Presentation on theme: "Instructor: Julie Anne McNary"— Presentation transcript:
1Instructor: Julie Anne McNary Harvard Extension School EXPO E34: Business Rhetoric Section 1 (5:30PM-7:30PM)Instructor: Julie Anne McNaryPlease check your Elluminate Audio Wizard;***Due to my course that runs directly after this one, we will need to end 15 minutes early this evening.
2Harvard University Extension School Fall Semester 2011 Expo E34:Business Rhetoric
3Your Instructor: Julie Anne McNary B.A., Wellesley College, 1994 English LiteratureM.Ed., Harvard Graduate School of Education, 1995 Language and LiteracyMA/M.F.A, University of Utah, 1998British & American Literature and Creative Writing Cell Phone: (617)– no calls after 10PM –Voic during business hours
4Class Schedule House-keeping: Harvard Writing Center and Tech resourcesInstructions for those who did not attend our first classAll Class Announcement: unless otherwise notified, please wait to upload assigned exercises, drafts, and papers to the dropbox until AFTER class on the night they are due.When to , call, or otherwise contact me…or not.How to conduct your own rhetorical approach to managing your relationship with instructors, i.e. tone, frequency, etc.Class Discussion: Personal Rhetorical AnalysisFirst Graded Assignment: CEO ReportIn Class Exercise: CEO Report SamplesBy midnight tonight, please upload your Personal Rhetorical Analysis into the appropriate dropbox on our iSite.
5Harvard University Writing Center http://isites. harvard. edu/icb/icb Harvard University Writing Center Additional Tech Resource
6FOR NEW STUDENTSPlease complete the two following assignments: the first, by midnight tonight; the second, asap.
7Writing Assessment Essay In the next thirty (30) minutes, please write a letter to your instructor outlining your experience thus far with formal or academic writing. You may write about your experiences in school, or at work, but try to outline your strengths and weaknesses, the level of instruction you have received, and how much you enjoy the writing process.Important: Make an attempt to organize your letter into coherent and clear paragraphs. Try to formulate an introduction and a conclusion of some kind.Please go to our class website and upload your essay into the dropbox therein labeled Writing Assessment.
8Personal Rhetorical Analysis Please download, read, and complete all exercises on the Classical Rhetoric Exercise Packet on our website.In a personal cover letter to me, please market three of your strengths as a writer, worker, student, or other role of your choice. Ultimately, I want you to consider how you would market yourself to me as a rhetorical strategist, but in whatever context you choose.Important: consider how you will position the three strengths, how they should build upon, and/or relate to, each other.Be strategic in how you structure your letter with an introduction, body, and conclusion.Remember to consider what discourse communities you function in most often, and how those discourse communities might influence the rhetorical strategies you use every day.
9FIRST GRADED PAPER: CEO Report See Assignment Prompt on our iSiteYour assignment is to write a 3-5 page rhetorical analysis of a CEO who leads one of the publicly-traded companies listed on the Fortune 500 List (see iSite).You will begin with a standard biography of that CEO, but then shift into analysis thereof, focusing on three key rhetorical strategies you observe about his/her leadership.You will focus your body paragraphs on these three elements.You will write a conclusion in which you consider the larger and synergistic implications behind what you have learned about this person’s leadership style.
10RESOURCES FOR CEO REPORT Corporate Website (we’ll discuss)Executive BiographyMost Recent Annual Proxy StatementLetters from the CEO, etc.Web ResourcesWikipediaArticles from higher-quality online resources: WSG, NYT, HUFFPO, top regional newspapers;Higher quality business mags: Forbes, Fortune, HBS Review, Morningstar, Red Herring, Wired, etc.Higher-quality blogs: feld.com, etc.Hardcopy sourcesBiographiesBusiness articles
11Looking at Corporate Websites and why… TransparencyEthosOverall Rhetorical PresentationWhat do we learn?
12CEO REPORT SAMPLES EXERCISE – 35 minutes, followed by discussion Please proceed to our iSite and download the four sample CEO Reports you find there.Read all four reports and rank them in order of preference, using the following criteria:Clear distinction between biography and rhet. analysis;Clear thesis statement or at least identified analytical strategies through which the writer intends to analyze the CEO’s leadership style;Solid body paragraph structure within the analysis section;Compelling conclusion that does more than merely restate the obvious.
13Louis R. Chênevert United Technologies Corporation CEO Example #1Louis R. ChênevertUnited Technologies Corporation
14W. James (Jim) McNerney Jr. Boeing CEO Example #2W. James (Jim) McNerney Jr.Boeing