Authority

7 EXPERIENCES WWI / WWII Holocaust Great Depression Roaring 20’s
SILENT GENERATION EXPERIENCES WWI / WWII Holocaust Great Depression Roaring 20’s FDR Administration

8 SILENT GENERATION Members of this generation experienced vast cultural shifts in the U.S., and struggled with conflict morals, ideas, and desires. The 1920's was, for 8 years and 3/4 of 1929, a very happy decade. The last 1/4 was the Stock Market Crash that could have started the Great Depression that lasted straight through the 1930' s, not ending until mid A war started before 1920, and a war broke out in Although it was called the Great Depression, people killed others, killed themselves, became homeless, and became penniless. Actually, the eight years of happiness might have felt like a small vacation to a person who lived during the time. 

9 BABY BOOMERS Baby Boomers is the name given to the generation of Americans who were born in a "baby boom" following World War II. The youngest group of Baby Boomers are managing the Millennials and Generation-X groups of employees - and in some cases, being managed by them. The United States experienced an explosion of births (hence the name baby boom) that continued for the next 18 years, when the birth rate began to drop. In 1964, baby boomers represented 40% of the population, which means that more than one third of the population was under 19 years of age. Since baby boomers make up such a sizable portion of the consuming public, their spending habits and lifestyles have a powerful influence on the economy.


11 BABY BOOMERS EXPERIENCES Cold War/Viet Nam Man on the Moon Civil Rights Sexual Revolution Energy Crisis Watergate

12 BABY BOOMERS TECHNOLOGY Television CORE VALUES Optimism Involvement

13 BABY BOOMERS For the years , inclusive, 202 million Americans were born; about 77% of all Americans now living were born after During the baby boomer years, (inclusive), 75.8 million Americans were born. The ratio of males to females has stayed relatively constant. There were approximately 1.05 male births for every one female birth. The biggest year of the boom was 1957, when 4.3 million boomers were born. Why it took over 10 years for so many post-World War II families to get going is a matter of speculation. For the 5-year period between 1956 and 1960, inclusive, 21.2 million boomers were born, nearly 1 1/2 times the number born between 1941 and 1945, and the largest for any 5-year period in the 20th century. Boomers today represent 28% of the U.S. population. But in 1964, they represented about 40% of the population. In other words, in 1964 more than a third of the population was under 19 years old! No wonder the baby boomers attracted so much attention.

14 GENERATION XERS In the U.S. Generation X was originally referred to as the "baby bust" generation because of the drop in the birth rate following the baby boom. This generation saw the inception of the home computer, the rise of videogames, and later the internet as a tool for economic purposes: Dot.coms, MTV, Grunge music, Hip hop culture and Security-Moms attributed to this generation. The US Census Bureau cites this group (Generation X) as statistically holding the highest education levels when looking at age group


Dot-Com boom and bust CORE VALUES Skepticism Fun Informality Independent

17 Clinton Administration
GENERATION XERS EXPERIENCES Roe vs. Wade Challenger Disaster Persian Gulf War O.J. Simpson trial Clinton Administration

18 GENERATION XERS According to U.S. Census Bureau statistics, 83.8 million people were in the year-old Generation X age bracket. Gen Xers are in their peak years of product and service consumption and its members view electronic media as a primary tool for conducting research and accomplishing tasks. The media they use are fragmented. They embrace a wider range of lifestyles than previous generations. Weaned on MTV and cable television, they are largely immune to traditional advertising. Faced with stagnant wages and high debt, they are more cost conscious than free-spending boomers.

19 MILLENNIALS The Generation Y are sometimes called the "Trophy Generation", or "Trophy Kids," a term that reflects the trend in competitive sports (as well as many other aspects of life) where "no one loses" and everyone gets a "Thanks for Participating" trophy. Trophy kids developed pressure to excel not only in school, but also hobbies , sports and service work. A recent survey, they found that 97% of students owned a computer, 94% owned a cell phone, and 56% owned an mp3 player (iPod, Zune, Sansa, etc.). They are the most educated generation in the United States currently.[


21 9/11 - World Trade Center attack
MILLENNIALS EXPERIENCES 9/11 - World Trade Center attack Oklahoma bombings Kids shooting kids Corporate scandals George W. Bush

22 Grew up with Technology
MILLENNIALS TECNOLOGY Grew up with Technology Internet Play Station/X boxes CORE VALUES Realism Confidence Extreme fun Social

23 MILLENNIALS Sixteen percent grew up—or are currently growing up—in poverty. Being amongst the first generations to be born and actively grow up in an American society desegregated by law (brown vs board of education), imposing sexual equality by law (Title IX), and proactively defending the rights of various minority groups by law, in addition to the effects of 60's and 70's era influence on their generation, Millennials to some extent have been conditioned by the state, educational insitituion, and cultural influence to take a more neutral outlook on multiculturalism. They’re the hottest commodity on the job market since Rosie the Riveter. They’re sociable, optimistic, talented, well-educated, collaborative, open-minded, influential, and achievement-oriented. They’ve always felt sought after, needed, indispensable.

24 Work Ethic & Values Traditionalist Baby Boomer Gen X Millennial’s
Hard working Respect authority Sacrifice Duty before fun Adhere to rules Work is an obligation Workaholics Work efficiently Crusading causes Personal fulfillment Desire quality Questions authority Work is an exciting adventure Eliminate the task Self-reliance Want structure and direction Skeptical Work is a challenge and a contract Values diversity What’s next Multi-tasking Tenacity Entrepreneurial Tolerant Goal-oriented Work is a means to an end and fulfillment *

25 Work and Family Life Traditionalist Baby Boomer Gen X Millennial’s
Never shall the two meet No balance Work to live Balanced *

26 Communication Traditionalist Baby Boomer Gen X Millennial’s Formal
Memo In digestible amounts Relevant to their security/historical perspective In person As needed Relevant to the bottom line and their rewards Direct Immediate When I need it Relevant to what matters to them Voice mail Five minutes ago Relevant to now, today and their role *

27 Motivations Traditionalist Baby Boomer Gen X Millennial’s
Respect & Recognition Honoring Long -Term Values Personal Touch Handwritten Notes vs. Teamwork & Duty Group Discussions Increased Responsibility Professional Interest vs. Company’s Employer Commitment Work/Life Balance Diversity Responsibly Manager Quality Independence in Decision Making Flexible Hours Creative Input Unique Work Experiences *

28 U.S. Demographics U.S. Demographics

29 Manager vs. Non-Manager
Manager /Supervisor Non Manager

30 A few reasons to pay attention:
Both Gen Xers and Millennial’s say the most important job characteristic is a schedule that allows for family time 70% of men ages 21 to 29 say they would sacrifice pay for more time with their families. 51% of Gen Xers said they’d quit if another employer offered them the chance to telecommute.

31 Questions to ask What is the age make up of our department or market?
What opportunities or challenges does this present? Do we have successors identified for our key positions? Have we built leadership bench strength? Is our work environment attractive to a multi-generational work force? Can we offer flextime, telecommuting? Can we structure part time jobs for retirees? Can employees maintain work/life balance? Are we maximizing our use of technology in communications and training?


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