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The impact of Web 2.0 on archives Jane Stevenson, The Archives Hub 02/11/2010 Look-Here! Project workshop on Web 2.0.

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Presentation on theme: "The impact of Web 2.0 on archives Jane Stevenson, The Archives Hub 02/11/2010 Look-Here! Project workshop on Web 2.0."— Presentation transcript:

1 The impact of Web 2.0 on archives Jane Stevenson, The Archives Hub 02/11/2010 Look-Here! Project workshop on Web 2.0

2 What does Web 2.0 mean for the archives profession? – introduction – the unknown – the personal and the professional – letting go – making the most of our environment – preservation issues – innovation – conclusion 02/11/2010

3 Some figures... Pew Internet: 02/11/2010

4 August 2010 02/11/2010

5 The unknown 02/11/2010

6 A leap of faith? “There were no formal usability studies.” (Case studies: blog) “..colleagues strong-armed me into joining.” (Case studies: Facebook) “[It] started as an experiment…it was on a whim that our Director of Online Strategy signed us up for an account.” (Case studies: Twitter) 02/11/2010

7 Joining the Web 2.0 world Often a lack of preparation, more experimentation Sometimes reverse-engineering business drivers to fit What can be gained from embedding this into your strategy? What can be gained from a spirit of adventure? The impact of changing expectations 02/11/2010

8 An intellectual exercise? Twitter for Museums: Strategies and Tactics for Success – “a 412-page hardback book, containing 25 practical, how-to articles and case studies from leading international museum professionals and a highly-experienced International Advisory Board” "A Different Kind of Web: New Connections between Archives and Our Users with Web 2.0” 02/11/2010

9 Weighing it up If you can do it quickly, then finding out whether it works by doing it *might* be more fruitful than discussion, debate, reports, background reading and attempting impact analysis before the event. But think about what you are committing to: – A good blog requires regular blog posts – Building a following on Twitter requires regular tweets – Providing images on Flickr or videos on YouTube does not require regular effort, but IPR is an issue 02/11/2010

10 The personal and the professional 02/11/2010

11 “I have found that one of the most significant challenges with using Facebook is striking a balance between your own personal and private persona and the persona and role the individual plays as an information provider and advocate for their repository and its holdings via Facebook.” (Case study: Facebook) 02/11/2010

12 Informal approaches Blending of professional and personal Personality and informality is part of the image What is appropriate? What do we feel comfortable with? Is it easier for ‘digital natives’? 02/11/2010

13 Letting go 02/11/2010

14 The issue of control Control of... – the archive over time - preservation – the handling of the archive - access – the description of the archive – potential access – the sense of the archive – the reputation of the archive 02/11/2010

15 The values we hold dear... Concerns of the archivist Authority Integrity Reliability Expertise Reputation Benefits of Web 2.0 More users Added value Greater access Numerous contexts Reputation Networking Professional support Dialogue 02/11/2010

16 People power Individual points of view matter “By forgoing formal classification, tags enable a huge amount of user-produced organizational value, at vanishingly small cost.” (Clay Shirky) “Each individual categorization scheme is worth less than a professional categorization scheme. But there are many, many more of them.” (Schachter) 02/11/2010

17 Crowd-sourcing The “wisdom of crowds” may be controversial The power of crowds is unarguable: – ( least in theory) Some data versus no data...? 02/11/2010

18 02/11/2010

19 Making the most of our environment 02/11/2010

20 We want to: Grow our audience Diversify our audience Show that archives are relevant and meaningful Encourage active engagement 02/11/2010

21 So we need to: Move from the passive to the active and inclusive Understand our new/potential users Take some risks Let go a bit! 02/11/2010

22 Web 2.0 can help with Democratising Building networks Professional support Sharing Making friends 02/11/2010

23 A recent UK study Higher Education in a Web 2.0 World, concludes that Web 2.0 has a profound effect on the behaviour of students, in particular encouraging a strong sense of communities of interest and a greater tendency to share and participate than previous generations. The report concludes that the “world they [the students] encounter in higher education has been constructed on a wholly different set of norms.” Ann Hughes (Bellevue Consultancy), “Higher Education in a Web 2.0 World”. (2009) 02/11/2010

24 “Media that's targeted at you but doesn't include you may not be worth sitting still for” Clay Shirky 02/11/2010

25 Blogs provide a new type of communication DNA and social responsibility blog m/ m/ PaxCat project for Peace Archives Kew Trainee’s blog blogs/introducing-the-new-archives-graduate- trainee.htm blogs/introducing-the-new-archives-graduate- trainee.htm 02/11/2010

26 Twitter enables conversation & networking 02/11/2010

27 YouTube and Flickr access mass markets University of Glasgow YouTube: wM&feature=related National Maritime Museum Flickr: memuseum/ 02/11/2010

28 But its not all a bed of roses... 02/11/2010

29 Some thorny issues? Is it permanent? Is it interoperable? Is it transparent? Is it using standards? Is it open? It is trustworthy? And how on earth do we measure its impact? 02/11/2010

30 Preservation Issues 02/11/2010

31 Preservation Who is responsible? What should be preserved? Can we address preservation early in the life- cycle? Might scholars have a role in this (around their area of research)? What about the importance of context? Technically, many Web 2.0 channels are not difficult to archive, at least in a basic sense (LoC – Twitter) 02/11/2010

32 Preservation Most people don’t pay attention to what software and hardware are doing with their stuff (Chris Prom) So who is archiving their social media content at the moment....? 02/11/2010

33 ...CocaCola! Hanzo provides “internet memory” and “real-time capture and playback” of your websites. Our superior crawl and archiving technology can capture your entire site with Flash and video streaming media. We lead in the provision of webarchives using state of the art software to capture your online presence on Social Web platforms and can reliably playback archived content in their native form. 02/11/2010

34 Innovation 02/11/2010

35 Innovation Leading edge or trailing edge? Does the ‘mainstream’ of archivists have the enthusiasm, have the desire, to engage with Web 2.0? Is it a question of time? Is it a question of priorities? 02/11/2010

36 Some philosophical musings Traditionally we organise archives in advance of the researcher using them If a user wants something that hasn’t been described/categorised/indexed in the way they are thinking about it then...? The archive is what it is, however we choose to describe it. Or does the naming of the world change it? Will differences in expression change the nature of archives? 02/11/2010

37 Where to now? The internet will be a thriving, low-cost network of billions of devices by 2020, says a major survey of leading technology thinkers. The Pew report on the future internet surveyed 742 experts in the fields of computing, politics and business. More than half of respondents had a positive vision of the net's future but 46% had serious reservations. Almost 60% said that a counter culture of Luddites would emerge, some resorting to violence. Pew Report from 2006: 02/11/2010

38 Conclusion: Web 2.0 is a mindset 02/11/2010

39 Useful Stuff Pew Internet: Centre for Learning and Performance Technologies: 15 mind blowing facts about the internet the-internet/ the-internet/ Twitter for Museums A Different Kind of Web: New Connections between Archives and Our Users with Web 2.0 (ed. Kate Theimer…coming soon) archiveshub/blog/ 02/11/2010

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