Presentation on theme: "FedEx One Rate SM Holiday Listening 11/17 – 12/26 Confidential: Do Not Share."— Presentation transcript:
FedEx One Rate SM Holiday Listening 11/17 – 12/26 Confidential: Do Not Share
Holiday Spot Summary Overall, this campaign receive positive engagement all on social platforms. – With mainly positive and neutral sentiment, Twitter had the most social conversations across all three spots. Conversations about the spots increased due to timely relevant i.e. the holiday season and dates of NFL games (when spots are on air) BBDO provided social communication that drove to the spots on YouTube. – We saw increased discussions of the spots as a result of social sharing on both Twitter and Facebook 2
Naughty Total of 308 conversations across the social web Majority of sentiment was largely neutral with 81.2% – Note: Positive sentiment had a slightly larger % than Negative sentiment – Sentiment was calculated based on the items that are tracking 3
Name Tag Total of 8 conversations across social web Majority of sentiment was neutral – Note: 69 % of the total communication was netural – Sentiment was calculated based on the items that are tracking 5
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